---
title: 'Backend Engineer [Freelance] at Equativ'
canonical: 'https://feeny.ai/job/backend-engineer-freelance-equativ-paris-8sew98pdb9nv'
type: 'job'
last_seen: '2026-10-13'
---

# Backend Engineer [Freelance] at Equativ

- **Company:** Equativ
- **Location:** Paris, France
- **Employment:** contract
- **Work type:** hybrid
- **Posted:** 2026-04-30
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.lever.co/equativ/936d1069-3dce-495b-9f2e-b38c8e1b54dc

## Job description

👫 About the team At Equativ, we’re on a mission to develop advertising technologies that empower our customers to reach their digital business goals. This means that we rely on massively scalable, widely distributed, highly available, and efficient software systems; the platform deals with over 3 million requests per second (+250 billion/day) managed by 3,000 servers with less than 250ms response time. Our innovation team based in Paris, Nantes, Bordeaux, Limoges, Krakow and Berlin is composed of 150+ straightforward and energetic engineers working in an Agile environment and ready to tackle the most complex technical challenges. ✏️ Your mission You will join our Addressability team distributed in multiple locations. You will be onboarded in a multi expertise feature team of back-end developers and Data Engineers, with the mission to build and query a multi billion entry Id Graph, plug third party data providers and provide customers and business teams with advanced targeting and reporting features.

## What you'll do ✏️

Ingestion of massive amounts of data high performance key value stores Query user data millions of times per second with a response time of a few ms Improvement of our graph by making it sharper, faster Design trade offs (feature vs performance) Business support on external partners' and customers 💪 About you 3-4 years of seniority in high perf, low latency C# coding Expertise of Aerospike or equivalent high performance KV store Experience with Event streaming (Kafka), Go, PHP, Docker, Kubernetes, Cloud platforms (ideally GCP) is a big plus Able to lead design discussions and mentor others Customer oriented approach: you deliver clean and usable solutions for customers (and you know that customers hate bugs!) Proficient in verbal and written English Passion for writing high quality and maintainable code following Software Craftsmanship or Continuous Delivery Entrepreneurial spirit and know-how to identify opportunities of improvement Personal projects with code sharing, we’re curious about your art!

## About Equativ

## Company Overview
- **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers.
- **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding)
- **Headquarters**: Paris, France
- **Founded**: 2005 (originally as Smart AdServer)
- **Founders**: Not publicly available (born from within a premium publisher)

## Core Business
- **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising
- **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally)
- **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company)

## Products & Services
- **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety.
- **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%.
- **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research.
- **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels.
- **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M**
- **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough.
- **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ)

## Competitive Advantages
- **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden.
- **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server.
- **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media.
- **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition.

## Strategic Focus
- **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers.
- **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability.
- **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers.
- **Sustainability**: Offering sustainability-focused offerings as part of its platform.

## Why Work Here
- **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture)
- **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more.
- **Flexible Work**: Flexible work schedules and generous paid time off are offered.
- **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally.
- **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program.
- **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment.
- **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers)
- **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ)

## Sources
1. [equativ.com - Company Overview](https://www.equativ.com/company)
2. [equativ.com - Careers](https://www.equativ.com/careers)
3. [equativ.com - Culture](https://www.equativ.com/careers/culture)
4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ)
5. [equativ.com - Homepage](https://www.equativ.com/)

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- [Technical Support, Manager, Americas](https://feeny.ai/job/technical-support-manager-americas-equativ-sao-paulo-3fnk2bg8d96t) — São Paulo, Brazil
- [Team Lead, Account Manager](https://feeny.ai/job/team-lead-account-manager-equativ-mexico-city-wg2mere7w8tj) — Mexico City, Mexico
- [Account Manager, Programmatic](https://feeny.ai/job/account-manager-programmatic-equativ-los-angeles-x76q2xsh7a38) — Los Angeles, CA
- [Sales Enablement Manager - APAC/MENA](https://feeny.ai/job/sales-enablement-manager-apac-mena-equativ-dubai-fb5925h6ej57) — Dubai, United Arab Emirates
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