---
title: 'Backend Engineer (Product Growth) at Higgsfield'
canonical: 'https://feeny.ai/job/backend-engineer-product-growth-higgsfield-almaty-r85w48bgajbg'
type: 'job'
last_seen: '2026-10-30'
---

# Backend Engineer (Product Growth) at Higgsfield 

- **Company:** Higgsfield 
- **Location:** Almaty, Kazakhstan
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/higgsfieldai/b2de1cae-36c8-473d-bd98-65fcbe79d258

## Job description

Why work at Higgsfield AI? Higgsfield AI is the fastest-scaling generative AI company in history, hitting $1B in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands. We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

## Who we are looking for

Everyone at Higgsfield is an A-player. We’re looking for teammates who bring:

- A strong product sense and an understanding of how interface decisions affect conversion, retention and revenue.
- The ability to design clear user states and in-product communication, not just build screens.
- Broad context over narrow specialization: comfort working across product verticals and monetization mechanics.
- Resilience and focus in a high-intensity startup environment, where priorities shift fast and the schedule isn’t always predictable.

## What you will work on

- Build the revenue-critical parts of Higgsfield products: paywalls, pricing pages, checkout and subscription flows used by millions of people.
- Develop onboarding, upsell and in-product communication that drive conversion and retention.
- Design and implement complex UI state logic across plans, limits, trials and payment states, where small mistakes are costly.
- Run A/B tests and PLG experiments quickly, and work closely with analysts to turn data into product decisions.
- Keep the interface fast and responsive, because every millisecond in the purchase flow affects conversion.
- Ensure product quality through unit, integration and end-to-end tests for key payment and onboarding scenarios.

## Your must haves

- Experience building complex software and teaming up with others to get it done.
- Strong communication, collaboration and commitment to completing projects.
- Experience with payment integrations, checkout or subscription flows.
- Experience with A/B testing, feature flags and product analytics.
- Knowledge of CI/CD, bundlers, profiling and performance optimization.
- Ability to get up to speed on new context quickly and take full ownership of a task.
- Willingness to work in a fast-paced startup environment.

The deal

- Competitive salary in USD + stock options.
- On-site role in our Almaty office (we will relocate you from anywhere)
- Full-time position with high growth potential.

## About Higgsfield 

## Core Business
- **Primary Industry**: AI-powered creative tools / Generative AI for video and image
- **Target Customers**: B2B and B2C – from first-time creators and social media influencers to professional filmmakers, marketing agencies, and Fortune 500 enterprises
- **Mission**: "Make cinematic-quality video and image creation accessible to anyone with an idea." [higgsfield.ai](https://higgsfield.ai/about)

## Products & Services
- **Higgsfield Platform (All-in-One Creative Studio)**: A web-based AI studio that combines proprietary and partner models for text-to-video, image-to-video, storyboarding, and full cinematic production. Includes:
  - **Soul 2.0** – Photorealistic image generation for fashion and editorial.
  - **Soul Cinema** – Cinematic-grade image generation.
  - **Higgsfield DOP** – Cinematic video generation.
  - **Keyframes** – AI storyboard generation.
  - **Cinema Studio** – Professional filmmaking workspace with 1,296 camera lenses, cinematic parameters, and color grading.
  - **Soul ID** – Character consistency system.
  - **Soul HEX** – Color control system.
  - **Reasoning Engine** – Proprietary layer that plans narrative structure, camera logic, and visual consistency before generation.
- **Higgsfield Earn** – Creator monetization program that pays creators for platform work and connects them with professional projects from Fortune 500 agencies, NBA teams, and fashion houses.
- **Enterprise Content** – Campaign production for Fortune 500 agencies.
- **Social Media Content** – Optimized for TikTok, Reels, and Shorts.
- **Product Video Ads** – Click-to-Ad generation from product URLs.
- **Pre-Production & Storyboards** – For directors and agencies.

## Market Standing
- **Valuation**: Over $1.3 billion (unicorn) as of 2025/2026 [higgsfield.ai](https://higgsfield.ai/about)
- **Key Metric**: Total funding reported as $138.25M (conflicting reports: LinkedIn shows $138.25M across multiple rounds; the careers page states "$130M raised in Series A") [linkedin.com](https://www.linkedin.com/company/higgsfield) | [careers.higgsfield.kz](https://careers.higgsfield.kz/)
- **Notable Investors**: Accel, Menlo Ventures, GFT Ventures, AI Capital Partners [higgsfield.ai](https://higgsfield.ai/about)
- **Growth Signals**:
  - 25 million users, 850 million total generations (300 million videos) [higgsfield.ai](https://higgsfield.ai/about)
  - 6 million generations per day (2 million videos per day)
  - Headcount: 193 employees, monthly growth +13.1% [linkedin.com](https://www.linkedin.com/company/higgsfield)
  - Operations in 35 countries; major offices in San Francisco (USA) and Almaty (Kazakhstan)
  - Covered by Reuters, Forbes, TechCrunch, Adweek, and OpenAI

## Competitive Advantages
- **Proprietary Cinematic Logic Layer**: A reasoning engine that plans narrative, camera motion, and visual consistency before any generation – differentiating from simpler text-to-video tools.
- **Full-Stack AI Infrastructure**: Combines in-house models (Soul series, DOP, Cinema Studio) with partner models (Sora 2, Kling 3.0, Veo 3.1) under one platform.
- **Creator-First DNA**: 40% of the team are filmmakers, producers, and creatives who shape the product roadmap.
- **Monetization Engine (Higgsfield Earn)**: Direct payouts and professional project matching create a self-reinforcing creator ecosystem.
- **Scale & Speed**: 200+ releases since launch; weekly shipping cadence.

## Strategic Focus
- Democratizing professional-grade video creation for all skill levels.
- Expanding enterprise and agency partnerships (Fortune 500 agencies already onboard).
- Deepening creator monetization and community-driven product development.
- Scaling the platform’s reasoning engine and model orchestration capabilities.

## Why Work Here
- **Culture**: "Built by creators, shaped by community" – a blend of ML engineers and award-winning filmmakers working in a tight feedback loop.
- **Growth Trajectory**: Unicorn status with 13% monthly headcount growth; positioned as a "next decacorn" by the company.
- **Hiring Speed**: Full process from first conversation to offer takes 1–2 weeks [careers.higgsfield.kz](https://careers.higgsfield.kz/)
- **Global Team**: Employees in 35 countries; office hubs in San Francisco and Almaty (Kazakhstan). Remote/hybrid policy not explicitly stated, but the distributed nature suggests flexibility.
- **Notable Perks**: Opportunity to work on cutting-edge AI video models, direct impact on a platform used by 25M creators, and the chance to join a unicorn in its early scaling phase.
- **Engineering Focus**: Strong emphasis on ML, backend engineering, and data annotation; top engineers from Central Asia are a key talent pool.

## Sources
1. [higgsfield.ai – About page](https://higgsfield.ai/about)
2. [higgsfield.ai – Homepage schema](https://higgsfield.ai/)
3. [LinkedIn – Higgsfield AI company page](https://www.linkedin.com/company/higgsfield)
4. [careers.higgsfield.kz – Careers page](https://careers.higgsfield.kz/)
5. [getlatka.com – Higgsfield AI profile](https://getlatka.com/companies/higgsfield.ai)
6. [jobs.ashbyhq.com – Higgsfield AI careers (provided by user)](https://jobs.ashbyhq.com/higgsfieldai)

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