---
title: 'Basalt Demand Generation Specialist at basalt.health'
canonical: 'https://feeny.ai/job/basalt-demand-generation-specialist-basalt-health-united-states-zce14vwxhh8g'
type: 'job'
last_seen: '2026-09-14'
---

# Basalt Demand Generation Specialist at basalt.health

- **Company:** basalt.health
- **Location:** United States
- **Compensation:** $90k–$125k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.gem.com/basalt-health/am9icG9zdDqpXu_FTYeYL9d3FJIHZ5co

## Job description

About Basalt Healthcare Basalt is transforming the post-acute admissions process. Every day, facilities lose hours of critical clinical time manually reviewing complex, hundred-page faxed referral packets. Basalt’s AI instantly reads these documents, checks them against a facility’s specific admission criteria, and surfaces clinical and payer risks tied directly to the source text. By reducing manual intake review from hours to minutes, we enable post-acute facilities to make faster, more accurate admission decisions, fill beds efficiently, and streamline prior authorizations.

The Role As our first full-time marketing hire, you will be the engine behind Basalt’s revenue growth. You will own the strategy, execution, and optimization of all demand generation efforts to build a scalable and predictable sales pipeline. Working in lockstep with our Founding Account Executive and company leadership, you will build our outbound engine from scratch while deploying targeted digital advertising to establish brand awareness in the healthcare technology market.

The ideal candidate is a proactive "doer" who thrives in a startup environment. You are just as comfortable writing high-converting outbound email cadences as you are analyzing digital ad performance and optimizing our marketing automation tech stack.

## Key Responsibilities

- Outbound Pipeline Generation: Build, execute, and continuously A/B test multi-channel outbound sequences (email, LinkedIn, phone) targeting clinical, operational, and IT leaders at post-acute facilities and health systems.
- Digital Advertising & Brand Awareness: Manage and optimize paid media campaigns (e.g., LinkedIn Ads, Google Ads, content syndication) to drive targeted brand awareness and capture high-intent leads within our Ideal Customer Profile (ICP).
- Campaign Strategy & Execution: Design and deploy end-to-end integrated marketing campaigns (webinars, content downloads, event promotions) to attract and nurture prospects through the funnel.
- Marketing Operations & Tech Stack: Own and optimize the marketing automation and CRM infrastructure (e.g., HubSpot, Salesforce). Implement lead scoring, routing, and tracking mechanisms to ensure a seamless handoff to sales.
- Sales Alignment: Partner closely with the sales team to ensure campaigns are aligned with revenue goals. Provide sales with the necessary messaging, collateral, and account intelligence to maximize conversion rates.
- Reporting & Analytics: Track, measure, and report on all demand generation KPIs (e.g., MQLs, SQLs, Cost Per Acquisition, Pipeline Velocity). Use data to identify bottlenecks and optimize campaign performance.

## Qualifications & Experience

- B2B SaaS Marketing Experience: 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations, preferably within a B2B SaaS environment.
- Healthcare Industry Knowledge: Experience marketing to healthcare providers, post-acute facilities, or health systems is strongly preferred. Understanding of healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors) is a major plus.
- Tactical Execution: Proven ability to build and run successful outbound cadences and paid digital advertising campaigns.
- Technical Proficiency: Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Analytical Mindset: Highly data-driven with a track record of using analytics to inform decision-making, optimize campaigns, and prove ROI.
- Startup Mentality: Comfortable operating in a fast-paced, early-stage environment. You are a self-starter who can take ownership of projects from ideation to execution with minimal supervision.
- Variable/Bonus: $10,000 – $25,000 (Often tied to pipeline generation targets, such as the number of Sales Qualified Leads (SQLs) or total pipeline dollar value created).
- On-Target Earnings (OTE): $100,000 – $150,000

Why Join Us?

- Be the foundational marketing hire at a company solving a critical workflow problem in healthcare operations.
- Directly impact revenue growth and shape the company’s go-to-market strategy.
- Opportunity to build the marketing function from the ground up and grow alongside the company.

## About basalt.health

## Company Overview
- **One-liner**: Basalt builds an AI-powered platform that reads referral paperwork the moment it arrives, enabling post-acute care admissions teams to decide faster and get patients into care sooner.
- **Entity Type**: Private (early-stage, no disclosed funding round)
- **Headquarters**: Nashville, Tennessee, United States
- **Founded**: Year not publicly disclosed (likely 2022-2023 based on LinkedIn activity)
- **Founders**: Ben Hackett (CEO) and Merrill Anovick (Co-Founder & Board Member)

## Core Business
- **Primary industry**: Healthcare IT – post-acute care admissions and intake automation
- **Target customers**: Post-acute care facilities including behavioral health, skilled nursing (SNF), acute rehab (IRF), long-term acute care (LTACH) – B2B, enterprise
- **Mission**: “No patient waiting.” – Reduce the time between referral receipt and admit decision to minutes, so patients get care sooner.

## Products & Services
- **Basalt Intake Platform**: An AI system that reads faxed referral packets (up to 86 pages), checks them against facility admission criteria, and surfaces every risk with its source line. Findings are flagged red/yellow/green and cited back to the original document. The clinician makes the final call.  
  **Type**: SaaS (AI-powered workflow automation)
- **Prior Authorization Support**: Assembles medical-necessity evidence (diagnoses, functional status, treatment plan) from the chart, cited and ready for payer submission.
- **Continued Stay Reviews**: Surfaces documentation to support ongoing medical necessity, reducing days lost to back-and-forth.
- **Denial Management**: Pulls chart facts that counter a payer’s rationale, organized into a ready-to-send appeal.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total headcount of 10 employees (as of latest data) with 116.7% YoY growth
- **Notable Investors/Partners**: Not publicly disclosed; tech stack includes Optum, PostgreSQL, TypeScript, Python, Ease
- **Growth Signals**: 73% faster time to decision from referral received to admit; 72 seconds to read and check an 86-page faxed referral; headcount grew from ~4 to 10 in the last year (+116.7%), with roles open for Staff AI Engineer and Staff Platform Generalist.

## Competitive Advantages
- **Clinician-in-the-loop AI**: Surfaces evidence with citations to source documents – no black box. Builds trust with clinicians and meets regulatory requirements.
- **Post-acute specialization**: Purpose-built for behavioral health, SNF, IRF, LTACH – a segment often overlooked by generalist health-tech companies.
- **Privacy-first architecture**: Built to protect PHI at every step, from ingestion to audit trail.
- **Speed**: Reduces manual review from hours to minutes, with a demonstrated 73% faster time to decision.

## Strategic Focus
- **Deepening integrations**: Likely expanding EMR (Electronic Medical Record) integrations (current stack includes Optum).
- **Scaling the team**: Hiring for remote senior engineering roles (Staff AI Engineer, Staff Platform Generalist) to accelerate product development.
- **Expanding payer workflows**: Prior authorization, continued stay, and denial management indicate a move toward end-to-end revenue cycle support.
- **Customer obsession**: Company principles emphasize starting with customer needs and relentlessly focusing on their success.

## Why Work Here
- **Mission-driven impact**: Direct line between your work and a patient getting care sooner – the team is small (10 people) so every contribution matters.
- **Remote-first culture**: All roles are remote; headquarters in Nashville but team distributed across US and Netherlands.
- **Engineering culture**: Principles include curiosity, truth-seeking (data-driven decisions), transparency, and deep collaboration. Tech stack includes TypeScript, Python, PostgreSQL, and modern AI/ML tools.
- **Growth opportunity**: Rapid headcount growth (116% YoY) and early-stage means significant ownership and influence over product direction.
- **Perks**: Not explicitly listed, but the culture emphasizes treating each other like adults, accountability, and shared success.

## Sources
1. [basalt.health/jobs](https://basalt.health/jobs)
2. [basalt.health/about](https://basalt.health/about)
3. [basalt.health/home](https://basalt.health/home)
4. [linkedin.com/company/basalt-health](https://linkedin.com/company/basalt-health)
5. [builtin.com/company/basalt-health](https://builtin.com/company/basalt-health)

## Other roles at basalt.health

- [Technical Operations Lead](https://feeny.ai/job/technical-operations-lead-basalt-health-united-states-0j176av30qjb) — United States
- [Founding Account Executive / Director of Sales](https://feeny.ai/job/founding-account-executive-director-of-sales-basalt-health-united-states-rm8s02p77xxy) — United States
- [Staff AI Engineering](https://feeny.ai/job/staff-ai-engineering-basalt-health-united-states-rxswnq2r279c) — United States
- [Staff Platform Generalist](https://feeny.ai/job/staff-platform-generalist-basalt-health-united-states-xvfvgz2xtsdj) — United States