---
title: 'Bauer: Associate Category Manager, Sticks at Bauer Hockey/ Cascade Maverik Lacrosse'
canonical: 'https://feeny.ai/job/bauer-associate-category-manager-sticks-bauer-hockey-cascade-maverik-lacrosse-jj59xk5gxen9'
type: 'job'
last_seen: '2026-09-12'
---

# Bauer: Associate Category Manager, Sticks at Bauer Hockey/ Cascade Maverik Lacrosse

- **Company:** Bauer Hockey/ Cascade Maverik Lacrosse
- **Location:** Exeter, NH
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5178385007

## Job description

## TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as an Associate Category Manager, Sticks?

The Associate Category Manager, Sticks role is responsible for assisting with execution, commercialization, and ongoing support of the Bauer product lines. Reporting to the Category Director, Sticks, the Associate Category Manager will assist with the product lifecycle for the stick category. You will collaborate with cross-functional teams to align and execute the seasonal category plans and drive category go-to-market strategy and planning for both new and existing products. The successful candidate will analyze consumer research and insights, brand tracking data, sales information, and projections to develop and execute marketing plans.

Essential Job Functions & Responsibilities:

- Consumer insights and competitive market industry specialist to drive product line strategy and brand growth.
- Validate selling stories, features and benefits and final product direction through consumer insight collection.
- Assist with managing the entire product lifecycle, including attaining volume, profit, margin dollars, and share.
- Develop a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities
- Works with cross functional teams to execute the seasonal product plans for certain functions within the stick category, including sales, marketing, product development, Logistics & Supply and Demand.
- Collaborate with the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts.
- Manages product through entire process ensuring strategy in line with strategic plan.
- Assists Category Director in creating 4-year category strategy and seasonal objectives.
- Leads and participates in category launch team meetings.
- Attends and participates in bi-annual sales meetings and partner summits.
- Performs various other duties and responsibilities, as needed.

Qualifications:

- BS or BA in Marketing, Business or related field- or equivalent years of relevant and related experience.
- Minimum 2-3 years of experience in a business setting.
- Strong communication skills (written/verbal/presentation).
- Proficient in Microsoft Office (Word, Excel, and PowerPoint).
- General understanding of other business applications (SAP).
- Knowledge of AI and capabilities of AI.
- Ability to travel internationally, with expected travel of up to 25%.
- Must have excellent information seeking skills.
- Detail-orientated, with ability to seek creative viable solutions to any given situation.
- Ability to work independently and cooperatively in a diverse group.
- Familiarity with the sport of hockey.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.

## About Bauer Hockey/ Cascade Maverik Lacrosse

## Company Overview
- **One-liner**: Bauer Hockey and Cascade Maverik Lacrosse are leading manufacturers of high-performance ice hockey and lacrosse equipment, enriching life experiences through sports.
- **Entity Type**: Private (owned by Peak Achievement Athletics Inc., with controlling shareholders Sagard Holdings and Fairfax Financial)
- **Headquarters**: Exeter, New Hampshire, USA (Bauer Hockey); Liverpool, New York, USA (Cascade Maverik Lacrosse)
- **Founded**: Bauer Hockey: 1927; Cascade: 1986; Maverik: 2005
- **Founders**: Bauer Hockey: Not publicly available; Cascade: Not publicly available; Maverik: Founded by All-World professional lacrosse players

## Core Business
- **Primary industry/industries**: Sporting goods manufacturing, specifically ice hockey and lacrosse equipment
- **Target customers**: Athletes at all levels (youth, amateur, collegiate, professional) in ice hockey and lacrosse; B2C direct-to-consumer and B2B through retail partners
- **Mission or purpose statement**: "We enrich life experiences through sports." Their goal is to "always deliver innovative products and unforgettable experiences that bring people together around the greatest sport on two feet."

## Products & Services
- **Bauer Hockey**: Complete line of ice hockey equipment including skates, sticks, helmets, protective gear, goalie equipment, and apparel. Known for innovation in skate technology and protective gear.
- **Cascade Lacrosse**: #1 manufacturer of lacrosse head protection for male and female athletes at all levels. Manufactures high-performance headgear (manufactured in the USA) since 1986.
- **Maverik Lacrosse**: Leading manufacturer of lacrosse heads, shafts, complete sticks, protective gear, and accessories. Founded in 2005.
- **PROSHARP**: Professional skate sharpening services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under Peak Achievement Athletics Inc.)
- **Key Metric**: Total employees: ~46 (Cascade Maverik alone, per LinkedIn); combined entity with Bauer Hockey is significantly larger with global operations
- **Notable Investors/Partners**: Sagard Holdings and Fairfax Financial (TSX:FFH) as controlling shareholders of Peak Achievement Athletics Inc.; sister brands include Easton
- **Growth Signals**: Global presence with offices in Exeter, NH; Liverpool, NY; Indianapolis, IN; Gothenburg and Sundsvall, Sweden; Rosenheim, Germany; Vantaa, Finland; Taichung City, Taiwan; Beijing, China; and multiple Canadian locations (Mississauga, ON; Blainville, QC). LinkedIn follower growth of +22.1% year-over-year for Cascade Maverik.

## Competitive Advantages
- **Brand heritage and trust**: Bauer Hockey has been a dominant brand since 1927; Cascade has been the #1 lacrosse head protection manufacturer since 1986.
- **Vertical integration and manufacturing**: Cascade headgear is manufactured in the USA, providing quality control and supply chain resilience.
- **Innovation focus**: Dedicated product innovation teams focused on engineering next-generation gear with cutting-edge technology.
- **Elite athlete relationships**: Deep connections with professional leagues (NHL, PLL, NLL) and elite athletes who influence product development.
- **Parent company strength**: Backing by Peak Achievement Athletics and controlling shareholders Sagard Holdings and Fairfax Financial provides financial stability.

## Strategic Focus
- **Product innovation**: Continually redefining standards of excellence in hockey and lacrosse equipment.
- **Digital transformation**: Deepening customer loyalty through e-commerce, email, and social media channels.
- **Global expansion**: Operating across North America, Europe, and Asia to reach athletes worldwide.
- **Sustainability and community**: Commitment to serving communities and giving back through donations, volunteering, and company events.

## Why Work Here
- **Purpose-driven culture**: Employees are passionate about sports and enriching lives through athletic experiences.
- **Core values**: "Team" (we over I), "Passion" (love what we do), "Innovation" (redefine excellence), "Commitment" (push forward), "Do Right" (serve communities and value partners).
- **Benefits**: Comprehensive medical, dental, and vision plans; paid parental leave; competitive retirement savings plan; generous PTO policy; employee discount on apparel and equipment.
- **Global opportunities**: Multiple office locations across the US, Canada, Sweden, Germany, Finland, Taiwan, and China.
- **Leadership**: Experienced executive team with backgrounds at Nike, Converse, Procter & Gamble, Four Seasons Hotels, and other major brands.
- **Departments**: Opportunities in Product Innovation, Marketing, Sales & Customer Excellence, Global Operations, Distribution & Manufacturing, Technology, Finance, Human Resources, Legal, Digital, and Brand Management.

## Sources
1. [cascademaverik.com](https://cascademaverik.com/pages/careers)
2. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse)
3. [linkedin.com](https://www.linkedin.com/company/cascademaverik)
4. [cascademaverik.com](https://cascademaverik.com/)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5094735007)

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