---
title: 'Bauer/ Cascade Maverik: Demand Planner at Bauer Hockey/ Cascade Maverik Lacrosse'
canonical: 'https://feeny.ai/job/bauer-cascade-maverik-demand-planner-bauer-hockey-cascade-maverik-lacrosse-0vawd0ze0smj'
type: 'job'
last_seen: '2026-09-12'
---

# Bauer/ Cascade Maverik: Demand Planner at Bauer Hockey/ Cascade Maverik Lacrosse

- **Company:** Bauer Hockey/ Cascade Maverik Lacrosse
- **Location:** Exeter NH, United States
- **Posted:** 2026-04-30
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5125650007

## Job description

Do you have what it takes to win?

Like a championship team, a leading global sports brand is built with a solid foundation of players at all levels who have an unending desire and dedication not only to succeed, but also to win. At Peak Achievement Athletics, our championship team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players.

Purpose & Core Values:

Our purpose at Bauer Hockey/ Cascade Maverik Lacrosse is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Demand Planner?

The Demand Planner is responsible for maintaining an informed demand plan aligned to the company’s fiscal objectives with a focus on improving and evolving S&OP processes. The role will lead cross-functional discussions with the commercial and sales teams, utilizing historical data analysis along with business intelligence to provide updated plans for their assigned categories. As part of the Supply Chain group, the Demand Planner will work alongside Supply and Sourcing counterparts, providing insight for near and long-term forecasts to inform production planning at respective factories.

Essential Job Functions & Responsibilities:

- Maintain direct responsibility for Demand planning functions for a specific category.
- Champion continuous improvement initiatives across demand planning and S&OP processes.
- Drive adoption of new tools, processes, and ways of working with cross-functional teams.
- Identify gaps in current processes and implement scalable solutions to improve efficiency and accuracy.
- Actively manage demand plan at material/SKU/DC level.
- Manage the demand plan to assure proper inventory levels of products to support the business and satisfy customer demand.
- Ensure the critical analysis of inventory levels to support company goals and provide creative solutions to inventory issues.
- Correspond with sales and category leaders to determine business decisions, line planning, timing, and new product introductions.
- Collaborate with sales operations on market and consumer trends, POS/market inventory data, statistical projections, and historical analysis.
- Work directly with Sourcing to assist in managing inventory flow that supports production plans for each category.
- Facilitate and lead cross-functional alignment to create an optimal Inventory & OTB Strategy aimed to support our Operational Forecast and help hedge against volatility.
- Communicate, troubleshoot, and resolve any constraints which may impact service levels (demand, inputs & capacity).
- Leverage design and functionality of planning systems (Anaplan, SAP, BW & BPC) to keep up-to-date critical inputs enabling the supply-chain to function successfully.
- Collaborate with peers to develop proposals and provide recommendations for a better supply chain and business.

Qualifications:

- BS or BA in Supply Chain, Business, or related field- or equivalent years of relevant and related experience.
- Minimum 5 years of experience in Supply Chain, Business/Financial Planning or Sales Forecasting/Demand Planning.
- Basic understanding of P&L and financial acumen.
- Strong analytical skills.
- Excellent interpersonal skills and ability to effectively communicate at all levels of organization.
- Familiarity with reading and following market trends.
- Proficient in Microsoft Office (particularly Excel).
- Highly organized, diligent, and comfortable operating in a fast-paced, dynamic environment.
- Adjusts quickly to changing priorities and business needs.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.

## About Bauer Hockey/ Cascade Maverik Lacrosse

## Company Overview
- **One-liner**: Bauer Hockey and Cascade Maverik Lacrosse are leading manufacturers of high-performance ice hockey and lacrosse equipment, enriching life experiences through sports.
- **Entity Type**: Private (owned by Peak Achievement Athletics Inc., with controlling shareholders Sagard Holdings and Fairfax Financial)
- **Headquarters**: Exeter, New Hampshire, USA (Bauer Hockey); Liverpool, New York, USA (Cascade Maverik Lacrosse)
- **Founded**: Bauer Hockey: 1927; Cascade: 1986; Maverik: 2005
- **Founders**: Bauer Hockey: Not publicly available; Cascade: Not publicly available; Maverik: Founded by All-World professional lacrosse players

## Core Business
- **Primary industry/industries**: Sporting goods manufacturing, specifically ice hockey and lacrosse equipment
- **Target customers**: Athletes at all levels (youth, amateur, collegiate, professional) in ice hockey and lacrosse; B2C direct-to-consumer and B2B through retail partners
- **Mission or purpose statement**: "We enrich life experiences through sports." Their goal is to "always deliver innovative products and unforgettable experiences that bring people together around the greatest sport on two feet."

## Products & Services
- **Bauer Hockey**: Complete line of ice hockey equipment including skates, sticks, helmets, protective gear, goalie equipment, and apparel. Known for innovation in skate technology and protective gear.
- **Cascade Lacrosse**: #1 manufacturer of lacrosse head protection for male and female athletes at all levels. Manufactures high-performance headgear (manufactured in the USA) since 1986.
- **Maverik Lacrosse**: Leading manufacturer of lacrosse heads, shafts, complete sticks, protective gear, and accessories. Founded in 2005.
- **PROSHARP**: Professional skate sharpening services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under Peak Achievement Athletics Inc.)
- **Key Metric**: Total employees: ~46 (Cascade Maverik alone, per LinkedIn); combined entity with Bauer Hockey is significantly larger with global operations
- **Notable Investors/Partners**: Sagard Holdings and Fairfax Financial (TSX:FFH) as controlling shareholders of Peak Achievement Athletics Inc.; sister brands include Easton
- **Growth Signals**: Global presence with offices in Exeter, NH; Liverpool, NY; Indianapolis, IN; Gothenburg and Sundsvall, Sweden; Rosenheim, Germany; Vantaa, Finland; Taichung City, Taiwan; Beijing, China; and multiple Canadian locations (Mississauga, ON; Blainville, QC). LinkedIn follower growth of +22.1% year-over-year for Cascade Maverik.

## Competitive Advantages
- **Brand heritage and trust**: Bauer Hockey has been a dominant brand since 1927; Cascade has been the #1 lacrosse head protection manufacturer since 1986.
- **Vertical integration and manufacturing**: Cascade headgear is manufactured in the USA, providing quality control and supply chain resilience.
- **Innovation focus**: Dedicated product innovation teams focused on engineering next-generation gear with cutting-edge technology.
- **Elite athlete relationships**: Deep connections with professional leagues (NHL, PLL, NLL) and elite athletes who influence product development.
- **Parent company strength**: Backing by Peak Achievement Athletics and controlling shareholders Sagard Holdings and Fairfax Financial provides financial stability.

## Strategic Focus
- **Product innovation**: Continually redefining standards of excellence in hockey and lacrosse equipment.
- **Digital transformation**: Deepening customer loyalty through e-commerce, email, and social media channels.
- **Global expansion**: Operating across North America, Europe, and Asia to reach athletes worldwide.
- **Sustainability and community**: Commitment to serving communities and giving back through donations, volunteering, and company events.

## Why Work Here
- **Purpose-driven culture**: Employees are passionate about sports and enriching lives through athletic experiences.
- **Core values**: "Team" (we over I), "Passion" (love what we do), "Innovation" (redefine excellence), "Commitment" (push forward), "Do Right" (serve communities and value partners).
- **Benefits**: Comprehensive medical, dental, and vision plans; paid parental leave; competitive retirement savings plan; generous PTO policy; employee discount on apparel and equipment.
- **Global opportunities**: Multiple office locations across the US, Canada, Sweden, Germany, Finland, Taiwan, and China.
- **Leadership**: Experienced executive team with backgrounds at Nike, Converse, Procter & Gamble, Four Seasons Hotels, and other major brands.
- **Departments**: Opportunities in Product Innovation, Marketing, Sales & Customer Excellence, Global Operations, Distribution & Manufacturing, Technology, Finance, Human Resources, Legal, Digital, and Brand Management.

## Sources
1. [cascademaverik.com](https://cascademaverik.com/pages/careers)
2. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse)
3. [linkedin.com](https://www.linkedin.com/company/cascademaverik)
4. [cascademaverik.com](https://cascademaverik.com/)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5094735007)

## Other roles at Bauer Hockey/ Cascade Maverik Lacrosse

- [Bauer/ Cascade Maverik: Supply Planner](https://feeny.ai/job/bauer-cascade-maverik-supply-planner-bauer-hockey-cascade-maverik-lacrosse-ec7p0ct7jhbt) — Exeter NH, United States
- [Bauer: Social Media Manager](https://feeny.ai/job/bauer-social-media-manager-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-0a8qcqzxrsrh) — Exeter NH, United States
- [Bauer/ Cascade Maverik: Accounts Payable Associate](https://feeny.ai/job/bauer-cascade-maverik-accounts-payable-associate-bauer-hockey-cascade-maverik-kte0cg4w8q3a) — Exeter NH, United States
- [Cascade Maverik: Customer Solutions Representative, Team](https://feeny.ai/job/cascade-maverik-customer-solutions-representative-team-bauer-hockey-cascade-ckswsadp8qkr) — Liverpool, NY
- [Bauer: Content Creator, Social](https://feeny.ai/job/bauer-content-creator-social-bauer-hockey-cascade-maverik-lacrosse-exeter-7jk4jak9y98m) — Exeter, NH
- [Cascade Maverik: Creative Lead, Content & Copy](https://feeny.ai/job/cascade-maverik-creative-lead-content-copy-bauer-hockey-cascade-maverik-ayafk0zsgx7h) — Exeter NH, United States
- [Bauer: E-commerce Inventory Analyst](https://feeny.ai/job/bauer-e-commerce-inventory-analyst-bauer-hockey-cascade-maverik-lacrosse-d7ng8sw505b6) — Mississauga, Canada
- [Bauer: Directeur, Design/ Director, Design](https://feeny.ai/job/bauer-directeur-design-director-design-bauer-hockey-cascade-maverik-lacrosse-5w4tpn43sdsa) — Blainville Qc, CA
- [Bauer: Graphic Designer, Social](https://feeny.ai/job/bauer-graphic-designer-social-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-ags4vkvsd3bc) — Exeter NH, United States
- [Bauer: Photographer](https://feeny.ai/job/bauer-photographer-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-11teaf5qxkmc) — Exeter NH, United States