---
title: 'Bauer: Content Creator, Social at Bauer Hockey/ Cascade Maverik Lacrosse'
canonical: 'https://feeny.ai/job/bauer-content-creator-social-bauer-hockey-cascade-maverik-lacrosse-exeter-7jk4jak9y98m'
type: 'job'
last_seen: '2026-09-12'
---

# Bauer: Content Creator, Social at Bauer Hockey/ Cascade Maverik Lacrosse

- **Company:** Bauer Hockey/ Cascade Maverik Lacrosse
- **Location:** Exeter, NH
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5214931007

## Job description

## TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Content Creator, Social?

We're looking for a Content Creator, Social who can develop compelling, platform-native content that strengthens Bauer's brand and connects with hockey players around the world.

The role is responsible for bringing the Bauer brand to life across social media through original, engaging content. You will develop concepts, captures and edit content, and collaborate closely with videographers, designers, strategists, and product teams to tell authentic brand and product stories that inspire players and grow our global community.

Success in this role requires creative vision, strong production and editing skills, and a deep understanding of social media platforms, audience behavior, and emerging trends. The ideal candidate is collaborative, self-motivated, and thrives in a fast-paced environment.

Essential Job Functions & Responsibilities:

- Develop creative concepts and produce engaging social video content across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
- Capture and edit photo and video content in Bauer’s content studio, as well as at athlete shoots and industry events.
- Create platform-native content that aligns with Bauer's brand while maximizing engagement and performance across each channel.
- Adapt and version content across platforms, primarily short form to the right aspect ratios, audience, regions, and campaign objectives while maintaining a consistent creative idea.
- Collaborate with athletes and creators to bring compelling stories to life.
- Write strong hooks, captions, scripts, interview questions, titles, that reflect Bauer’s voice and encourage engagement.
- Support the planning and execution of campaigns, product launches, and always-on content initiatives.
- Monitor social media trends, audience behavior, and platform updates to identify opportunities for timely and relevant content.
- Optimize creative based on performance data, audience insights, and platform best practices.
- Support real-time content capture and publishing during live events.
- Maintain organized project files and deliver assets that meet production timelines and brand standards.
- Travel as needed to support content productions, events, and marketing initiatives.

Qualifications:

- BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
- 3+ years related industry experience of hands-on creation of digital content for social media and other platforms.
- Require a portfolio or reel demonstrating platform-native social content, including short-form vertical video, storytelling, editing, and work created for brands, athletes, creators, or sports properties.
- Experience shooting video content, editing long- and short-form content, editing, and post-production (editing, coloring, audio engineering, titles, graphics, etc.)
- Proven video experience for social media and digital platforms, including Instagram, TikTok, YouTube, and websites with a focus on mobile-first.
- Fluent in social media strategy, trends & intricacies of platforms and the algorithms that drive them.
- High degree of proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects)
- Excellent interpersonal skills, a flexible and adaptable attitude, and ability to effectively communicate at all levels of organization.
- Ability to work in a fast-paced, dynamic, deadline-oriented environment.
- Passion for hockey with an overall understanding of sports is preferred.
- Adjusts quickly to changing priorities and business needs.
- This is a primarily onsite role, with an expected in-office schedule.
- Travel as needed and/or required by essential job functions.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.

## About Bauer Hockey/ Cascade Maverik Lacrosse

## Company Overview
- **One-liner**: Bauer Hockey and Cascade Maverik Lacrosse are leading manufacturers of high-performance ice hockey and lacrosse equipment, enriching life experiences through sports.
- **Entity Type**: Private (owned by Peak Achievement Athletics Inc., with controlling shareholders Sagard Holdings and Fairfax Financial)
- **Headquarters**: Exeter, New Hampshire, USA (Bauer Hockey); Liverpool, New York, USA (Cascade Maverik Lacrosse)
- **Founded**: Bauer Hockey: 1927; Cascade: 1986; Maverik: 2005
- **Founders**: Bauer Hockey: Not publicly available; Cascade: Not publicly available; Maverik: Founded by All-World professional lacrosse players

## Core Business
- **Primary industry/industries**: Sporting goods manufacturing, specifically ice hockey and lacrosse equipment
- **Target customers**: Athletes at all levels (youth, amateur, collegiate, professional) in ice hockey and lacrosse; B2C direct-to-consumer and B2B through retail partners
- **Mission or purpose statement**: "We enrich life experiences through sports." Their goal is to "always deliver innovative products and unforgettable experiences that bring people together around the greatest sport on two feet."

## Products & Services
- **Bauer Hockey**: Complete line of ice hockey equipment including skates, sticks, helmets, protective gear, goalie equipment, and apparel. Known for innovation in skate technology and protective gear.
- **Cascade Lacrosse**: #1 manufacturer of lacrosse head protection for male and female athletes at all levels. Manufactures high-performance headgear (manufactured in the USA) since 1986.
- **Maverik Lacrosse**: Leading manufacturer of lacrosse heads, shafts, complete sticks, protective gear, and accessories. Founded in 2005.
- **PROSHARP**: Professional skate sharpening services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under Peak Achievement Athletics Inc.)
- **Key Metric**: Total employees: ~46 (Cascade Maverik alone, per LinkedIn); combined entity with Bauer Hockey is significantly larger with global operations
- **Notable Investors/Partners**: Sagard Holdings and Fairfax Financial (TSX:FFH) as controlling shareholders of Peak Achievement Athletics Inc.; sister brands include Easton
- **Growth Signals**: Global presence with offices in Exeter, NH; Liverpool, NY; Indianapolis, IN; Gothenburg and Sundsvall, Sweden; Rosenheim, Germany; Vantaa, Finland; Taichung City, Taiwan; Beijing, China; and multiple Canadian locations (Mississauga, ON; Blainville, QC). LinkedIn follower growth of +22.1% year-over-year for Cascade Maverik.

## Competitive Advantages
- **Brand heritage and trust**: Bauer Hockey has been a dominant brand since 1927; Cascade has been the #1 lacrosse head protection manufacturer since 1986.
- **Vertical integration and manufacturing**: Cascade headgear is manufactured in the USA, providing quality control and supply chain resilience.
- **Innovation focus**: Dedicated product innovation teams focused on engineering next-generation gear with cutting-edge technology.
- **Elite athlete relationships**: Deep connections with professional leagues (NHL, PLL, NLL) and elite athletes who influence product development.
- **Parent company strength**: Backing by Peak Achievement Athletics and controlling shareholders Sagard Holdings and Fairfax Financial provides financial stability.

## Strategic Focus
- **Product innovation**: Continually redefining standards of excellence in hockey and lacrosse equipment.
- **Digital transformation**: Deepening customer loyalty through e-commerce, email, and social media channels.
- **Global expansion**: Operating across North America, Europe, and Asia to reach athletes worldwide.
- **Sustainability and community**: Commitment to serving communities and giving back through donations, volunteering, and company events.

## Why Work Here
- **Purpose-driven culture**: Employees are passionate about sports and enriching lives through athletic experiences.
- **Core values**: "Team" (we over I), "Passion" (love what we do), "Innovation" (redefine excellence), "Commitment" (push forward), "Do Right" (serve communities and value partners).
- **Benefits**: Comprehensive medical, dental, and vision plans; paid parental leave; competitive retirement savings plan; generous PTO policy; employee discount on apparel and equipment.
- **Global opportunities**: Multiple office locations across the US, Canada, Sweden, Germany, Finland, Taiwan, and China.
- **Leadership**: Experienced executive team with backgrounds at Nike, Converse, Procter & Gamble, Four Seasons Hotels, and other major brands.
- **Departments**: Opportunities in Product Innovation, Marketing, Sales & Customer Excellence, Global Operations, Distribution & Manufacturing, Technology, Finance, Human Resources, Legal, Digital, and Brand Management.

## Sources
1. [cascademaverik.com](https://cascademaverik.com/pages/careers)
2. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse)
3. [linkedin.com](https://www.linkedin.com/company/cascademaverik)
4. [cascademaverik.com](https://cascademaverik.com/)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5094735007)

## Other roles at Bauer Hockey/ Cascade Maverik Lacrosse

- [Bauer/ Cascade Maverik: Supply Planner](https://feeny.ai/job/bauer-cascade-maverik-supply-planner-bauer-hockey-cascade-maverik-lacrosse-ec7p0ct7jhbt) — Exeter NH, United States
- [Bauer: Social Media Manager](https://feeny.ai/job/bauer-social-media-manager-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-0a8qcqzxrsrh) — Exeter NH, United States
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- [Cascade Maverik: Customer Solutions Representative, Team](https://feeny.ai/job/cascade-maverik-customer-solutions-representative-team-bauer-hockey-cascade-ckswsadp8qkr) — Liverpool, NY
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