---
title: 'Bauer: Graphic Designer, Social at Bauer Hockey/ Cascade Maverik Lacrosse'
canonical: 'https://feeny.ai/job/bauer-graphic-designer-social-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-ags4vkvsd3bc'
type: 'job'
last_seen: '2026-09-05'
---

# Bauer: Graphic Designer, Social at Bauer Hockey/ Cascade Maverik Lacrosse

- **Company:** Bauer Hockey/ Cascade Maverik Lacrosse
- **Location:** Exeter NH, United States
- **Posted:** 2026-07-07
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5181664007

## Job description

## TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Graphic Designer, Social?

The Graphic Designer is responsible for the ideation, design and production of marketing materials for Bauer Hockey’s social media content engine. This role requires a high understanding of the ever-changing social media landscape – particularly regarding platform-specific design, on-trend ideation and strategic understanding across Bauer Hockey’s social channels (IG, YT, TT, etc). This role must understand how design and content perform in unison, while also consistently reflecting Bauer Hockey’s brand identity. It’s a highly collaborative environment where the Graphic Designer needs to influence cross functional partners and motivate action.

Essential Job Functions & Responsibilities:

- Execute graphic design needs and collateral to support Bauer Hockey launches, campaigns and evergreen social content.
- Collaborate with creative and production teams to concept and influence design and content executions.
- Deliver assets optimized primarily for social (IG, YT, TT), with occasional support for other Bauer Hockey channels.
- Maintain Bauer Hockey brand standards across multiple social mediums while adhering to each platform’s best practices.
- Support in content creation – whether ideating, creating, and/or supporting production.
- Produce original, thoughtful and clean graphic designs under tight deadlines and adheres to brand guidelines.
- Strong conceptual skills with interest in discovering, creating and pitching ideas to teammates and management.
- Collaborate cross-functionally with creative, digital, category and channel teams.
- Deep understanding and interest around social content and the evolution of graphic design on social channels.
- Stay up to date on industry tools, techniques, and best practices in graphic design, Ai and social media platforms.

Qualifications:

- 3+ years of graphic design experience working with real examples living on social channels.
- Proficient in Adobe Suite (InDesign, Illustrator, Photoshop) along with other creation tools.
- Owns a portfolio demonstrating a breadth of exceptional, original and stylistic design that conveys strong conceptual thinking, sensitivity for typographic and graphic design and an unwavering attention to detail.
- Proven experience working within the specifications of a brand style-guide.
- Flexible and able to focus on a wide range of projects simultaneously.
- Self-motivated problem-solver capable of managing multiple projects under tight deadlines.
- A team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
- Strong presentation, listening and communication skills.
- Team player with great communication and interpersonal skills.
- Willingness to travel as needed.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s Annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.

## About Bauer Hockey/ Cascade Maverik Lacrosse

## Company Overview
- **One-liner**: Bauer Hockey and Cascade Maverik Lacrosse are leading manufacturers of high-performance ice hockey and lacrosse equipment, enriching life experiences through sports.
- **Entity Type**: Private (owned by Peak Achievement Athletics Inc., with controlling shareholders Sagard Holdings and Fairfax Financial)
- **Headquarters**: Exeter, New Hampshire, USA (Bauer Hockey); Liverpool, New York, USA (Cascade Maverik Lacrosse)
- **Founded**: Bauer Hockey: 1927; Cascade: 1986; Maverik: 2005
- **Founders**: Bauer Hockey: Not publicly available; Cascade: Not publicly available; Maverik: Founded by All-World professional lacrosse players

## Core Business
- **Primary industry/industries**: Sporting goods manufacturing, specifically ice hockey and lacrosse equipment
- **Target customers**: Athletes at all levels (youth, amateur, collegiate, professional) in ice hockey and lacrosse; B2C direct-to-consumer and B2B through retail partners
- **Mission or purpose statement**: "We enrich life experiences through sports." Their goal is to "always deliver innovative products and unforgettable experiences that bring people together around the greatest sport on two feet."

## Products & Services
- **Bauer Hockey**: Complete line of ice hockey equipment including skates, sticks, helmets, protective gear, goalie equipment, and apparel. Known for innovation in skate technology and protective gear.
- **Cascade Lacrosse**: #1 manufacturer of lacrosse head protection for male and female athletes at all levels. Manufactures high-performance headgear (manufactured in the USA) since 1986.
- **Maverik Lacrosse**: Leading manufacturer of lacrosse heads, shafts, complete sticks, protective gear, and accessories. Founded in 2005.
- **PROSHARP**: Professional skate sharpening services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under Peak Achievement Athletics Inc.)
- **Key Metric**: Total employees: ~46 (Cascade Maverik alone, per LinkedIn); combined entity with Bauer Hockey is significantly larger with global operations
- **Notable Investors/Partners**: Sagard Holdings and Fairfax Financial (TSX:FFH) as controlling shareholders of Peak Achievement Athletics Inc.; sister brands include Easton
- **Growth Signals**: Global presence with offices in Exeter, NH; Liverpool, NY; Indianapolis, IN; Gothenburg and Sundsvall, Sweden; Rosenheim, Germany; Vantaa, Finland; Taichung City, Taiwan; Beijing, China; and multiple Canadian locations (Mississauga, ON; Blainville, QC). LinkedIn follower growth of +22.1% year-over-year for Cascade Maverik.

## Competitive Advantages
- **Brand heritage and trust**: Bauer Hockey has been a dominant brand since 1927; Cascade has been the #1 lacrosse head protection manufacturer since 1986.
- **Vertical integration and manufacturing**: Cascade headgear is manufactured in the USA, providing quality control and supply chain resilience.
- **Innovation focus**: Dedicated product innovation teams focused on engineering next-generation gear with cutting-edge technology.
- **Elite athlete relationships**: Deep connections with professional leagues (NHL, PLL, NLL) and elite athletes who influence product development.
- **Parent company strength**: Backing by Peak Achievement Athletics and controlling shareholders Sagard Holdings and Fairfax Financial provides financial stability.

## Strategic Focus
- **Product innovation**: Continually redefining standards of excellence in hockey and lacrosse equipment.
- **Digital transformation**: Deepening customer loyalty through e-commerce, email, and social media channels.
- **Global expansion**: Operating across North America, Europe, and Asia to reach athletes worldwide.
- **Sustainability and community**: Commitment to serving communities and giving back through donations, volunteering, and company events.

## Why Work Here
- **Purpose-driven culture**: Employees are passionate about sports and enriching lives through athletic experiences.
- **Core values**: "Team" (we over I), "Passion" (love what we do), "Innovation" (redefine excellence), "Commitment" (push forward), "Do Right" (serve communities and value partners).
- **Benefits**: Comprehensive medical, dental, and vision plans; paid parental leave; competitive retirement savings plan; generous PTO policy; employee discount on apparel and equipment.
- **Global opportunities**: Multiple office locations across the US, Canada, Sweden, Germany, Finland, Taiwan, and China.
- **Leadership**: Experienced executive team with backgrounds at Nike, Converse, Procter & Gamble, Four Seasons Hotels, and other major brands.
- **Departments**: Opportunities in Product Innovation, Marketing, Sales & Customer Excellence, Global Operations, Distribution & Manufacturing, Technology, Finance, Human Resources, Legal, Digital, and Brand Management.

## Sources
1. [cascademaverik.com](https://cascademaverik.com/pages/careers)
2. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse)
3. [linkedin.com](https://www.linkedin.com/company/cascademaverik)
4. [cascademaverik.com](https://cascademaverik.com/)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5094735007)

## Other roles at Bauer Hockey/ Cascade Maverik Lacrosse

- [Bauer/ Cascade Maverik: Supply Planner](https://feeny.ai/job/bauer-cascade-maverik-supply-planner-bauer-hockey-cascade-maverik-lacrosse-ec7p0ct7jhbt) — Exeter NH, United States
- [Bauer: Social Media Manager](https://feeny.ai/job/bauer-social-media-manager-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-0a8qcqzxrsrh) — Exeter NH, United States
- [Bauer/ Cascade Maverik: Accounts Payable Associate](https://feeny.ai/job/bauer-cascade-maverik-accounts-payable-associate-bauer-hockey-cascade-maverik-kte0cg4w8q3a) — Exeter NH, United States
- [Cascade Maverik: Customer Solutions Representative](https://feeny.ai/job/cascade-maverik-customer-solutions-representative-bauer-hockey-cascade-maverik-ckswsadp8qkr) — Liverpool, NY
- [Bauer: Content Creator, Social](https://feeny.ai/job/bauer-content-creator-social-bauer-hockey-cascade-maverik-lacrosse-exeter-7jk4jak9y98m) — Exeter, NH
- [Cascade Maverik: Creative Lead, Content & Copy](https://feeny.ai/job/cascade-maverik-creative-lead-content-copy-bauer-hockey-cascade-maverik-ayafk0zsgx7h) — Exeter NH, United States
- [Bauer: E-commerce Inventory Analyst](https://feeny.ai/job/bauer-e-commerce-inventory-analyst-bauer-hockey-cascade-maverik-lacrosse-d7ng8sw505b6) — Mississauga, Canada
- [Bauer: Directeur, Design/ Director, Design](https://feeny.ai/job/bauer-directeur-design-director-design-bauer-hockey-cascade-maverik-lacrosse-5w4tpn43sdsa) — Blainville Qc, CA
- [Bauer: Photographer](https://feeny.ai/job/bauer-photographer-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-11teaf5qxkmc) — Exeter NH, United States
- [Bauer: Associate Category Manager, Sticks](https://feeny.ai/job/bauer-associate-category-manager-sticks-bauer-hockey-cascade-maverik-lacrosse-jj59xk5gxen9) — Exeter, NH