---
title: 'Bauer: Social Media Manager at Bauer Hockey/ Cascade Maverik Lacrosse'
canonical: 'https://feeny.ai/job/bauer-social-media-manager-bauer-hockey-cascade-maverik-lacrosse-exeter-nh-0a8qcqzxrsrh'
type: 'job'
last_seen: '2026-09-05'
---

# Bauer: Social Media Manager at Bauer Hockey/ Cascade Maverik Lacrosse

- **Company:** Bauer Hockey/ Cascade Maverik Lacrosse
- **Location:** Exeter NH, United States
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5229288007

## Job description

## TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Social Media Manager?

The Social Media Manager will lead the Bauer Hockey brand across owned social channels and will turn brand campaigns, product launches, and athlete moments into social strategies that build brand affinity, drive product demand, and support sell-through. This role leads the social content newsroom and owns the content calendar, collaborating closely with Brand, Content/Creative, eCommerce, and Athlete Relations teams. The ideal candidate has a deep understanding of hockey culture at every level, from NHL & PWHL to youth/recreation, and knows how to turn product and athlete stories into content that performs.

Essential Job Functions & Responsibilities:

- Own platform-specific publishing execution across Instagram, TikTok, X, YouTube/Shorts, and Facebook, including strategy, scheduling, posting, and day-to-day channel management, with a focus on audience growth, engagement, and brand consistency.
- Collaborate with creative team on Bauer's social brand voice through copy, including captions, community responses, and channel copy across all platforms.
- Lead the social content calendar and newsroom, including day-to-day planning and real-time response to trends, live moments, and fast-turnaround opportunistic content. Coordinate around product launches, athlete moments, and the hockey calendar (NHL & PWHL seasons, IIHF Worlds, NCAA Frozen Four, youth nationals, etc.), informing Creative and Marketing Operations early enough to streamline asset delivery.
- Work closely with Creative and Production teams to shape asset creation, flag platform specs, format needs, and content gaps before production rather than adapting after the fact.
- Translate social insights, trends, and channel needs into proactive content concepts and briefs for Creative and Production.
- Partner closely with eCommerce, Paid Media, and Influencer teams to align organic content, campaigns, and promotions with product-launch and conversion goals — ensuring consistent, on-brand messaging across paid and owned channels and a cohesive consumer journey. Keep the social calendar in sync with other digital marketing channels.
- Lead community management by monitoring sentiment and responding to consumer interactions across the hockey community (players, parents, coaches, retailers) in real time. Identify user-generated content opportunities, secure usage permissions, and escalate potential issues (e.g., product complaints or safety concerns) in partnership with Customer Service/Consumer Care.
- Use social listening and analytics tools to track engagement, reach, and impressions on owned channels. Prepare weekly, monthly, and quarterly performance reports with strategic analysis for internal stakeholders. Collaborate with Paid Media and Influencer teams as needed for cross-channel reporting.
- Oversee social channel maintenance, including profile updates, bio links, and platform info pages across all brand accounts.
- Partner closely with Marketing Operations to align social planning with business priorities, campaign workflows, asset production timelines, budget + resource considerations, and cross-functional project management processes to ensure seamless execution and on-time delivery of initiatives
- Stay ahead of platform algorithm and feature updates to keep content formats and strategy optimized.
- Represent the brand on-site at key events (tournaments, product launches, NHL activations) as needed, including some evenings and weekends.
- Foster a collaborative, inclusive team environment.

Qualifications:

- BS or BA in Marketing, Communications, Advertising or related field- or equivalent years of relevant and related experience.
- Minimum 5 years of experience in social media management at the corporate level.
- Background knowledge in social strategy, content development, community management, and performance analytics.
- Strong knowledge of Instagram, TikTok, X, YouTube, Facebook, and emerging social platforms.
- Experience with social scheduling, analytics, and reporting tools (e.g., Sprinklr, Emplifi, Sprout, or similar).
- Strong written and verbal communication skills, including social copywriting and brand voice development.
- Experience in sports, outdoor, or performance-gear brands preferred. Strong understanding of hockey culture preferred.
- Experience with Adobe Creative Suite (Photoshop, Premiere) or comparable editing tools (e.g., CapCut) preferred.
- Demonstrated ability to manage cross-functional stakeholders and collaborate with creative teams.
- Excellent interpersonal skills and ability to effectively communicate at all levels of the organization.
- Ability to work in a fast-paced, dynamic environment.
- Adjusts quickly to changing priorities, trends, and business needs.
- Flexibility to work weekends, holidays, early mornings, and evenings as business needs require.
- Travel as needed and/or required by essential job function.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s Annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.

## About Bauer Hockey/ Cascade Maverik Lacrosse

## Company Overview
- **One-liner**: Bauer Hockey and Cascade Maverik Lacrosse are leading manufacturers of high-performance ice hockey and lacrosse equipment, enriching life experiences through sports.
- **Entity Type**: Private (owned by Peak Achievement Athletics Inc., with controlling shareholders Sagard Holdings and Fairfax Financial)
- **Headquarters**: Exeter, New Hampshire, USA (Bauer Hockey); Liverpool, New York, USA (Cascade Maverik Lacrosse)
- **Founded**: Bauer Hockey: 1927; Cascade: 1986; Maverik: 2005
- **Founders**: Bauer Hockey: Not publicly available; Cascade: Not publicly available; Maverik: Founded by All-World professional lacrosse players

## Core Business
- **Primary industry/industries**: Sporting goods manufacturing, specifically ice hockey and lacrosse equipment
- **Target customers**: Athletes at all levels (youth, amateur, collegiate, professional) in ice hockey and lacrosse; B2C direct-to-consumer and B2B through retail partners
- **Mission or purpose statement**: "We enrich life experiences through sports." Their goal is to "always deliver innovative products and unforgettable experiences that bring people together around the greatest sport on two feet."

## Products & Services
- **Bauer Hockey**: Complete line of ice hockey equipment including skates, sticks, helmets, protective gear, goalie equipment, and apparel. Known for innovation in skate technology and protective gear.
- **Cascade Lacrosse**: #1 manufacturer of lacrosse head protection for male and female athletes at all levels. Manufactures high-performance headgear (manufactured in the USA) since 1986.
- **Maverik Lacrosse**: Leading manufacturer of lacrosse heads, shafts, complete sticks, protective gear, and accessories. Founded in 2005.
- **PROSHARP**: Professional skate sharpening services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under Peak Achievement Athletics Inc.)
- **Key Metric**: Total employees: ~46 (Cascade Maverik alone, per LinkedIn); combined entity with Bauer Hockey is significantly larger with global operations
- **Notable Investors/Partners**: Sagard Holdings and Fairfax Financial (TSX:FFH) as controlling shareholders of Peak Achievement Athletics Inc.; sister brands include Easton
- **Growth Signals**: Global presence with offices in Exeter, NH; Liverpool, NY; Indianapolis, IN; Gothenburg and Sundsvall, Sweden; Rosenheim, Germany; Vantaa, Finland; Taichung City, Taiwan; Beijing, China; and multiple Canadian locations (Mississauga, ON; Blainville, QC). LinkedIn follower growth of +22.1% year-over-year for Cascade Maverik.

## Competitive Advantages
- **Brand heritage and trust**: Bauer Hockey has been a dominant brand since 1927; Cascade has been the #1 lacrosse head protection manufacturer since 1986.
- **Vertical integration and manufacturing**: Cascade headgear is manufactured in the USA, providing quality control and supply chain resilience.
- **Innovation focus**: Dedicated product innovation teams focused on engineering next-generation gear with cutting-edge technology.
- **Elite athlete relationships**: Deep connections with professional leagues (NHL, PLL, NLL) and elite athletes who influence product development.
- **Parent company strength**: Backing by Peak Achievement Athletics and controlling shareholders Sagard Holdings and Fairfax Financial provides financial stability.

## Strategic Focus
- **Product innovation**: Continually redefining standards of excellence in hockey and lacrosse equipment.
- **Digital transformation**: Deepening customer loyalty through e-commerce, email, and social media channels.
- **Global expansion**: Operating across North America, Europe, and Asia to reach athletes worldwide.
- **Sustainability and community**: Commitment to serving communities and giving back through donations, volunteering, and company events.

## Why Work Here
- **Purpose-driven culture**: Employees are passionate about sports and enriching lives through athletic experiences.
- **Core values**: "Team" (we over I), "Passion" (love what we do), "Innovation" (redefine excellence), "Commitment" (push forward), "Do Right" (serve communities and value partners).
- **Benefits**: Comprehensive medical, dental, and vision plans; paid parental leave; competitive retirement savings plan; generous PTO policy; employee discount on apparel and equipment.
- **Global opportunities**: Multiple office locations across the US, Canada, Sweden, Germany, Finland, Taiwan, and China.
- **Leadership**: Experienced executive team with backgrounds at Nike, Converse, Procter & Gamble, Four Seasons Hotels, and other major brands.
- **Departments**: Opportunities in Product Innovation, Marketing, Sales & Customer Excellence, Global Operations, Distribution & Manufacturing, Technology, Finance, Human Resources, Legal, Digital, and Brand Management.

## Sources
1. [cascademaverik.com](https://cascademaverik.com/pages/careers)
2. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse)
3. [linkedin.com](https://www.linkedin.com/company/cascademaverik)
4. [cascademaverik.com](https://cascademaverik.com/)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/bauerhockeycascademaveriklacrosse/jobs/5094735007)

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