---
title: 'BDR Manager at Tractian'
canonical: 'https://feeny.ai/job/bdr-manager-tractian-atlanta-tbg0gxg9n9r5'
type: 'job'
last_seen: '2026-09-08'
---

# BDR Manager at Tractian

- **Company:** Tractian
- **Location:** Atlanta, GA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.gem.com/tractian-technologies-inc-/am9icG9zdDrHeRKhwKQSh6NMsJCtueet

## Job description

Sales at TRACTIAN The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

## What you'll do

We are looking for an experienced Account Development Rep (ADR) Manager to lead, coach, and scale our outbound prospecting team. You will be responsible for building a high-performing team of ADRs, refining messaging strategies, optimizing tech stack workflows, and ensuring team targets for Qualified Meetings and Pipeline Generation are consistently hit.

## Responsibilities

- Build, lead, and scale an outbound sales organization, developing ADR’s to deliver consistent performance across new business and account expansion
- Own regional talent strategy, including hiring, performance management, and succession planning, to ensure sustained leadership depth and organizational stability
- Implement repeatable onboarding, enablement, and operating rhythms that reduce ramp time, increase productivity, and support consistent execution across the team
- Drive the strategy to hit monthly and quarterly targets for Sales Qualified Leads and qualified meetings booked.
- Partner with Marketing and Sales Ops to build multi-channel outreach sequences (email, phone, LinkedIn) aligned with target buyer personas
- Work closely with Account Executive (AE) leadership to streamline lead handoffs and improve conversion rates.
- Conduct weekly 1:1s, call audits, and ongoing objection-handling sessions

## Requirements

- 3+ years of experience leading and developing outbound sales teams in a B2B environment.
- A successful track record of selling as a closing Account Executive
- Experience recruiting, onboarding, and training a team of outbound ADRs.
- Experience selling into industrial, manufacturing, maintenance, or reliability-focused organizations, or equivalent exposure to complex technical buying environments.
- Strong operational leadership skills, with deep understanding of enterprise sales methodologies.
- Experience using CRM and sales analytics tools (e.g., HubSpot)
- Strategic, people-focused leader with the ability to scale teams, improve performance, and execute against long-term regional growth objectives.

Bonus Points

- Experience in SaaS or Industrial/IoT sales
- Strong knowledge of cloud-based technologies and the broader SaaS landscape
- Prior MEDDPICC, Command of the Message, or other formalized sales enablement

## Compensation & Benefits

- Competitive Compensation
- Premium Medical, Dental, and Vision Coverage
- Paid Time Off (PTO): 15 Days
- 401(k) Retirement Plan
- Wellhub Membership - Access a wide range of gyms and training programs.
- Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

## About Tractian

## Company Overview
- **One-liner**: Tractian is an industrial operating system company that combines AI-driven hardware, software, and sensor technology to predict machine failures, eliminate production downtime, and boost operational efficiency for factories worldwide.
- **Entity Type**: Private (Series C, $120M raised as of December 2024)
- **Headquarters**: Atlanta, Georgia, United States (with a significant hub and co-origin office in São Paulo, Brazil)
- **Founded**: 2019
- **Founders**: Igor Marinelli (CEO and Founder)

## Core Business
- **Primary industries**: Industrial IoT, Predictive Maintenance, Asset Condition Monitoring, Artificial Intelligence, Manufacturing Software
- **Target customers**: B2B, Enterprise, Industrial operators (manufacturing plants, shop floors, maintenance teams)
- **Mission**: To eliminate production downtime and elevate human potential in factories worldwide — bridging the gap between humans and machines by making maintenance and reliability a streamlined, cost-efficient advantage.

## Products & Services
- **Tractian Asset Condition Monitoring Platform**: An end-to-end software solution that tracks, prioritizes, and acts on machine health data, providing clear priorities, reduced downtime, and higher uptime.
- **Industrial-Grade Sensors**: Hardware devices built for accuracy and high-fidelity data collection on machine vibration, temperature, and other condition metrics.
- **Industrial Copilot (AI)**: A GPT-based, specialized AI assistant that generates specific, actionable insights tailored to industrial environments, avoiding the context and accuracy issues of generic large language models.
- **Assisted Maintenance**: A category pioneered by Tractian, using AI to identify problems on machines and suggest preventive actions, supporting maintenance professionals in real time.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); raised $120M in Series C in December 2024.
- **Key Metric**: Total funding across 7+ rounds includes a $120M Series C (Dec 2024), a BRL 230M Series B (Aug 2023), and earlier seed rounds; annual revenue not publicly available (reported as $5M by a third-party aggregator, but considered a low estimate not confirmed by the company).
- **Notable Investors/Partners**: Investor names not fully listed in public sources, but the Series C round included 4 investors and the Series B had 8 investors; the company has raised from multiple funds across its history.
- **Growth Signals**:
  - Headcount grew 51.4% YoY to 405 employees (with 287 net-new hires)
  - Ranked #24 Fastest-Growing Company in North America
  - 126 active job openings at time of research
  - 110,000+ LinkedIn followers, growing 20.1% yearly
  - Customers' operations generate over 5% of global industrial GDP
  - Clients see 6–12x ROI, with an average of $6,000 saved per monitored machine annually

## Competitive Advantages
- **Only end-to-end platform** in the market that combines hardware sensors, software, and AI to prevent machine failures and protect production.
- **Specialized AI for industry**: Unlike generic LLMs, Tractian’s Industrial Copilot is trained/contextualized for industrial environments, providing precise, accurate, and actionable insights.
- **First-mover category leadership**: Pioneered the "Assisted Maintenance" category and is recognized as a leader in IoT and Asset Management.
- **Deep industry expertise**: Built by and staffed with people who understand shop-floor challenges, ensuring the product is practical and adopted by frontline workers.

## Strategic Focus
- Scaling its position as the **Industrial Copilot** — moving beyond predictive maintenance to a broader AI-driven operational copilot that drives direct ROI.
- Expanding global footprint across North America, South America, and Europe (with existing offices in Atlanta, São Paulo, Germany, and Spain).
- Growing engineering, data, and go-to-market teams to accelerate product development and market penetration.
- Continuing to digitize the largely undigitized industrial sector, enabling AI-driven optimization for manufacturing plants of all sizes.

## Why Work Here
- **Meaningful work**: Directly empower the industrial and frontline workers who keep the global economy moving.
- **High-growth environment**: 51%+ yearly headcount growth and strong external recognition make this a fast-moving, high-visibility place to build a career.
- **Engineering culture**: Hardware developers, data scientists, and software engineers build cutting-edge technology from scratch on complex, hard-to-solve problems.
- **Values ("Blue Caps")**: Customer obsession, transparency, ownership, demanding-and-supportive leadership, and uncompromising quality.
- **Flexibility**: Work types include Remote, Hybrid, and On-site roles, depending on position and location.
- **Compensation & culture**: Employee reviews show a 4.0/5.0 overall rating, with strong marks for compensation (4.5) and career development (4.1).
- **Open technical roles**: Actively hiring for Analytics Engineer, Senior Data Engineer, Senior Frontend Software Engineer, and more.

## Sources
1. [tractian.com/en/about](https://tractian.com/en/about)
2. [tractian.com/en](https://tractian.com/en)
3. [careers.tractian.com](https://careers.tractian.com/)
4. [linkedin.com/company/tractian](https://www.linkedin.com/company/tractian)
5. [careers.tractian.com/jobs](https://careers.tractian.com/jobs)

## Other roles at Tractian

- [Senior Sales Recruiter](https://feeny.ai/job/senior-sales-recruiter-tractian-atlanta-pg80xte34j34) — Atlanta, GA
- [Software Engineer - Data & Analytics](https://feeny.ai/job/software-engineer-data-analytics-tractian-sao-paulo-kq8efyrgtsfs) — São Paulo, Brazil
- [Senior Brand Designer](https://feeny.ai/job/senior-brand-designer-tractian-sao-paulo-6n404v3qeeqr) — São Paulo, Brazil
- [Videomaker](https://feeny.ai/job/videomaker-tractian-sao-paulo-jqr3t8f8wcap) — São Paulo, Brazil
- [Account Executive - Commercial](https://feeny.ai/job/account-executive-commercial-tractian-atlanta-kg91j2cq908z) — Atlanta, GA
- [Design Coordinator](https://feeny.ai/job/design-coordinator-tractian-sao-paulo-kyp1r75vt8h2) — São Paulo, Brazil
- [Software Engineering Internship](https://feeny.ai/job/software-engineering-internship-tractian-atlanta-pk83sj4t88rr) — Atlanta, GA
- [Software Engineer](https://feeny.ai/job/software-engineer-tractian-atlanta-ps2zv899cf79) — Atlanta, GA
- [Product Designer](https://feeny.ai/job/product-designer-tractian-atlanta-kcs5dddfqkas) — Atlanta, GA
- [Product Engineer](https://feeny.ai/job/product-engineer-tractian-atlanta-76e0982j95rz) — Atlanta, GA