---
title: 'Brand Ambassador (NYC Metro Area) at Shef'
canonical: 'https://feeny.ai/job/brand-ambassador-nyc-metro-area-shef-new-york-m5p6s336pehq'
type: 'job'
last_seen: '2026-09-15'
---

# Brand Ambassador (NYC Metro Area) at Shef

- **Company:** Shef
- **Location:** New York, NY
- **Employment:** contract
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.gem.com/shef-com/am9icG9zdDq3Tt17SHpzYWdSYen2UONp

## Job description

## About Shef

At Shef, we're bringing humanity back to mealtime by connecting people with the most talented chefs in their city. We give independent chefs—many of them award-winning, classically trained, or veterans of acclaimed kitchens—a platform to build their own following and a meaningful livelihood doing what they love.

We have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp. We have a ton of exciting work ahead of us and are excited to have you join us!

We're building our very first in-person events program, and we're looking for outgoing, people-loving personalities to help bring it to life at some of the best food events, markets, and festivals in the city.

## What you'll be doing

You'll be the face of Shef at farmers markets, food festivals, and community events around the city — striking up conversations, sharing what makes Shef special, and helping curious people discover their new favorite way to eat. If you love people, love food, and light up a room (or a booth), this is your kind of gig.

- Represent Shef at a fun, high-energy table or booth for a shift (typically 4–8 hours)
- Chat up passersby, answer questions, and get people excited about the brand
- Help interested folks get started right there on the spot
- Bring good energy — you set the tone for how people experience Shef that day
- Quick, easy training before your first event so you feel confident and prepared

Who we're looking for

We care way more about your personality than your resume. You're a great fit if you're:

- Genuinely enjoy talking to strangers — you make people feel comfortable and welcome
- Outgoing and confident — you don't wait for people to come to you, you go say hi
- Adaptable — busy events move fast and you roll with it, reading the room as you go
- Dependable — when you commit to a shift, you show up ready to go

No marketing experience or degree required. This is a great fit for people with a background in retail, hospitality, serving/bartending, brand ambassador work, or anyone who's naturally the friend who talks to everyone at the party — including students with flexible schedules.

## What you get

- Competitive hourly pay plus bonus opportunities for top performers
- Paid training
- Flexible, pick-your-shifts scheduling once you're onboarded
- A fun, social way to spend a weekend — great food, good energy, and a team that has your back

How to apply

Send us a quick note on:

- Your availability (days/times you can typically work)
- Any experience with retail, hospitality, events, or anything people-facing
- What city/neighborhood you're based in

## About Shef

## Company Overview
- **One-liner**: Shef is an online marketplace that connects consumers with local, food safety certified home cooks (shefs) who prepare and deliver homemade meals, enabling cooks to earn a meaningful income while bringing cultural inclusivity to the food system.
- **Entity Type**: Private (Series B, $109.3M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019
- **Founders**: Alvin Salehi (Co-founder, Chairman) and Joey Grassia (CEO)

## Core Business
- **Primary industry**: Food technology / Online marketplace for homemade food
- **Target customers**: B2C – consumers looking for affordable, homemade meals from local cooks
- **Mission or purpose**: “Rebuilding the food system from scratch, redefining who can participate in the food economy, and returning personal connection to the making, eating, and sharing of food.” [shef.com](https://www.shef.com/careers)

## Products & Services
- **Shef Marketplace**: A platform where home cooks (“shefs”) create menus, prepare meals in small batches, and deliver them directly to customers. The service is available in 11 states across the U.S., including major cities like San Francisco, New York, Los Angeles, Chicago, and Houston. [shef.com](https://www.shef.com/careers)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of **$109.3M**; annual revenue of **$2M** (as of latest available data). [linkedin.com](https://linkedin.com/company/ordershef)
- **Notable Investors/Partners**: Series B (March 2023) led by **CRV**, with participation from 4 investors; prior rounds include Y Combinator (W19 batch), seed rounds, and debt financing from 15 investors. [linkedin.com](https://linkedin.com/company/ordershef)
- **Growth Signals**: 
  - Expanded to serve more than 60 million people across 11 states. [shef.com](https://www.shef.com/careers)
  - Headcount grew 18.7% year-over-year (87 employees). [linkedin.com](https://linkedin.com/company/ordershef)
  - Active advocacy for home cooking laws (MEHKO guidance) to unlock new markets.

## Competitive Advantages
- **Regulatory-first moat**: Shef’s operations are deeply intertwined with food safety and home‑kitchen regulations. By navigating city‑by‑city compliance and actively pushing for legalization, the company builds a defensible position that is difficult to replicate. [builtin.com](https://builtin.com/company/shef/faq/workplace-perception)
- **Inclusive community**: 75% of shefs are women and 80% are people of color, representing nearly 100 countries – creating a unique cultural and authentic food offering. [ycombinator.com](https://www.ycombinator.com/companies/shef)
- **Mission-driven brand**: Strong alignment with economic empowerment and cultural inclusivity gives the company a compelling narrative that attracts both customers and talent.

## Strategic Focus
- **Current priorities**: 
  - Continue geographic expansion (currently 11 states) and scale the marketplace.
  - Champion policy changes to expand home cooking laws, making it easier for cooks to participate legally.
  - Invest in product and engineering to improve the platform experience for both shefs and consumers. [ycombinator.com](https://www.ycombinator.com/companies/shef/jobs)
- **Direction for growth**: Build a national, then global, network of home cooks while maintaining food safety and compliance standards.

## Why Work Here
- **Culture highlights**: Mission-driven environment focused on social impact, diversity, and inclusion. Strongly encourages applications from underrepresented groups (BIPOC, women, LGBTQ+). [shef.com](https://www.shef.com/careers)
- **Remote/hybrid policy**: Hybrid model with two hubs in San Francisco and New York. [shef.com](https://www.shef.com/careers)
- **Notable perks and engineering culture**: 
  - Employees report high mission clarity and rapid learning opportunities due to lean team and cross‑functional ownership. [builtin.com](https://builtin.com/company/shef/faq/workplace-perception)
  - Compensation for full‑stack software engineer is ~$144k/year. [linkedin.com](https://linkedin.com/company/ordershef)
  - Employer rating: 3.9/5.0 (30 reviews), with culture rated 4.6/5.0. [linkedin.com](https://linkedin.com/company/ordershef)
  - However, workload can be demanding, processes change frequently, and contractors (shefs) lack traditional benefits – best suited for those comfortable with startup intensity. [builtin.com](https://builtin.com/company/shef/faq/workplace-perception)

## Sources
1. [shef.com/careers](https://www.shef.com/careers)
2. [linkedin.com/company/ordershef](https://linkedin.com/company/ordershef)
3. [ycombinator.com/companies/shef](https://www.ycombinator.com/companies/shef)
4. [builtin.com/company/shef/faq/workplace-perception](https://builtin.com/company/shef/faq/workplace-perception)

## Other roles at Shef

- [Senior Full-Stack Software Engineer](https://feeny.ai/job/senior-full-stack-software-engineer-shef-san-francisco-5e96xysd5re9) — San Francisco, CA
- [Director, Customer Acquisition](https://feeny.ai/job/director-customer-acquisition-shef-new-york-01j3mbaywqcq) — New York, NY
- [Personal Chef](https://feeny.ai/job/personal-chef-shef-san-francisco-jxa7svkez0bq) — San Francisco, CA