--- title: 'Brand and Communications Lead at Bastion' canonical: 'https://feeny.ai/job/brand-and-communications-lead-bastion-united-states-0zzcgcvk8af3' type: 'job' last_seen: '2026-09-04' --- # Brand and Communications Lead at Bastion - **Company:** Bastion - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-04 - **Apply:** https://jobs.ashbyhq.com/bastion/6745c6f2-0b9e-4a18-a721-94b1cc1f136c ## Job description ## ABOUT BASTION Bastion provides the regulated infrastructure businesses need to hold, move, and issue stablecoins. Our platform combines custodial wallets, global payment orchestration, and stablecoin issuance. Customers can use each product independently or connect them into a single end-to-end flow. We operate through our own regulated entities, with compliance and risk controls built directly into the platform. We can also support customers operating under their own licenses with the compliance and financial operations required to run their programs. ## OVERVIEW We are hiring a Brand and Communications Lead to make Bastion known to every institution that should be building with us. Bastion already has the substance: proven product-market fit, marquee enterprise customers, a regulated trust charter, and infrastructure major institutions rely on. What we need now is a market presence that matches the strength of the business. You will own how Bastion is positioned and shows up in the world, from messaging and visual identity to press, executive visibility, industry relationships, and targeted campaigns. Your work should build trust, bring the right customers to Bastion, and shape how the market thinks about the future of financial infrastructure. You will work directly with the CEO on building Bastion’s image, voice, and presence in the market. Fintech or financial services experience is a strong advantage. This market rewards credibility, precision, and a real understanding of how institutions make decisions. This role is ideally based in New York City, with a flexible hybrid setup. ## WORK TO BE DONE INSTEAD OF A LONG LIST OF REQUIREMENTS, HERE IS WHAT SUCCESS SHOULD LOOK LIKE IN YOUR FIRST 60 DAYS. We move quickly. You should be contributing in your first week, showing clear impact within 30 days, and operating independently by day 60. By then, it should be clear to both sides that this is the right fit. FIRST 15 DAYS: LEARN THE BUSINESS AND START SHIPPING - Learn Bastion’s product, customers, regulatory position, and competitive landscape - Understand how buyers find us, what matters in sales conversations, and where our story is weak - Audit our website, content, press, events, and overall market presence - Ship impactful work in your first week BY 30 DAYS: SET THE DIRECTION AND BUILD MOMENTUM - Define the target audiences, messaging, and channels to prioritize - Develop a scalable content and communications production workflow leveraging AI tooling and contractors to operate at high velocity - Improve how Bastion shows up across social media, website, and other prioritized channels - Build an active pipeline of press, events, and speaking opportunities - Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market - Launch the first targeted campaigns for the businesses we want to work with - Start tracking performance of brand & comms work via inbound qualified leads and pipeline influence ## BY 60 DAYS: MARKET SEES BASTION - Own Bastion’s positioning, voice, and external communications calendar - Establish a steady cadence of high-signal company news, content, executive communications, and market commentary - Secure initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it - Have targeted campaigns live and reaching the right businesses and decision-makers - Build a direct feedback loop with the Commercial team so our messaging reflects what moves buyers and we can see where the work is influencing customer conversations and pipeline - Know what is working, what is not, and where to focus next - Operate independently, make good judgment calls, and maintain a high quality bar without slowing down - As a result of your work, we see a fast growing amount of qualified inbound leads and positively influenced qualified leads on the rest of the pipeline ## HARD CHALLENGES YOU WILL TACKLE Building brand awareness from scratch. There’s no existing playbook, press list, or event history to build from. You will be building the function while running it, making decisions with imperfect information, testing quickly, and iterating toward what works. Creating a market presence breakthrough. Incremental progress will not be enough. Bastion needs to go from being known mainly within our existing network to being recognized by the institutions, partners, reporters, and talent that matter. You will need to find the campaigns, moments, and relationships that can make that happen. Earning press in a space that's noisy and focuses on already known household names. Most coverage goes to the biggest companies and the loudest stories. You will need to find genuinely newsworthy angles in Bastion’s work, build real relationships with reporters, and earn attention without relying on existing hype. Buyers of Bastion are diverse. Bastion’s customers include Fortune 500 companies, financial institutions, fintechs, and stablecoin-native payments companies. They do not speak the same language or make decisions the same way. You need to adapt the message to each audience without creating a different company story for each one. Operating as a team of one, with the impact of a team of 5. We expect you to leverage AI tooling and contractors for your work using your best judgement to maintain a high quality bar, in a space that’s very sensitive to AI slop. Your ultimate metric of success is influenced pipeline and inbound qualified leads. Bastion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement. Bastion participates in E-Verify to authorize eligibility of employment in the United States. ## About Bastion ## Company Overview - **One-liner**: Bastion provides regulated, compliance-first stablecoin infrastructure that enables enterprises to issue, custody, move, and convert stablecoins globally without becoming a regulated financial institution themselves. - **Entity Type**: Private (Seed stage; $39.6M total raised) - **Headquarters**: Palo Alto, California, United States - **Founded**: 2023 - **Founders**: Nassim Eddequiouaq (Co-Founder & CEO) ## Core Business - **Primary industry**: Regulated stablecoin infrastructure and digital asset financial services - **Target customers**: Enterprise and institutional clients — financial institutions, global corporations, fintech platforms, neobanks, and multi-entity businesses that need to integrate stablecoins without building their own regulated infrastructure. - **Mission or purpose statement**: "Unlocking the full utility of stablecoins" by removing the regulatory, compliance, and technical barriers that prevent enterprises from using stablecoins for money movement. ## Products & Services - **Stablecoin Issuance and Management**: Full-stack solution to launch a branded, USD-backed stablecoin. Covers issuance technology, banking integrations, compliance programs, reserve management, and reporting. Best suited for financial institutions and global corporations that want to capture reserve economics. - **Custodial Wallet Solutions**: Institutional-grade custodial wallets with Cloud HSM and AWS Nitro Enclave-based key management. Includes a policy engine for custody, orchestration, and settlement. Offered under Bastion’s own MTLs and MSB. - **Global Payments & Commerce (Payment Corridors)**: Fiat-to-stablecoin and stablecoin-to-stablecoin conversions across 60+ countries with multi-currency support. Built-in compliance and sanctions screening on every corridor. Powers retail payments, subscriptions, in-app purchases, remittances, and embedded retail wallets. - **Treasury and Capital Optimization**: Accelerates settlement, reduces idle cash, and enables 24/7 cross-border money movement. Designed for treasury teams, multi-entity enterprises, and businesses with significant cross-border capital flows. - **Single API Platform**: Access all products through one integration with built-in compliance checks, monitoring, screening, and direct connections to banking and liquidity partners. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Total funding of $39.6M across two seed rounds - **Notable Investors/Partners**: Coinbase Ventures (led second seed round), plus at least 12 other investors across both rounds; partnerships with licensed banking and liquidity partners - **Growth Signals**: - Acquired Dibbs Trust Company in February 2025, gaining a New York limited purpose trust company charter from NYDFS - Currently applying to convert that charter into a national trust bank charter - 33 employees as of mid-2026 (+92% year-over-year growth) - Headcount growth of +23 people in the last year - 490 active wallets on platform - 99.9% platform uptime - 6 open job postings across engineering, infrastructure, and brand roles ## Competitive Advantages - **Regulatory moat**: Operates as a regulated trust company under NYDFS (Bastion Platforms Trust Company, LLC) and holds multiple state MTLs — giving enterprises regulated infrastructure without them needing to become banks themselves. - **Compliance-first architecture**: KYC, KYB, AML, sanctions screening, Travel Rule, and transaction monitoring are natively built into the tech stack, not retrofitted after the fact. - **Institutional security**: Leverages Cloud HSMs and AWS Nitro Enclaves for key management, ensuring no single point of compromise. - **Non-compete positioning**: Unlike some infrastructure providers, Bastion does not issue its own competing stablecoin or lock customers into proprietary ecosystems — it operates purely as an infrastructure partner. - **Proven team**: The founding and executive team has directly launched USD-backed stablecoins at global scale, architected institutional custody for tens of billions in digital assets, and built compliance programs at top global financial institutions. ## Strategic Focus - Expanding its national trust bank charter to broaden regulated capabilities across the United States - Scaling global payment corridors (currently covering 60+ countries) with multi-currency and multi-jurisdiction support - Deepening single-API platform to make stablecoin integration seamless for enterprises across issuance, custody, conversion, and settlement - Maintaining a compliance-first product strategy that prioritizes regulatory integrity alongside product velocity ## Why Work Here - **Small, ambitious team**: Bastion describes itself as "a small, ambitious team of engineers and builders who believe the best financial tools have yet to be built" — offering high ownership and impact for early employees. - **Technical depth**: Engineering team works on cutting-edge infrastructure combining regulated finance, cryptography (Cloud HSMs, AWS Nitro Enclaves), smart contract governance, and global payments. - **Global footprint**: Presence across the United States (Palo Alto HQ), New Zealand, Switzerland, and Uganda — suggesting distributed/remote-friendly culture. - **Growth trajectory**: Headcount grew 92% in the last year, and the company is actively hiring across senior engineering, infrastructure, and brand roles — a signal of scaling phase. - **Mission-driven work**: Opportunity to build the regulated backbone of stablecoin infrastructure at a time when stablecoins are becoming a mainstream financial primitive. - **Active job postings**: As of mid-2026, open roles include Senior Software Engineer, Senior Infrastructure Engineer, and Brand and Communications Lead. ## Sources 1. [bastion.com](https://www.bastion.com/) 2. [bastion.com/careers](https://www.bastion.com/careers) 3. [LinkedIn - Bastion](https://www.linkedin.com/company/bastionplatforms) 4. [CB Insights - Bastion](https://www.cbinsights.com/company/bastion-5) 5. [jobs.ashbyhq.com - Bastion](https://jobs.ashbyhq.com/Bastion) ## Other roles at Bastion - [Founding Account Executive](https://feeny.ai/job/founding-account-executive-bastion-new-york-fage6n9rvvhz) — New York, NY - [Payment Operations Associate](https://feeny.ai/job/payment-operations-associate-bastion-united-states-mytkxqxq1t0w) — United States - [Product Manager](https://feeny.ai/job/product-manager-bastion-united-states-ry3vnkx61hgj) — United States - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-bastion-new-york-c0shexvqt30n) — New York, NY - [Talent Network](https://feeny.ai/job/talent-network-bastion-united-states-mfmrhjjdm4zq) — United States