---
title: 'Brand and Content Manager at Bjak'
canonical: 'https://feeny.ai/job/brand-and-content-manager-bjak-hong-kong-tb93t215hg7h'
type: 'job'
last_seen: '2026-11-06'
---

# Brand and Content Manager at Bjak 

- **Company:** [Bjak ](https://feeny.ai/companies/bjak)
- **Location:** Hong Kong
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/bjakcareer/ca6fe2a7-9c72-4aef-92f7-01550a8c6ad4

## Job description

## About ActAI

There are over 5 billion users using basic applications today such as email, notes, tasks and calendar, and they’re not AI-native. Our mission is to build proactive applications for anyone in the world who is not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting. Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, and enable high-quality tasks and collaboration at scale with minimal or little prompting.

## About the Role

We are looking for a Brand & Content Manager to own brand positioning, messaging, content strategy and execution as we bring our AI-native applications to a global audience. You will define how we communicate our products, build a consistent brand voice and lead content creation across all key channels, working closely with PR, product, design and leadership.

## What You'll Be Doing

- Lead content creation end-to-end, from planning and writing to editing and publication
- Own brand positioning, target audience strategy, key messaging and tone of voice
- Develop content for websites, social media, product launches, campaigns and executive communications
- Translate complex AI concepts into clear, compelling messages for everyday consumers
- Work closely with PR on media narratives, announcements and external communications
- Maintain brand consistency across channels and optimise content based on performance

## What You'll Need

- 5+ years of experience in brand, content marketing or communications, preferably in consumer technology
- Proven experience developing brand positioning, messaging and content strategies
- Exceptional writing and editing skills, with a strong portfolio of published work
- Ability to simplify technical concepts into engaging consumer-facing content
- Strong editorial judgement, creativity and hands-on execution skills
- Genuine interest in AI, consumer applications and emerging technology

## Nice to Have

- Experience building or launching consumer technology brands
- Experience at an AI company or high-growth startup
- Experience developing content for global audiences

## About Bjak 

## Company Overview
- **One-liner**: Bjak is Southeast Asia’s leading digital insurance platform, enabling users to compare, purchase, and manage insurance policies and automotive services through a single, AI-powered interface.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: Selangor, Malaysia
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Insurtech / Financial Services (with a growing automotive service vertical)
- **Target customers**: B2C (individuals seeking insurance and car repairs), B2B (partnerships with 16 insurers and workshop networks)
- **Mission**: “To develop technology‑based solutions to improve financial inclusion.”

## Products & Services
- **Insurance Platform (SaaS / Marketplace)**: Compare quotes from 16 insurers, purchase policies, manage claims, and access 24/7 VIP support. Supported by an AI agent.
- **Car Repair & Service (Marketplace)**: Nationwide online workshop booking for repairs, maintenance, tyre balancing, and more. Includes pay‑later options (installments from RM10/month).
- **Roadside Assistance**: 24/7 towing, flat‑tyre/dead‑battery support, and free replacement car.
- **Extended Warranty**: Coverage for major engine, gearbox, and suspension repairs.
- **Digital Tools**: Insurance Calculator, NCD (No Claim Discount) Checker, Roadtax Calculator.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private); the founder has indicated the company is considering an IPO to expand into Europe.
- **Key Metric**: Annual Revenue estimated at $25 M–$50 M (LinkedIn data for FY2025). Funding raised: Seed round (2019, amount undisclosed, from a single investor).
- **Notable Investors/Partners**: Seed investor not named; partners include 16 Malaysian insurers and a nationwide network of workshops.
- **Growth Signals**: 8 M+ users across Southeast Asia; 32.2% YoY headcount growth (100 employees); 356 open positions (up 278.7% YoY); expanding into 9 countries (Indonesia, UK, Singapore, Thailand, Hong Kong, Taiwan, Japan, Spain, and Malaysia).

## Competitive Advantages
- **Largest insurer network in Malaysia**: Single platform aggregating 16 insurance providers.
- **Integrated ecosystem**: Combines insurance, roadside assistance, and car repair – a one‑stop shop for vehicle ownership.
- **AI & automation**: Uses AI agents to simplify policy selection and claims processes.
- **Speed and user experience**: Quote in under 2 minutes, instant claims handling, and 24/7 support.

## Strategic Focus
- **Geographic expansion**: Entering European markets, with an IPO under consideration.
- **AI‑first product development**: Building new applications that tightly integrate AI to enhance user experience and operational efficiency.
- **Diversification**: Deepening automotive services (repair, warranty, roadside) to increase customer lifetime value.
- **Talent scaling**: Aggressively hiring across engineering, product, marketing, and operations to support growth.

## Why Work Here
- **Culture**: “Results first” – outcomes over effort; direct feedback; flat organization with minimal bureaucracy; high ownership and speed.
- **Work Environment**: Remote‑friendly with a “distributed team of experts” and offices in Malaysia, Thailand, Japan, Taiwan, and the UK. Recruiting globally.
- **Engineering Focus**: Lean, autonomous teams that prioritise product excellence and swift delivery.
- **Career Growth**: Rapidly scaling company with 356 open roles (including Lead, Founder’s Office, iOS Engineer, DevOps, ML Engineer) – opportunities for impact and advancement.
- **Note on Employer Rating**: Current Glassdoor-style rating is 2.3/5 (198 reviews) – potential concerns around work‑life balance and compensation. Candidates should verify recent employee sentiment during interviews.

## Sources
1. [bjak.my](https://bjak.my/en) – Official website (product overview, mission)
2. [bjak.my/en/career](https://bjak.my/en/career) – Career page (culture, values)
3. [jobs.ashbyhq.com/bjakcareer](https://jobs.ashbyhq.com/bjakcareer) – Active job listings and team descriptions
4. [linkedin.com/company/bjak](https://my.linkedin.com/company/bjak) – LinkedIn company profile (employees, revenue, headcount growth, news)

## Other roles at Bjak 

- [Head of Business Development](https://feeny.ai/job/head-of-business-development-bjak-singapore-s3a6p2tt6ny4) — Singapore
- [Head of Business Development](https://feeny.ai/job/head-of-business-development-bjak-sydney-6c28zg3jv435) — Sydney, Australia
- [Head of Business Development](https://feeny.ai/job/head-of-business-development-bjak-malaysia-wqjg7f6d7666) — Malaysia
- [VP, Operations](https://feeny.ai/job/vp-operations-bjak-united-states-webhac0q9r7g) — United States
- [VP, Operations](https://feeny.ai/job/vp-operations-bjak-china-eckefhmn5dgt) — China
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-hong-kong-cmsny6jkcprt) — Hong Kong
- [VP, Strategy](https://feeny.ai/job/vp-strategy-bjak-hong-kong-j4n96mt4bm67) — Hong Kong
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-united-kingdom-7sjss9m28g8z) — United Kingdom
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-united-states-hvg4m1vscz5x) — United States
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-bjak-china-85ddgh5nhddf) — China