---
title: 'Brand and Events Marketing Specialist at Advertising Specialty Institute'
canonical: 'https://feeny.ai/job/brand-and-events-marketing-specialist-advertising-specialty-institute-trevose-1wqyssaz2r8g'
type: 'job'
last_seen: '2026-09-09'
---

# Brand and Events Marketing Specialist at Advertising Specialty Institute

- **Company:** Advertising Specialty Institute
- **Location:** Trevose, PA
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/advertisingspecialtyinstitute/jobs/5399827008

## Job description

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.

ASI currently has a hybrid work model. This position requires in-person attendance at our office on Tuesdays and Wednesdays.

ASI is seeking a proactive, detail-oriented marketing professional to join our Brand & Events Marketing team and help bring ASI's brand to life across major industry trade shows and marketing initiatives. This is a specialist role built for someone who exercises independent judgment and resolves issues without close oversight. Reporting to the Vice President, Brand & Events Marketing, this individual will serve as the key marketing project manager for event-related materials and campaign deliverables, partnering closely with Operations, Production, Copy/ Design, and other cross-functional teams to keep projects on track through completion. This role combines execution with process ownership, direct exposure to brand strategy, cross-functional collaboration, and high-visibility event execution, with a clear growth path toward broader marketing responsibility.

The salary range for this position is $56,000 - $65,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.

Responsibilities:

- Own the planning, tracking, and execution of all event-related materials, including signage, collateral, giveaways, booth assets, and other print production deliverables for ASI's major trade shows, exercising judgment to prioritize deliverables under deadline pressure.
- Lead project workflows from job submission through copy, design, review, proofing, and final delivery, identifying efficiencies and process improvement to ensure deadlines and business requirements are met.
- Work with Marketing, Operations, Production, and other cross-functional teams to keep projects on schedule, communicate priorities, and proactively resolve issues.
- Own event materials inventory, oversee shipping and onsite logistics, and direct booth setup and breakdown activities for Marketing at ASI-owned trade shows.
- Monitor event and campaign deliverables, identify and resolve potential risks, and escalate concerns to ensure successful execution.
- Represent ASI at events by leading onsite brand execution, troubleshooting and resolving materials-related issues in real-time, and ensuring a professional attendee experience.
- Contribute to organic social media efforts, including capturing photos and video content and publishing approved content, as needed.
- Own brand consistency across ASI event materials; create, maintain, and improve approved event materials, brand assets, templates, and specifications.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 2-4 years of experience in marketing operations, event marketing, project management, print production, or a related field.
- Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Experience working cross-functionally with internal teams, vendors, or production partners.
- Excellent communication, problem-solving, and attention-to-detail skills.
- Proficiency with Microsoft Office and familiarity with project management tools.
- Basic social media content creation skills, including photo/video capture and Canva or Adobe Express experience, preferred.
- Ability and willingness to travel for approximately 4-6 events annually and support onsite event logistics.

Key Skills & Attributes:

- Highly organized with exceptional attention to detail.
- Strong communicator and relationship builder who collaborates effectively across teams.
- Proactive, resourceful, and solutions-oriented.
- Able to manage competing priorities and adapt in a deadline-driven environment.
- Dependable, accountable, and committed to delivering high-quality work.
- Passionate about creating seamless event experiences and maintaining brand excellence.

ASI offers full-time employees a comprehensive benefits package including:

- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.

Visit our company career web site at www.asicareers.com.

## About Advertising Specialty Institute

## Company Overview
- **One-liner**: Advertising Specialty Institute (ASI) is the largest trade membership organization and technology platform provider for the promotional products industry, connecting suppliers, distributors, and decorators through its ESP+ marketplace.
- **Entity Type**: Private (family-owned since 1962)
- **Headquarters**: Trevose, Pennsylvania, USA
- **Founded**: 1950 (by Joe Segel as the Advertising Specialty Register)
- **Founders**: Joe Segel (founder); acquired and grown by the Cohn family

## Core Business
- **Primary industry**: Promotional Products / Advertising Specialties (Technology, Information, and Internet)
- **Target customers**: B2B – distributors, suppliers, and decorators within the promotional products ecosystem
- **Mission**: "To be the trusted partner of the promotional products industry by fostering its success every step of the way." [asicentral.com/about-asi/](https://asicentral.com/about-asi/)

## Products & Services
- **ESP+ Platform**: A unified SaaS marketplace for sourcing, comparing prices, managing relationships, and transacting across the industry. Features include access to 1.2 million brandable products and 2.5 million monthly distributor searches. [asicentral.com](https://asicentral.com/)
- **Industry Research**: Proprietary market insights, including the annual Ad Impressions Study and the industry’s $27.7 billion size estimate. [asicentral.com](https://asicentral.com/)
- **ASI Show**: Major trade events held in U.S. cities (e.g., Chicago, Las Vegas) for networking, education, and product discovery. [asicentral.com](https://asicentral.com/)
- **Education**: Certification programs, continuous learning resources, and the ASI Summer Internship Program. [asicentral.com/about-asi/](https://asicentral.com/about-asi/)
- **Media**: Publications such as *Counselor* magazine and promotional industry news. [asicentral.com/about-asi/](https://asicentral.com/about-asi/)
- **Marketing Services**: Member benefits including advertising opportunities and promotional campaign support. [asicentral.com](https://asicentral.com/)

## Market Standing
- **Valuation**: Not disclosed (privately held, family-owned)
- **Key Metric**: Annual revenue estimated at $15M (according to LinkedIn data; ASI does not publicly disclose financials) [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
- **Notable Investors/Partners**: No external investors – owned by the Cohn family. Partners include thousands of suppliers and distributors across the industry.
- **Growth Signals**: 
  - The U.S. promotional products industry reached a record $27.7B in 2025, up 4.2% year-over-year.
  - ASI serves 25,000+ members.
  - ESP+ surpassed 1 million products listed.
  - Headcount of ~507 employees (a slight YoY decrease of 0.3%). [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
  - LinkedIn follower growth of 12.9% year-over-year.

## Competitive Advantages
- **Largest Industry Network**: The most extensive database of suppliers and distributors in the promotional products industry.
- **Integrated Platform**: ESP+ consolidates sourcing, pricing, relationship management, and sales tools into one system, reducing reliance on multiple vendors.
- **Trust & Longevity**: Family-owned for over 60 years, with a reputation for stability and deep industry relationships.
- **Member-Focused**: Over 60 years of experience serving the promo industry, with a strong emphasis on member satisfaction and support.

## Strategic Focus
- **Innovation**: Continued development of the ESP+ platform and technology tools (e.g., ESP Websites, mobile access).
- **Sustainability**: Initiatives like “Promo for the Planet” to help members offer eco-friendly products.
- **Education & Networking**: Expanding certification programs and trade show events to drive member success.
- **Data-Driven Decisions**: Using industry research to help members make informed business choices. [asicentral.com/about-asi/](https://asicentral.com/about-asi/)

## Why Work Here
- **Culture & Values**: LinkedIn reviews give a 4.3/5 overall rating, with Culture scored at 4.6 and Work-Life Balance at 4.6. Employees describe a “family-like” atmosphere with a focus on inclusivity, diversity, and community. [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
- **Work Environment**: Roles are primarily in-office at the Trevose, PA headquarters. In-office positions are common (e.g., Account Executive, Staff Accountant). [builtin.com/company/advertising-specialty-institute](https://builtin.com/company/advertising-specialty-institute)
- **Perks and Recognition**: 
  - Named a “Best Employer for Working Parents” regionally.
  - Provides an internship program and invests in employee development.
  - Competitive salaries (e.g., Senior Software Developer ~$140k/year). [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
- **Engineering Culture**: A technology-driven company with a dedicated CTO and robust tech teams; strong emphasis on data and platform development.

## Sources
1. [asicentral.com - About ASI](https://asicentral.com/about-asi/)
2. [asicentral.com - Main site](https://asicentral.com/)
3. [linkedin.com/company/asicentral](https://www.linkedin.com/company/asicentral)
4. [builtin.com/company/advertising-specialty-institute](https://builtin.com/company/advertising-specialty-institute)
5. [glassdoor.com - ASI Overview](https://www.glassdoor.com/Overview/Working-at-ASI-Advertising-Specialty-Institute-EI_IE17952.11,46.htm)

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