---
title: 'Brand Content Producer at Tonal'
canonical: 'https://feeny.ai/job/brand-content-producer-tonal-new-york-0m4deqfhaza6'
type: 'job'
last_seen: '2026-09-11'
---

# Brand Content Producer at Tonal

- **Company:** Tonal
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-03
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/tonal/b600cf90-6a5a-4c95-8a53-7c49841c4aee

## Job description

## Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

## Overview

Tonal is seeking a talented and versatile Brand Content Producer to create compelling visual content across our marketing ecosystem. The ideal candidate is an exceptional photographer, videographer and visual editor who brings a strong creative point of view and can translate brand strategy into visuals that stop people mid-scroll — and hold up just as well in a campaign, email, or retail environment. This role sits at the intersection of production craft and brand storytelling, creating original content that builds equity for Tonal across every channel it lives in.

## What You Will Do

- Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
- Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
- Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
- Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
- Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
- Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
- Stay current with visual trends across fitness, wellness, and lifestyle

## Who You Are

- 5+ years of professional photography and videography experience, ideally for consumer brands
- A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
- Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
- Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
- Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
- Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently
- Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture
- Knowledge of AI creative tools a plus
- Passion for fitness, health, or wellness preferred
- Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

## About Tonal

## Company Overview
- **One-liner**: Tonal develops a smart home gym system that uses digital resistance, electromagnets, and AI to provide personalized strength training.
- **Entity Type**: Private (Venture Capital-backed; Series F completed in 2023; latest debt round in March 2026)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Aly Orady (Founder & Advisor; former CEO and CTO)

## Core Business
- **Primary industry**: Smart fitness equipment / Recreational goods (connected home gym hardware & subscription software)
- **Target customers**: B2C – individuals and households seeking home strength training
- **Mission / purpose statement**: “Help everyone find their inner strength” and “make strength training accessible to all”

## Products & Services
- **Tonal Smart Home Gym**: A wall-mounted unit with digital weight resistance (up to 200+ lbs), touchscreen display, sensors, and AI-powered coaching. Replaces free weights, barbells, and cable machines.
- **Tonal Membership**: $59.95/month (12-month commitment) – includes personalized workout programs, automatic weight adjustment, advanced lifting modes (e.g., Drop Sets), form feedback, progress tracking, and unlimited user profiles per household.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed. Post-money valuation from earlier rounds is unknown; the latest round (Debt – $20M in March 2026) carries no valuation.
- **Key Metric (Private)**: Total funding raised ≈ **$678M** as of March 2026 (includes Series A through Series F and debt).
- **Notable Investors**: L Catterton (operating partner Todd Bartee joined as CEO), Sapphire Ventures, Team Builder Ventures, NextEquity Partners, Skip Capital, Big Loud Capital, and over 55 total investors.
- **Growth Signals**: 
  - New CEO Todd Bartee (Feb 2026) brings scaling expertise from L Catterton portfolio companies.
  - New CFO Hayden Tollas (Sept 2025) from Gap Inc. / Old Navy.
  - Debt financing of $20M in March 2026 indicates continued capital to support operations or growth.
  - Headcount of ~393 employees (as of mid-2026).
  - Active patent filings (e.g., drop set mode, form feedback, reserve estimates).

## Competitive Advantages
- **Digital resistance technology**: Uses electromagnets and real-time algorithms to adjust weight in 1‑lb increments, eliminating physical plates and racks.
- **AI‑driven personalization**: Automatically learns user strength and recommends adjustments; advanced modes (e.g., drop sets) that would require manual intervention in traditional gyms.
- **Compact, all-in-one design**: Fits in a home environment while delivering a full strength-training gym experience.
- **Proprietary IP**: Dozens of active patents covering digital exercise devices, form feedback, and resistance control.

## Strategic Focus
- **Scaling the consumer brand**: New CEO Todd Bartee aims to drive profitable growth and expand market reach, leveraging his DTC and consumer goods experience.
- **Product & content innovation**: Continued investment in software features (form feedback, new lifting modes) and content (workout programs, coaching).
- **Financial discipline**: Bringing in a CFO with retail/omni-channel background suggests focus on unit economics, profitability, and possible retail expansion.

## Why Work Here
- **Mission-driven culture**: “Tight-knit group of builders, thinkers, coaches, creators” dedicated to transforming fitness.
- **Work environment**: Hybrid/office presence in San Francisco HQ, New York Studio, and Toronto office. Bi-weekly catered team lunches, stocked kitchens, and a Tonal loaner program for employees.
- **Benefits**: Competitive salary, top-tier health care, commuter benefits, parental leave, mental health support, retirement savings, flexible time off, and Tonal discounts for employees and their families.
- **Inclusive atmosphere**: Emphasis on diversity and belonging; “welcome talented people with unique perspectives.”
- **Engineering & product focus**: Opportunities across hardware, software, data, and content teams; exposure to cutting-edge AI/ML and IoT.

## Sources
1. [tonal.com](https://tonal.com/pages/about) – Company overview, leadership, mission
2. [tonal.com](https://tonal.com/pages/careers) – Culture, perks, benefits
3. [pitchbook.com](https://pitchbook.com/profiles/company/125615-62) – Funding history, headcount, investor list
4. [tonal.com](https://tonal.com/) – Product details, membership pricing
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/tonal) – Current job openings

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