---
title: 'Brand Design Lead at Daylight'
canonical: 'https://feeny.ai/job/brand-design-lead-daylight-new-york-n26kftmw3qq7'
type: 'job'
last_seen: '2026-09-08'
---

# Brand Design Lead at Daylight

- **Company:** Daylight
- **Location:** New York, NY
- **Posted:** 2025-03-12
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/daylight/jobs/4574418008

## Job description

## About Daylight

Daylight is the decentralized energy company built for the people who power it. We are solving the biggest challenge of our time: the need for abundant, affordable power.

By combining consumer-friendly hardware (solar and batteries), intelligent software, and a novel financial layer (DayFi), we are creating a distributed energy network that is more reliable, affordable, and transparent than the status quo. We are scaling a national brand that impacts how people live, work, and power their lives. If you are ready to build something with tangible, real-world impact, we want to hear from you.

Learn more at [www.godaylight.com](http://www.godaylight.com)

## The Role

Daylight is building a new kind of energy company with real cultural and economic relevance. We are looking for a hands-on Design Lead to help shape how we show up in the world.

This is an opportunity to build a high-visibility national brand that impacts how people power their lives. You will partner closely with the Creative Director to evolve our foundation into something recognizable, memorable, and worthy of the mission.

We are looking for an executor who is ready to take ownership. If you have been honing your craft and are now looking to play a pivotal role in shaping a brand from the inside out, this is your chance to take things to the next level. You will have the autonomy to drive work from concept to execution, building in an early-stage, fast-paced environment to create a system that scales.

- A Builder Across All Altitudes: You welcome projects great and small. You are excited to lead high-visibility national campaigns, but you also take pride in the "nitty-gritty" day-to-day design work that keeps the engine running.
- A Hands-On Leader: You may be a Senior Designer ready to step up, or a Design Director who misses the tools. What matters is that you love the craft, you sweat the details, and you lead through making.
- A Brand Shaper: You don’t just execute tickets; you help define the visual voice. You prefer shaping a brand through tangible work rather than process decks.
- A Strategic Partner: You will collaborate closely with Brand, Product, and Growth Marketing to ensure our visual storytelling is consistent, whether it's on a billboard or inside the app

This role is in-person in our New York City office.

## Responsibilities

- Evolve the Brand: Execute and expand Daylight’s visual identity across marketing, product-adjacent, and storytelling touchpoints.
- Drive Quality & Output: Translate creative direction into high-quality, shippable design work. You will maintain a consistently high bar for craft, taste, and cohesion.
- Design for Impact: Manage the full spectrum of production—from designing large-scale regional campaigns and product launches to maintaining our design systems.
- Bring a Point of View: Bring original perspective rather than defaulting to formulas. Stay current on culture, design trends, and emerging tools (including AI-powered workflows) to keep the brand fresh.
- Direct & Collaborate: Create concepts and storyboards to support larger initiatives. When needed, you will direct external partners—including illustrators, motion designers, and studios—making thoughtful decisions on when to execute personally vs. when to leverage outside talent.

## What we’re looking for

| Must Haves

- Experience: 5-7 years of professional design experience.
- Visual Excellence: Strong fundamentals across typography, layout, color, and composition. You have a proven ability to evolve an existing brand into a cohesive, recognizable system.
- Versatility: Comfort working across brand, marketing, and light product surfaces.
- Storytelling: Strong instincts for visual narrative and judgment.
- Autonomy: The ability to operate independently and move work forward without constant oversight.
- Modern Fluency: Proficiency with modern design tools (Figma, Adobe Creative suite) and workflows, including AI-assisted creation.

| Nice to Haves

- Motion design or animation
- Illustration
- 3D or experimental visual work

## What we offer

- Competitive salary and equity package
- Opportunity to shape a category-defining product from the ground up
- Comprehensive health, dental, and vision insurance
- Wellhub membership
- Monthly wellness stipend

Daylight values diversity and welcomes applications from all qualified candidates. We're building technology that serves everyone, and we believe diverse perspectives make our team and our product stronger.

## About Daylight

## Company Overview
- **One-liner**: Daylight provides a personalized "onchain for you" API that powers recommendation feeds in major crypto wallets, telling users what mints, claims, quests, and other transactions they can perform.
- **Entity Type**: Private (Seed stage; $9M total funding)
- **Headquarters**: New York, New York, United States (169 Madison Avenue, Suite 2726)
- **Founded**: 2022
- **Founders**: Kyle McCollom (CEO) and Morley Zhi (CTO)

## Core Business
- **Primary industry**: Web3 / Crypto Infrastructure; Internet Publishing
- **Target customers**: B2B — crypto wallets (Coinbase Wallet, MetaMask, Zerion, OKX Web3 Wallet, etc.), creator tools (PartyDAO, Highlight, Zora), and other "address-aware" applications.
- **Mission statement**: To drive 5% of all onchain GDP by powering the front doors of the onchain world with personalized discovery.

## Products & Services
- **Daylight API**: A REST API that serves tens of thousands of requests per second, summarizing millions of rows of offchain data and terabytes of onchain data in under 750ms. It provides personalized transaction recommendations (mints, claims, quests, dapps, swaps) to wallet apps, driving 5% of their transacting users. It functions as a "home tab" or "explore tab" for wallets, akin to Netflix or Spotify recommendations but for onchain actions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $9M (as of September 2024)
- **Annual Revenue**: $750,000 (estimated private data)
- **Notable Investors/Partners**: Union Square Ventures (USV, lead in latest round), 1kx (co-lead), Framework Ventures, Chapter One, Eniac, 6th Man Ventures, Seed Club Ventures, OpenSea, Spice Capital, Uncommon Projects, and angels including evgeny.eth (Zerion co-founder), vadim.eth (Zerion co-founder), corbin.eth (early Consensys), idobn.eth (Blockaid co-founder), razniv.eth (Blockaid co-founder), nir.eth (Yup co-founder), and Shreyas Hariharan (Llama co-founder).
- **Growth Signals**: Reaches over 6 million active addresses monthly; powers the home/discover tabs of major wallets (Coinbase Wallet, MetaMask, Zerion, OKX Web3 Wallet); recently raised a $6M seed round led by USV (Sep 2024); hiring staff-level backend engineers to scale from 6M to tens of millions of monthly addresses.

## Competitive Advantages
- **Network effects**: As the most widely integrated recommendation engine for crypto wallets, every new wallet partner increases Daylight's user reach and data, improving recommendation quality.
- **First-mover in "ability feeds"**: Building the infrastructure layer for personalized onchain discovery, a category that is new and sticky.
- **Open, composable value chain**: Crypto's permissionless referral flows allow Daylight to earn protocol rewards (e.g., from Zora mints) and share them with distribution partners without needing contractual agreements, creating a more efficient value chain than web2 equivalents.
- **Deep wallet integrations**: Already embedded in the majority of wallet apps, creating a high switching cost for partners.

## Strategic Focus
- **Scale infrastructure**: Expand from 6M monthly addresses to tens of millions by hiring staff-level backend engineers.
- **Expand recommendation categories**: Move beyond mints, quests, and claims into new transaction types (e.g., swaps, voting, token-gated experiences).
- **Leverage offchain data**: Use offchain data to improve the recommendation algorithm and personalization.
- **Expand to more surfaces**: Power discovery in any "address-aware" application beyond wallets.

## Why Work Here
- **Culture highlights**: Team believes in prioritizing problems that most impact the goal, minimizing distractions, writing good tests, communicating openly and directly, and having everyone (especially engineers) think about product and API design from the customer's perspective.
- **Remote/hybrid policy**: NYC and Remote — offers flexibility.
- **Notable perks or engineering culture**: Small, highly focused team (3 employees currently); you'll work on "meat-and-potatoes" software engineering problems (scaling REST APIs, optimizing PostgreSQL, tracing code paths on AWS); directly impact the core product and mission; backed by top-tier VCs (USV, 1kx) and industry angels; the founders have deep crypto and web2 experience (Stellar, OkCupid).

## Sources
1. [LinkedIn - Daylight](https://www.linkedin.com/company/daylightxyz)
2. [CB Insights - Daylight](https://www.cbinsights.com/company/daylight-1)
3. [Kyle McCollom blog - Daylight Raises $6M](https://www.kylemccollom.com/p/daylight-raises-6m-from-usv-1kx)
4. [Hello We3 - Daylight Profile](https://companies.hello-we3.com/company/daylight)
5. [Union Square Ventures - Daylight](https://blog.usv.com/daylight)

## Other roles at Daylight

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- [Analyst, Energy Storage Optimization & Analytics](https://feeny.ai/job/analyst-energy-storage-optimization-analytics-daylight-new-york-z33kvqsxs405) — New York, NY
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