---
title: 'Brand Designer, Growth at Perplexity'
canonical: 'https://feeny.ai/job/brand-designer-growth-perplexity-san-francisco-75m10qjkqy8a'
type: 'job'
last_seen: '2026-09-06'
---

# Brand Designer, Growth at Perplexity

- **Company:** [Perplexity](https://feeny.ai/companies/perplexity)
- **Location:** San Francisco, CA
- **Compensation:** $150k–$225k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/perplexity/04d73be4-8a69-4e62-9b0d-e9b7968cf860

## Job description

We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers.

This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.

You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.

You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.

## WHAT YOU'LL DO

- Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it
- Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions
- Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset
- Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data
- Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between
- Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand
- Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves
- Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page
- Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand

## WHAT WE'RE LOOKING FOR

- A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results
- Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them
- Excellent visual design skills with a clear sense of brand, typography, layout, and composition
- Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams
- Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions
- Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar
- Fluency in Figma and the Adobe Creative Suite
- An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files
- 5+ years of industry experience

## NICE TO HAVE

- Motion design skills — animated ads, short-form video for social, or After Effects fluency
- Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions
- Experience using AI-assisted design and image-generation workflows to scale creative output
- Copywriting instincts — you can tighten a headline when there's no writer in the room

## About Perplexity

## Company Overview
- **One-liner**: Perplexity builds an AI-powered answer engine that delivers accurate, real-time answers to any question, serving curious minds and professionals who demand precision and speed.
- **Entity Type**: Private (total funding $1.7B across 16 rounds)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski

## Core Business
- **Primary industry**: AI-powered search and knowledge retrieval, Software Development
- **Target customers**: B2C (general users), B2B (enterprise API customers), and power users seeking reliable information
- **Mission**: “AI for people who expect more – more accuracy, more agency, more signal, less noise.”

## Products & Services
- **Perplexity AI (Free Tier)**: Real-time conversational search engine that synthesizes web results with citations, accessible via web and mobile app. *Type*: SaaS
- **Perplexity Pro**: Subscription offering enhanced features such as advanced AI models, multimodal search, and increased usage limits. *Type*: SaaS (subscription)
- **Perplexity API Platform**: Enables developers to integrate Perplexity’s search and reasoning capabilities into their own applications. *Type*: API
- **Perplexity Browser Extension**: Brings AI-powered search directly into the browser for quick answers without leaving the page. *Type*: Browser extension

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources (prior reports indicate ~$9B valuation as of 2024, but not confirmed in this data set)
- **Key Metric**: Total funding $1.7B (16 rounds); annual revenue ~$50M (LinkedIn estimate)
- **Notable Investors/Partners**: Not explicitly listed in provided search results; widely known investors include IVP, NEA, Jeff Bezos, and others (not sourced here)
- **Growth Signals**: Headcount grew 11.3% YoY to 1,152 employees; operates in 54 countries; LinkedIn followers grew 131.8% yearly to >1.6M; active hiring across 48+ open roles including AI Research, Engineering, and Go-to-Market teams

## Competitive Advantages
- **Real-time, cited answers**: Unlike traditional chatbots, Perplexity grounds answers in live web results with transparent sources, building trust and accuracy.
- **Multimodal and agentic capabilities**: Continuously pushes frontier research (e.g., query-aware context compression, agents for knowledge work) that differentiates from generic LLM interfaces.
- **Vertical integration from research to product**: In-house AI research team tackles open problems unique to Perplexity’s scale, enabling fast iteration on novel methods.
- **Strong brand and user base**: Rapid consumer adoption with millions of monthly active users and high engagement.

## Strategic Focus
- **Pushing the frontier of search**: Evolving from retrieval services to code generation, agents, and full autonomy in knowledge work.
- **Expanding enterprise and API revenue**: Growing B2B footprint with API platform and enterprise solutions.
- **Global hiring and office expansion**: Offices in San Francisco, Palo Alto, New York, Austin, Washington D.C., London, Berlin, and Belgrade, with “4 days in office” hybrid model.
- **Investing in AI research**: Dedicated research division (Perplexity Research) exploring reasoning, agents, and systems to redefine how people navigate the internet.

## Why Work Here
- **Culture & Environment**: “Thoughtful support” culture with emphasis on craftsmanship, ownership, entrepreneurship, scholarship, and partnership. Hybrid schedule (4 days in-office) based on location.
- **Perks**: Daily catered meals (breakfast, lunch, dinner in office), office snacks, ride home program, commuter benefits, home office reimbursement, fitness classes, gym memberships.
- **Compensation & Benefits**: Competitive salary and equity packages; retirement plans with company match; flexible PTO; holiday shutdown between Christmas and New Year; 12 weeks paid bonding leave; comprehensive health, dental, and vision insurance.
- **Relocation & Visa Support**: Relocation assistance and visa/green card sponsorship for eligible roles. Partners with immigration firm to support the process.
- **Engineering Excellence**: “Technical assessment for relevant roles”; values hands-on contribution, broad skill sets, and merit-based evaluation. Frequent Tech Talks and exposure to greenfield AI research problems.

## Sources
1. [perplexity.ai/hub/careers](https://www.perplexity.ai/hub/careers)
2. [jobs.ashbyhq.com/perplexity](https://jobs.ashbyhq.com/perplexity)
3. [perplexity.ai](https://www.perplexity.ai/)
4. [linkedin.com/company/perplexity-ai](https://www.linkedin.com/company/perplexity-ai)
5. [research.perplexity.ai](https://research.perplexity.ai/)

## Other roles at Perplexity

- [Member of Technical Staff (Software Engineer, Infrastructure)](https://feeny.ai/job/member-of-technical-staff-software-engineer-infrastructure-perplexity-san-phdw5wsw1ys9) — San Francisco, CA
- [Virtual Events Manager](https://feeny.ai/job/virtual-events-manager-perplexity-san-francisco-9z3wjardvdqq) — San Francisco, CA
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-perplexity-san-francisco-3dfbnq1x8c0j) — San Francisco, CA
- [Product Manager, SMB Growth](https://feeny.ai/job/product-manager-smb-growth-perplexity-san-francisco-kd2qx39ttej6) — San Francisco, CA
- [Product Manager, Mobile Apps](https://feeny.ai/job/product-manager-mobile-apps-perplexity-san-francisco-v9491j337kha) — San Francisco, CA
- [Product Manager, AI Capabilities](https://feeny.ai/job/product-manager-ai-capabilities-perplexity-san-francisco-n1xpbf9crx7x) — San Francisco, CA
- [Product Manager, Growth](https://feeny.ai/job/product-manager-growth-perplexity-san-francisco-bfyfj56nx1hk) — San Francisco, CA
- [Product Manager, Core Experience](https://feeny.ai/job/product-manager-core-experience-perplexity-new-york-mm01d1n10g8h) — New York, NY
- [Motion Designer](https://feeny.ai/job/motion-designer-perplexity-new-york-k6wvzd3d4mam) — New York, NY
- [Lead Product Designer, Enterprise](https://feeny.ai/job/lead-product-designer-enterprise-perplexity-san-francisco-vkmb2b2m4g5k) — San Francisco, CA