---
title: 'Brand & Digital Marketing Manager at Waabi'
canonical: 'https://feeny.ai/job/brand-digital-marketing-manager-waabi-us-5d9cdkjrc4d2'
type: 'job'
last_seen: '2026-10-29'
---

# Brand & Digital Marketing Manager at Waabi

- **Company:** Waabi
- **Location:** US &, Canada
- **Employment:** contract
- **Work type:** hybrid
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.lever.co/waabi/aeabecd5-4ab5-457d-949a-1f7766945cd1

## Job description

Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.

With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai

## About the role…

We’re looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running. This is a hands-on role: you’ll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results. You’ll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end.

You will... Website management Publish new press coverage, blog articles, and research papers to the Waabi website.Coordinate with internal stakeholders to ensure accuracy and timely publishing. Digital management Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns. Monitor HubSpot workflows, form submissions, and lead routing. Flag performance issues or anomalies to the team. Social media Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X. Reformat and adapt content for each platform's native format and audience. Support platform expansion efforts as new channels are introduced. Monitor comments, tags, and media mentions across social platforms. Flag items that require a response or escalation to the appropriate team member. Industry news Compile and distribute a weekly or biweekly industry news roundup to the team. Format the roundup consistently and flag Waabi mentions for prioritization. Prepare one-off Waabi media mentions for the marketing team to share on Slack with the wider team. Email marketing execution Send scheduled email campaigns via HubSpot. Coordinate post-event and nurture emails with relevant stakeholders. Monitor email deliverability and flag any issues. Asset management Organize and maintain the media kit, photo library, and b-roll in shared drives. Keep assets up to date and accessible to the team and external partners. Tracking & Reporting Pull bi-weekly social and digital performance metrics. Compile and share a brief performance summary with the team. Cross-functional support Support product marketing, comms, and events leads on execution tasks as needed. Support one-off facility branding requests, such as signage and swag coordination. Support day-to-day communication with design, video, and swag vendors. Format and schedule social posts for executives. Qualifications: 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment. Hands-on experience managing Google Ads and LinkedIn Ads campaigns. Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution. Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube. Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time. Excellent written communication skills, including experience adapting content for different platforms and audiences. Available for a contract engagement of approximately 6 months to provide parental leave coverage. Open-minded and collaborative team player with the willingness to help others. Passionate about self-driving technologies, solving hard problems, and creating innovative solutions. Bonus/nice to have: Experience in the autonomous vehicle, robotics, or broader deep-tech industry. Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors. Experience supporting executive or leadership social media presence.

The US hourly range for this role is: $43-61/hr USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices.

Perks/Benefits: Waabi provides a competitive benefits package that includes: Daily drinks, snacks and catered meals (when in office) Regularly scheduled team building activities and social events As we grow, this list continues to evolve!

Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!

Waabi is an equal opportunity employer. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees. We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.

## About Waabi

## Company Overview
- **One-liner**: Waabi is pioneering Physical AI for autonomous vehicles, starting with self-driving trucks and expanding into robotaxis, using a breakthrough interpretable AI model and the industry's most realistic neural simulator.
- **Entity Type**: Private (Series C, $1B total funding)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2021
- **Founders**: Raquel Urtasun

## Core Business
- **Primary industries**: Autonomous vehicle technology, truck transportation, logistics, robotaxi services
- **Target customers**: B2B – trucking fleets, logistics providers, and eventually ride-hailing operators; enterprise partnerships with OEMs and transportation companies
- **Mission**: To empower humanity to build a better tomorrow by fundamentally rethinking how autonomous vehicles are developed, deployed, and scaled – safely and efficiently.

## Products & Services
- **Waabi Driver**: An end-to-end, interpretable and verifiable AI system that enables self-driving capabilities for trucks and, soon, robotaxis. The system is designed to be scalable and safe by leveraging a next-generation neural simulator (Waabi World) for validation before deployment on public roads.
- **Waabi World**: The industry’s most realistic neural simulator, used for testing and training the Waabi Driver in millions of scenarios, dramatically reducing the time and resources needed to bring autonomous vehicles to market.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metrics**: Annual Revenue: $11.2M (est., from private data providers); Total Funding: ~$1B across four rounds; Headcount: 271 employees (+51% YoY)
- **Notable Investors/Partners**: Khosla Ventures (lead in Series B & C), Uber, Volvo Group Venture Capital, Radical Ventures, NVentures (NVIDIA’s venture arm)
- **Growth Signals**: 
  - Raised $750M Series C in January 2026 (led by Khosla Ventures)
  - Expanding from autonomous trucks into robotaxi market (hired Ryan Wallace as GM of Robotaxi in Sept 2026)
  - 52 active job postings (+62% YoY job posting growth)
  - Talent influx from Cruise, Aurora, Uber, Waymo, TuSimple, NVIDIA

## Competitive Advantages
- **Interpretable & verifiable AI**: Unlike black-box systems, Waabi’s end-to-end model is designed to be transparent and auditable, increasing trust and regulatory viability.
- **Neural simulator (Waabi World)**: Enables massive-scale virtual testing that accelerates development while maintaining safety – a key moat over rivals that rely on costly real-world miles.
- **Founder-led**: Raquel Urtasun is a world-renowned AI researcher (former Uber ATG chief scientist) with deep expertise in computer vision and autonomous systems.

## Strategic Focus
- **Scale the Waabi Driver** for commercial trucking operations and simultaneously **enter the robotaxi market**.
- **Deepen OEM and strategic partnerships** (e.g., with Volvo and Uber) to integrate technology into production vehicles.
- **Continue aggressive hiring** of AI researchers, software engineers, systems engineers, and policy experts across North America.

## Why Work Here
- **Culture**: Values safety, efficiency, data-driven decision-making, and a "virtuous cycle of innovation." Emphasis on real-world impact and personal growth.
- **Remote/Hybrid**: Offers remote flexibility with 5 offices across North America (Toronto, San Francisco, Dallas, Phoenix, Pittsburgh). Many roles are hybrid or remote.
- **Engineering culture**: Technical stack includes Python, PyTorch, TensorFlow, CUDA, ROS, Linux, Kubernetes, and proprietary simulation tools. 43% of employees are in technical roles, 15% in research.
- **Perks**: Not explicitly listed, but strong employer rating (4.6/5 on third-party reviews) and high compensation (e.g., Staff Software Developer median ~$151K USD, Systems Engineer ~$124K).
- **Growth opportunities**: 51% YoY headcount growth, many leadership hires; career progression from intern to director roles is common.

## Sources
1. [waabi.ai/careers](https://www.waabi.ai/careers)
2. [waabi.ai/company](https://waabi.ai/company)
3. [jobs.lever.co/waabi](https://jobs.lever.co/waabi)
4. [linkedin.com/company/waabi](https://www.linkedin.com/company/waabi)
5. [cbinsights.com/company/waabi](https://www.cbinsights.com/company/waabi)

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