---
title: 'Brand Director (12m FTC) at Bloom & Wild Group'
canonical: 'https://feeny.ai/job/brand-director-12m-ftc-bloom-wild-group-london-83rj4731dd6v'
type: 'job'
last_seen: '2026-09-10'
---

# Brand Director (12m FTC) at Bloom & Wild Group

- **Company:** Bloom & Wild Group
- **Location:** London, United Kingdom
- **Work type:** hybrid
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/bloomon/949483ac-a5b7-4e84-842b-e72518dea081

## Job description

📍 Location: London, Hybrid x2-3 days per week in our Vauxhall office 🗓️ Contract: 12-month FTC, Maternity Cover (ideally Nov '26 – Nov '27) 🎯Focus: Brand Strategy & Management, Team Leadership, UK & DE Growth

## About Brand at Bloom & Wild 🌸

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows. We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us. Our Brand team sits within Marketing, working closely with Creative, Performance Marketing, Range and Customer Insight to shape how Bloom & Wild shows up in the world. Right now we're tackling two different, exciting challenges: shifting UK perception from flower company to full gifting destination, and building brand awareness in Germany as we grow from newcomer to major market player.

## The Role

You'll report to our CMO and lead the Brand function for Bloom & Wild across the UK and Germany. You'll own our brand strategy end-to-end, from positioning and campaign development to budget and team leadership, making sure everything we do ladders back to the business objectives and shows up as a genuine challenger brand.

## Key Responsibilities

- Brand Strategy & Positioning: Own our overarching UK & DE brand strategy, keeping every piece of output aligned to business priorities.

- Campaign Development: Turn consumer, cultural and competitor insight into compelling, insight-led campaigns and seasonal moments.

- Budget & Media Planning: Own the annual brand marketing budget and make the ATL/digital investment calls that drive brand health.

- Team Leadership: Lead and grow a multi-disciplined team across PR, Social, Content, Partnerships and Influencer, connecting their work to real business metrics.

## What We're Looking For

- Brand Leadership: A proven track record as a commercially successful brand lead, ideally across both mature and scaling markets.

- Team Management: Strong experience building and developing high-performing teams.

- Exec Presence: SLT experience and the ability to influence effectively at Exec level.

- Commercial Creativity: A strong creative instinct balanced with a sharp commercial mindset.

- AI Curiosity: Genuine enthusiasm for using AI to enhance how you and your team work.

Don't check every box? Please apply anyway! We hire for potential and diverse perspectives over exhaustive checklists.

## Perks & Benefits

- ✨ Flexibility: Core hours (10–4), hybrid or remote working, plus up to 45 days per year to work abroad.

- 🌴 Time Off: 25 days holiday + birthday + flexible bank holidays + a volunteering day + a day for wedding or moving house + the option to buy more annual leave

- 🌱 Growth & Support: Health cash plan, flexible training framework, workplace nursery scheme, and generous product discounts

## About Bloom & Wild Group

## Company Overview
- **One-liner**: Bloom & Wild Group is Europe’s largest direct-to-consumer flower and gifting company, delivering letterbox flowers, plants, and curated gifts through a family of brands.
- **Entity Type**: Private (Series D – £75 million round in 2021 led by General Catalyst)
- **Headquarters**: London, United Kingdom (Vox Studios, Vauxhall)
- **Founded**: 2013
- **Founders**: Aron (co-founder, surname not provided in sources)

## Core Business
- **Primary industry**: Online retail, flowers & gifting, direct-to-consumer (DTC)
- **Target customers**: B2C – individuals sending gifts to friends and family
- **Mission / purpose**: “To make life a little more thoughtful and beautiful” [bloomandwild.com/about-us](https://www.bloomandwild.com/about-us)

## Products & Services
- **Letterbox Flowers**: Signature flowers designed to fit through a standard letterbox, shipped directly to recipients.
- **Plants & Indoor Greenery**: Potted plants, succulents, and plant care accessories.
- **Curated Gifts**: Cakes, candles, new baby gifts, and other thoughtful add‑on products.
- **Multi‑Brand Platform**: Operates three brands – Bloom & Wild (UK), bloomon (Netherlands), Bergamotte (France) – covering eight European countries.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metrics**:
  - Annual Revenue: ~$140.8M (LinkedIn estimate, 2024) [linkedin.com/company/bloom-&-wild](https://linkedin.com/company/bloom-&-wild)
  - Total Funding: £75 million Series D (2021) + earlier rounds (9 total rounds)
  - Orders Fulfilled: Over 20 million (as of 2021) [bloomandwild.com/careers](https://www.bloomandwild.com/careers)
- **Notable Investors / Partners**:
  - General Catalyst (backers of Airbnb and Deliveroo)
  - Index Ventures (investors in Wise and Glossier)
- **Growth Signals**:
  - Acquired bloomon (Netherlands) and Bergamotte (France) in 2021, becoming Europe’s largest online flower business.
  - Headcount: 209 employees (+4% YoY) [linkedin.com/company/bloom-&-wild](https://linkedin.com/company/bloom-&-wild)
  - Certified B Corporation with a B Impact score of 106.5 (median 50.9) [bcorporation.net](https://www.bcorporation.net/en-us/find-a-b-corp/company/bloom-wild-group)
  - Committed to Net Zero by 2045; 100% recyclable/compostable packaging.

## Competitive Advantages
- **Letterbox innovation**: Pioneered the “letterbox flower” concept, reducing failed deliveries and increasing convenience.
- **Proprietary technology & data**: In‑house tech stack powers e‑commerce, production, and fulfilment across three brands.
- **Strong supply chain**: Responsible sourcing and direct relationships with growers.
- **Multi‑brand, multi‑country**: Offers scale and local relevance across eight European markets.
- **B Corp certification**: Distinguishes the company as a purpose‑driven, sustainable brand.

## Strategic Focus
- **Sustainability**: Moving toward Net Zero by 2045, with carbon budgets for bouquets and CO₂ reduction certification.
- **Range expansion**: Growing into plants, cakes, candles, and other gifts while maintaining core flower business.
- **Customer delight**: Leading the “Thoughtful Marketing Movement” to encourage ethical marketing practices.
- **Talent & culture**: Investing in DEI (via Champions Network, independent audit) and employee growth (Bloom & Learn framework).

## Why Work Here
- **Culture & values**: Emphasises kindness, belonging, and “doing things more thoughtfully”. Independent DEI audit confirmed strong foundations.
- **Flexible working**: Core hours 10am–4pm; hybrid model agreed with manager; some teams in‑office daily, others connect quarterly.
- **Perks**: 25 days holiday + birthday off + option to buy 5 extra days; health cash plan; mental health support; yoga/fitness classes; equity options; enhanced family leave; cycle‑to‑work scheme.
- **Growth**: Transparent Growth Framework, internal training (Bloom & Learn, Bloom & Lead), learning budgets, mentoring, and inspirational speaker series.
- **Locations**: London HQ (Vox Studios), UK Innovation Centre (Nuneaton), Amsterdam, Paris, and other European hubs.
- **Interview process**: Uses AI note‑taking tool to speed up hiring; typically includes an informal chat, hiring manager interview, task, and leadership conversation.

## Sources
1. [bloomandwild.com/careers](https://www.bloomandwild.com/careers)
2. [linkedin.com/company/bloom-&-wild](https://linkedin.com/company/bloom-&-wild)
3. [bcorporation.net](https://www.bcorporation.net/en-us/find-a-b-corp/company/bloom-wild-group)
4. [jobs.lever.co/bloomon](https://jobs.lever.co/bloomon)
5. [bloomandwild.com/about-us](https://www.bloomandwild.com/about-us)

## Other roles at Bloom & Wild Group

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- [Senior Paid Search Manager](https://feeny.ai/job/senior-paid-search-manager-bloom-wild-group-amsterdam-gc27ykw3hvbv) — Amsterdam, Netherlands
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- [Customer Support Senior Associate (Dutch or German Speaking)](https://feeny.ai/job/customer-support-senior-associate-dutch-or-german-speaking-bloom-wild-group-gg55x3k1ekjf) — Amsterdam, Netherlands
- [Packaging & Product Artworker (Remote, 4 days - 6 months FTC)](https://feeny.ai/job/packaging-product-artworker-remote-4-days-6-months-ftc-bloom-wild-group-global-zgv2wmfaq07w) — Global
- [Production Supervisor](https://feeny.ai/job/production-supervisor-bloom-wild-group-amstelveen-z0wts1jw50e0) — Amstelveen, Netherlands
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