--- title: 'Brand Director, REVEAL at Tactacam' canonical: 'https://feeny.ai/job/brand-director-reveal-tactacam-billings-sjj5w893y848' type: 'job' last_seen: '2026-10-20' --- # Brand Director, REVEAL at Tactacam - **Company:** Tactacam - **Location:** Billings, MT - **Posted:** 2026-10-13 - **Last confirmed live:** 2026-10-20 - **Apply:** https://job-boards.greenhouse.io/tactacam/jobs/4449816009 ## Job description Company Overview: At Tactacam, we are a rapidly growing team of tech innovators, trail-blazers, and outdoor enthusiasts working to engineer the outdoors! We are proud to be a market-leading outdoor camera and technology company, but at our core, we are just a group of people obsessed with the great outdoors. We are far more than a technology company; we are a community that values fresh air as much as fresh ideas. As restless adventurers, we know that the best ideas rarely happen behind a desk, which is why we constantly encourage our team to get outside, use our products, and let the natural world inspire their next big breakthrough. We also operate as tech trailblazers who are moving fast. With over 500,000+ active customers worldwide and a constantly expanding product line, we are actively pushing the boundaries of what outdoor technology can do. Because "good enough" isn't in our vocabulary, we intentionally foster an environment of ambitious dreamers where every team member is encouraged to aim higher, dream bigger, and drive innovation forward. We believe that your career should be an adventure too, and our rapid growth offers limitless possibilities for career advancement, personal development, and hands-on impact Job Overview: We're looking for a Brand Director for Reveal: a strategic brand owner who can protect our category leadership while unlocking the next wave of growth. This role is about building brand preference, not just awareness. You will own Reveal's positioning, narrative and go-to-market clarity, ensuring everything we put into the world, from campaigns and product launches to retail storytelling and partnerships, feels unmistakably Reveal. You'll partner deeply with our Creative Director to translate strategy into storytelling, with Product and CX to make sure the brand promise is real, and with Performance, Digital, Retail and Partnerships to make sure the brand drives growth. You'll lead a small, talented brand marketing team and help it grow. This is not a passive stewardship role. It's for someone who wants to shape perception, challenge assumptions about how a category leader should behave, and build a brand that delivers real business impact. Responsibilities: Brand Strategy & Positioning - Own Reveal's brand strategy, positioning and long-term narrative - Clearly articulate who Reveal is for, what problem we solve and why we win - Protect and grow Reveal's leadership in the cellular trail camera category - Reach new customers without diluting what makes Reveal, Reveal - Establish and evolve Reveal's messaging hierarchy and tone of voice Campaign & Go-To-Market Leadership - Lead Reveal's annual and quarterly brand planning - Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community - Own GTM strategy for new product, app and feature launches - Partner with Performance Marketing so brand and demand work together as one growth engine Creative Partnership - Partner closely with the Creative Director to shape creative direction and storytelling - Provide clear, inspiring briefs that translate strategy into world-class creative - Champion authentic storytelling built on real customers and real results - Ensure creative work ladders back to brand strategy and customer truth Cross-Functional Leadership - Act as the internal voice of the customer across Product, CX, Sales and Leadership - Ensure brand promises align with real customer experiences - Support retail, partnership and community storytelling with clear positioning and messaging - Partner with leadership to align the organization around a bold, focused brand vision Measurement & Scale - Own brand health metrics (awareness, consideration, preference) alongside performance outcomes - Use customer insight, market research and competitive analysis to evolve strategy - Lead, mentor and develop brand team members as the organization grows Cross-Functional Leadership - Act as the internal voice of the customer across Product, CX, Sales and Leadership - Ensure brand promises align with real customer experiences - Support retail, partnership and community storytelling with clear positioning and messaging - Partner with leadership to align the organization around a bold, focused brand vision Measurement & Scale - Own brand health metrics (awareness, consideration, preference) alongside performance outcomes - Use customer insight, market research and competitive analysis to evolve strategy - Lead, mentor and develop brand team members as the organization grows Measurement & Scale - Own brand health metrics (awareness, consideration, preference) alongside performance outcomes - Use customer insight, market research and competitive analysis to evolve strategy - Lead, mentor and develop brand team members as the organization grows Requirements: - 5+ years of experience in brand management, marketing strategy or product marketing - Proven track record owning and growing a brand, not just supporting one - Deep understanding of brand positioning, customer insight and messaging frameworks - Experience partnering with creative teams to bring strategy to life - Experience leading and developing a team - Strong cross-functional leadership, with the ability to influence without direct authority - Comfort presenting to executive leadership and defending strategic decisions - Experience in fast-paced, entrepreneurial or high-growth brand environments Preferred Qualification: - You hunt, or you know hunting culture well enough to earn credibility with people who do - Experience in hunting, outdoor, sporting goods or other enthusiast categories - Background in DTC + retail brands, including retail media and in-store storytelling - Experience with subscription, app-driven or hardware-enabled products - Experience with pro, ambassador, conservation or community programs What Sets You Apart - You believe brand is a growth lever, not a "nice to have" - You know how to play offense as the market leader, without getting comfortable on leaning on price - You obsess over clarity: who this is for, why it matters and why it wins - You make customers the hero and let proof do the talking - You balance long-term brand building with short-term business impact - You think in narratives, not just taglines - You're opinionated but collaborative: you push ideas forward without being precious ## Why you want to work here - Comprehensive Health & Wellness: Includes medical, dental, and vision coverage, along with life insurance and disability protection. - Generous Paid Leave: Offers competitive time off and in addition to pregnancy leave,  parental and military leave, and unique "Hunting Holidays" for outdoor activities. - Financial Planning: Supports future retirement goals through a company-managed 401(k) plan. - Outdoor-Centric Culture: Features remote-first flexibility, employee discounts, complimentary camera gear, company-sponsored outdoor trips, and community projects. - Recognition & Values: Honors top performance through monthly "TactaValor Awards" that celebrate company values like innovation, tenacity, and customer focus. Location Limitations: Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD) Equal Opportunity Employer: Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist. ## About Tactacam ## Company Overview - **One-liner**: Tactacam designs and manufactures cellular trail cameras, security cameras, and smart bird feeders for outdoor surveillance and wildlife observation. - **Entity Type**: Private (Privately Held) - **Headquarters**: Decorah, Iowa, United States - **Founded**: 2013 - **Founders**: Tara Peel (Co-Founder & COO) and others (names not fully public) ## Core Business - Primary industry/industries: Outdoor Technology, Consumer Electronics, Cellular Camera Systems - Target customers: B2C (hunters, outdoor enthusiasts, homeowners, bird watchers) and B2B (retail partners, property managers) - Mission or purpose statement: To enrich outdoor experiences by redefining the landscape of cellular camera technology. ## Products & Services For each major offering: - **[REVEAL Cellular Trail Cameras]**: Award-winning, best-selling line of cellular trail cameras for wildlife monitoring and hunting. Includes the flagship REVEAL Ultra model, named "Best Overall" trail camera by Field & Stream (2025). - **[Defend 4G Security Cameras]**: Cellular-based surveillance cameras for property security, rated five stars by customers. Designed for off-grid or remote locations. - **[FeatherSnap Smart Bird Feeders]**: A smart bird feeder line that captures photos and videos of birds, named one of Oprah’s Favorite Things. ## Market Standing - **Valuation**: Not publicly disclosed (private company) - **Key Metric**: Revenue not publicly disclosed; company serves over 1.5 million customers worldwide. - **Notable Investors/Partners**: Not publicly disclosed (private). Key retail partners include major outdoor retailers (e.g., Cabela's). - **Growth Signals**: - Named to the Inc. 5000 list of America's Fastest-Growing Private Companies in 2024 and 2025. - Ranked #25 on Inc.’s list of the Midwest’s Fastest-Growing Private Companies in 2025. - Employee headcount grew 17% YoY to 295 employees. - Named one of Fast Company's Top 100 Workplaces for Innovators (2025). - Co-Founder Tara Peel named to Inc.’s 2025 Female Founders 500 list. ## Competitive Advantages - **Integrated Ecosystem**: End-to-end cellular camera technology combining hardware, app development, and proprietary cellular connectivity, creating a sticky user experience. - **Brand Recognition**: Award-winning REVEAL brand is the best-selling cellular trail camera line, with strong brand loyalty among outdoor enthusiasts. - **First-Mover & Scale**: Early entrant (2013) in the cellular trail camera space, now serving over 1.5 million customers with a growing portfolio of brands. - **Multi-Category Expansion**: Successfully expanded from hunting cameras to security cameras and smart bird feeders, diversifying revenue streams. ## Strategic Focus - **Product Innovation**: Continuing to launch feature-rich products like the REVEAL Ultra cellular trail camera with advanced power accessories. - **Geographic Expansion**: Growing presence in international markets (Costa Rica, Vietnam, UK) and expanding retail distribution. - **Brand Portfolio Growth**: Actively building and acquiring complementary brands (REVEAL, Defend, FeatherSnap) to capture adjacent outdoor tech markets. - **Talent Acquisition**: Aggressively hiring across engineering, product, sales, and operations to support rapid growth (12 active job postings as of mid-2026). ## Why Work Here - **Culture**: Described as "innovation, collaboration, and adventure" with a focus on pushing boundaries in outdoor technology. Employees report a spirit of camaraderie and dedication to exceptional products. - **Remote/Hybrid/Office Policy**: Remote-friendly and flexible. Many roles are listed as remote (e.g., Brand Director, Revenue Operations Manager), while others are based in Billings, MT or Decorah, IA (HQ). Hybrid options likely available. - **Growth Opportunities**: Company explicitly emphasizes "abundant opportunities for upward advancement" and empowering employees to grow personally and professionally. - **Awards & Recognition**: Fast Company's Best Workplaces for Innovators (2025) – a strong signal for engineering and product talent. - **Perks**: Not fully detailed, but the company highlights "cutting-edge technology" work and a dynamic, fast-paced environment. - **Engineering Culture**: Tech stack includes modern tools (GitHub, MySQL, etc.) and roles span embedded engineering, QA, product ownership, and software development. ## Sources 1. [tactacam.com (Careers Page)](https://www.tactacam.com/tactacam-careers) 2. [LinkedIn (Tactacam Company Profile)](https://www.linkedin.com/company/tactacam) 3. [Greenhouse (Tactacam Job Board)](http://job-boards.greenhouse.io/tactacam) 4. [tactacam.com (Homepage)](https://www.tactacam.com/home/) 5. 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