---
title: 'Brand Manager at Tekion'
canonical: 'https://feeny.ai/job/brand-manager-tekion-california-bay-area-21h1vktha8ct'
type: 'job'
last_seen: '2026-09-13'
---

# Brand Manager at Tekion

- **Company:** Tekion
- **Location:** California (Bay Area)
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/tekion/679b901f-9666-4f68-ad9d-d4dfe3cd6350

## Job description

About Tekion: Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe. Job Introduction:

​Tekion is looking for a Brand Manager to own the day-to-day brand operations that shape how the world sees us. You will manage brand initiatives, standards, digital asset management, website content, and customer storytelling—ensuring consistency and impact across every touchpoint as the tools, workflows, and channels that support them continue to evolve. You will balance creative direction with process optimization to strengthen Tekion's market identity and drive customer engagement. This is a high-visibility role at the intersection of brand strategy, content operations, and cross-functional collaboration. ​

## Key Roles and Responsibilities

- ​Collaborates with cross-functional teams and platforms within marketing and across Tekion including product, product marketing, emerging product, value, sales, and design to deliver cohesive brand experiences
- ​Identifies opportunities to apply AI tools and agents to marketing and content workflows, improving speed and efficiency across brand operations ​
- Drives customer story development and maintains existing content assets, ensuring they reflect current product capabilities and brand standards ​
- Executes, and maintains customer-facing content across external communications, digital channels, and go-to-market materials — ensuring messaging reflects current product capabilities and brand standards ​
- Owns the digital asset management ecosystem and sales enablement library, organizing and governing resources across platforms to ensure accuracy, version control, and brand consistency ​
- Conducts market research to understand industry and competitor initiatives and applies insights to optimize brand activities.
- ​Identifies and implements workflow process optimizations that improve production efficiency, review cycles, and cross-team coordination. ​
- Guides creative teams on marketing concepts, content direction, and visual storytelling.
- ​Champions the brand internally, ensuring cross-departmental understanding and alignment with brand standards. ​
- Supports event marketing through content and product messaging guidance, and on-brand asset delivery ​
- Manages the flow of product updates into marketing and brand content, streamlining how new capabilities and releases are distributed across marketing assets Leads the development of annual market trend analysis and competitive positioning content that serves as a foundational marketing resource throughout the year

​

## Basic Qualifications

- ​Hands-on experience using AI tools and building AI agents or workflows to streamline content production, marketing operations, or creative processes
- ​4+ years of experience in marketing, content operations, or related roles — with demonstrated ownership of brand programs from strategy through execution.
- ​Bachelor's degree in Marketing, Communications, Business, or a related field
- ​Proven success managing brand campaigns, content programs, and cross-functional marketing initiatives
- ​Strong creative judgment and experience producing high-impact content and messaging ​
- Excellent communication, organizational, and stakeholder management skills ​
- Ability to follow established project management processes, track deliverables across workstreams, and meet deadlines in a fast-paced environment ​
- Highly organized, adaptable, and collaborative — comfortable navigating shifting priorities, managing multiple stakeholders, incorporating feedback from diverse perspectives, and working cross-functionally with minimal friction
- ​Experience in the automotive or dealership technology industry, preferred but not required ​
- Proficient across core marketing and business tools, including Microsoft Office, Apple/macOS, email platforms (e.g., HubSpot), survey tools (e.g., Microsoft Forms), and collaboration platforms such as SharePoint and Confluence ​
- Excellent written and verbal communication skills with strong attention to detail

​

## Perks & Benefits

- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development​

Current Tekion Employees: Please apply via the Internal Job Board in Ashby Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!

Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.

For more information on our privacy practices, please refer to our Applicant Privacy Notice [here](https://tekion.com/legal/privacy/applicant-and-candidate-privacy-notice).

## About Tekion

## Company Overview
- **One-liner**: Tekion provides an end-to-end, AI-native platform that unifies dealerships, OEMs, and partners for modern automotive retail.
- **Entity Type**: Private (growth stage; $200M growth equity raise in 2024 at a $4B+ valuation)
- **Headquarters**: Pleasanton, California, USA
- **Founded**: 2016
- **Founders**: Jay Vijayan (CEO) and Guru Sankararaman (COO)

## Core Business
- **Primary industries**: Automotive retail technology, cloud-based dealership management, vertical AI.
- **Target customers**: B2B – automotive dealerships (retail groups and independents) and original equipment manufacturers (OEMs).
- **Mission**: To create a connected, convenient, and consistent consumer experience by unifying dealers, OEMs, and partners on a single AI-native platform.

## Products & Services
- **[Automotive Retail Cloud (ARC)](https://www.tekion.com/)**: AI-native operating system for dealerships covering sales, service, parts, accounting, and analytics. SaaS.
- **[Automotive Partner Cloud (APC)](https://www.tekion.com/)**: Next-gen platform for OEMs and partners to integrate and collaborate with the dealer ecosystem. SaaS.
- **[Tekion AI Agents](https://www.tekion.com/)**: Role-aware AI tools including Service Scheduler AI (automates booking), Technician AI (surfaces repairs), and Service Advisor AI (turns notes into customer-facing recommendations). Embedded in the platform.

## Market Standing
- **Valuation**: $4B+ (as of the 2024 growth equity round) [[tekion.com/about-us](https://www.tekion.com/about-us)]
- **Key Metric**: 3,000+ dealerships powered by Tekion; 235M+ annual transactions processed.
- **Notable Investors/Partners**: The specific lead investor for the $200M round is not publicly named in available materials. Key partners include General Motors (OEM), Ken Garff Automotive Group, and a Fortune 500 dealer group (largest in the country). [[tekion.com/about-us](https://www.tekion.com/about-us)]
- **Growth Signals**: Secured $200M in growth equity in 2024; crossed 1,100 ARC dealers in 2024; launched Service AI in 2025; earned recognition from Goldman Sachs Builders & Innovators (2022–2025), Forbes Cloud 100 (2023), and Fast Company Best Workplace for Innovators (2025).

## Competitive Advantages
- **AI-native, unified platform**: Unlike legacy point solutions, Tekion is built on a single data foundation, enabling real-time context across sales, service, accounting, and analytics.
- **Vertical AI specialty**: Purpose-built for automotive with ISO 42001 certification (responsible AI) and trained on dealership/OEM data.
- **High adoption & trust**: Customer approval rate for AI recommendations is 95%, and dealers report additional revenue generated from AI in 2025.
- **OEM certifications**: Certified with all major OEMs.

## Strategic Focus
- Expanding agentic AI capabilities (Service AI launched 2025) to further automate dealership workflows.
- Deepening enterprise partnerships with large dealer groups and OEMs globally.
- Continuing to scale the platform to more dealers and markets worldwide.

## Why Work Here
- **Culture**: Recognized as a Great Place To Work® (2026–2027) and Fast Company Best Workplace for Innovators (2025). Values include "One Team," collaboration, and continuous learning. [[tekion.com/careers](https://tekion.com/careers)]
- **Work flexibility**: Primarily in-person culture at Pleasanton HQ, but some fully remote positions exist in US, Canada, and EMEA. India offices (Bangalore, Chennai) are onsite with flex days. Roles are marked as remote/hybrid/onsite in job listings.
- **Perks**: 100% employer-paid medical/dental/vision, unlimited PTO (varies by role), stock options, flexible time off, wellness programs, recognition culture.
- **Growth & learning**: Tek-Learn program with Udemy, Frontend Masters, skill workshops, AMAs, and fireside chats.
- **Engineering culture**: AI-native, startup environment focused on disrupting automotive retail; described as "Silicon Valley Startup Environment" with a global team.

## Sources
1. [tekion.com](https://www.tekion.com/) – Product overview, platform details, metrics
2. [tekion.com/about-us](https://www.tekion.com/about-us) – Company history, leadership, funding, awards, partnerships
3. [tekion.com/careers](https://tekion.com/careers) – Culture, benefits, work policy, values
4. [linkedin.com/company/tekion](https://www.linkedin.com/company/tekion) – Entity summary and recent updates
5. [tekion.com/job-openings](https://tekion.com/job-openings) – Current job listings (via careers page)

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