---
title: 'Brand Manager at Trendyol'
canonical: 'https://feeny.ai/job/brand-manager-trendyol-bucharest-4tat83r45bb9'
type: 'job'
last_seen: '2026-09-10'
---

# Brand Manager at Trendyol

- **Company:** Trendyol
- **Location:** Bucharest, Romania
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/trendyol/7c002b7e-7977-4622-a666-9d0d6405303f

## Job description

## About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

We are seeking a strategic and highly experienced Marketing Communications Manager to lead our brand, content, and communication efforts across the CEE region. In this role, you will define the brand strategy and orchestrate the execution of the annual marketing calendar, ensuring a consistent and impactful message across all channels. Acting as a central link between cross-functional teams and external agencies, you will leverage market opportunities and data-driven insights to elevate the customer experience and drive business growth in an international setting.

## Responsibilities

- Responsible for brand marketing, content creation, and communication efforts within the CEE Region.
- Establish a strong communication link between the marketing department and other teams to enhance customer experience.
- Work closely with all relevant marketing teams (media, digital, influencer, CRM, creative) to ensure consistency of the brand message in every channel.
- Help set the style, tone, and language of content by analyzing existing data and watching regional competitors.
- Set the brand strategy and orchestrate the execution of the annual marketing calendar for defined markets and categories.
- Analyze competitors and industry best practices on brand marketing efforts and content creation.
- Work closely with creative, media, and event agencies, as well as other third parties, to develop projects and campaigns.
- Proactively explore and utilize market opportunities for the benefit of the brand.

Expected Qualifications

- Bachelor's or Master’s Degree preferably in Engineering, Management, Economics, or other related departments.
- Minimum 10+ years of experience in either FMCG, retail, e-commerce, or fashion sectors, preferably in an international setting.
- Proven experience in team management and experience in sponsorships or partnerships in the region.
- Data-driven, result-oriented, and an analytical thinker with a high sense of responsibility.
- Strong communication skills and a pursuit of creativity with excellent written and verbal English.
- Ability to multi-task, prioritize tasks, and coordinate different parties of the projects.
- Great initiative taker with the ability to deliver fast, business-focused output of excellent quality.
- No restrictions for travelling.

## What We Offer

- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.

Take the Next Step If this role excites you, apply today, we look forward to taking the next step with you. Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.

## About Trendyol

## Company Overview
- **One-liner**: Trendyol is Turkey's leading e-commerce platform and a top EMEA player, operating a tech-driven ecosystem that connects customers, sellers, payments, and delivery across 35 countries.
- **Entity Type**: Private (decacorn; 70% owned by Alibaba Group)
- **Headquarters**: Istanbul, Turkey (Maslak Campus, Spine Tower)
- **Founded**: 2010
- **Founders**: Demet Mutlu, Evren Üçok, Begüm Tekin

## Core Business
- **Primary industry**: E-commerce / Online marketplace (with integrated logistics, fintech, and technology services)
- **Target customers**: B2C (consumers) and B2B/B2B2C (sellers, local manufacturers, brands)
- **Mission or purpose**: To provide customers globally with a seamless e-commerce experience, while enabling the digital transformation of hundreds of thousands of sellers and supporting inclusion in the digital economy — including women entrepreneurs.

## Products & Services
- **Trendyol Marketplace**: The core e-commerce platform offering fashion, electronics, home goods, and more to ~40 million customers, with 2.5+ million packages delivered daily.
- **Trendyol Tech**: One of the region's leading R&D hubs, powering AI-driven recommendations, data capabilities, and marketplace infrastructure.
- **Trendyol Express**: A fast-growing in-house delivery network handling first-mile and last-mile logistics.
- **Dolap**: The largest second-hand goods platform in the region, integrated into the Trendyol ecosystem.
- **Trendyol Fintech**: Payments and embedded financial services arm supporting transactions within the ecosystem.
- **Trendyol Go (by Uber Eats)**: On-demand delivery service (noted in alumni talent flows; part of the broader ecosystem).

## Market Standing
- **Valuation/Market Cap**: Decacorn status (valued at over $10B; exact figure not publicly disclosed). Backed by Alibaba Group, General Atlantic, SoftBank Vision Fund, Princeville Capital, and leading sovereign wealth funds.
- **Key Metric**: Annual Revenue: **$2.5B** (reported); Total Funding: **$1.89B** across 5+ rounds, including a $1.5B private equity round in August 2021 led by General Atlantic and SoftBank Vision Fund.
- **Notable Investors/Partners**: Alibaba Group (majority owner, ~70%), General Atlantic, SoftBank Vision Fund, Tiger Global Management, Kleiner Perkins, Princeville Capital.
- **Growth Signals**:
  - Headcount grew **+12.4% YoY** to 5,973 employees; active job postings up **+100% YoY**.
  - International expansion across Gulf and Central & Eastern Europe; now serves **10M+ international customers** (Romania, KSA, UAE, Germany, Netherlands, and more).
  - Workforce distributed across **30 countries**.
  - Ecosystem expansion into fintech and second-hand marketplace (Dolap).

## Competitive Advantages
- **Alibaba backing**: Strategic ownership provides capital, supply chain expertise, and global best practices.
- **Integrated ecosystem**: Unlike pure-play marketplaces, Trendyol owns its tech R&D, logistics network (Trendyol Express), fintech arm, and second-hand platform — creating strong lock-in across the value chain.
- **Scale and data moat**: 40M customers, 2.5M+ daily packages, and AI-driven systems generate compounding data advantages for personalization and seller tools.
- **Regional dominance**: The leading e-commerce platform in Turkey, a top player across EMEA, with deep local seller/manufacturer relationships.

## Strategic Focus
- **International expansion**: Growing aggressively in the Gulf region (especially Saudi Arabia) and Central & Eastern Europe (Romania and beyond).
- **Fintech growth**: Expanding payments and embedded financial services within the ecosystem.
- **Sustainability**: Executing the Trendyol Sustainable Impact Plan focused on responsible growth, people, and planet.
- **Seller empowerment**: Continuing digital transformation for hundreds of thousands of sellers, including support for women entrepreneurs.

## Why Work Here
- **Culture**: Values include "Customer First," "Stronger as a Team" (#OneDreamOneTeam), "Always Sincere and Humble," "Strive to Be Better Every Day," "Results Matter," and "Trust in Data." The company describes itself as having a startup spirit with open communication and constructive feedback.
- **Work environment**: Hybrid work arrangements (e.g., hybrid roles in Bucharest and Istanbul); flexible work policies; a young, diverse team — average age 32, with 35+ nationalities represented.
- **Growth & development**: Comprehensive onboarding, diverse learning programs, rotation opportunities, and early empowerment/ownership for new hires.
- **Scale with startup energy**: Opportunity to work on tech challenges at massive scale (2.5M+ daily packages, AI systems, logistics tech) while maintaining an agile, dynamic culture.
- **Engineering & technical team**: ~1,600 technical employees (14% of workforce); strong talent pipeline from companies like Hepsiburada, Amazon, Turkcell, and Getir.

## Sources
1. [careers.trendyol.com](https://careers.trendyol.com/)
2. [careers.trendyol.com - Life At Trendyol](https://careers.trendyol.com/life-at-trendyol)
3. [careers.trendyol.com - Culture](https://careers.trendyol.com/culture)
4. [jobs.lever.co/trendyol](https://jobs.lever.co/trendyol)
5. [linkedin.com/company/trendyolgroup](https://linkedin.com/company/trendyolgroup)

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