---
title: 'Brand Marketing Analyst | Betty CA at Betty'
canonical: 'https://feeny.ai/job/brand-marketing-analyst-betty-ca-betty-london-ng2jkbypfhcj'
type: 'job'
last_seen: '2026-10-31'
---

# Brand Marketing Analyst | Betty CA at Betty 

- **Company:** Betty 
- **Location:** London, United Kingdom
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5280040007

## Job description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are Honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

About the role:

Reporting into the VP, Brand Marketing at Betty, the Brand Marketing Analyst will build the framework for measuring ROI on brand spend and serve as the analytical backbone of the brand marketing team, turning data from GA4, Google Search Console, Tableau, and Tracksuit into insights that make Betty's brand efforts sharper and more effective. This is a measurement and insight-generation role, not a dashboard-maintenance role: you'll own the data, but your job is to tell the team what it means and what to do about it

Key Responsibilities:

- Build and maintain a framework for measuring ROI on brand spend, connecting brand investment to downstream awareness, consideration, and business outcomes.
- Pull and synthesize data from GA4, GSC, Tableau, and Tracksuit to build a consistent view of brand health and organic search performance across Ontario and Alberta.
- Track brand awareness, share of search, branded search volume, and campaign lift, flagging trends and anomalies before they show up in a business review.
- Translate GA4 and GSC data into clear, actionable recommendations for the brand marketing team, connecting organic performance shifts to specific campaign or content decisions.
- Build and maintain Tableau reporting that gives brand, social, and partnerships teams a single source of truth on brand and search performance across both Ontario and Alberta.
- Support monthly and quarterly business reviews with data-backed narratives that explain what moved, why it moved, and what to do next.
- Monitor Tracksuit brand health metrics (awareness, consideration, preference) and surface shifts tied to campaign activity or competitive moves.
- Partner with media, social, and partnerships teams to close the loop between insight and action, so recommendations actually change what gets shipped.
- Identify and recommend new tools or methodologies to strengthen how Betty measures brand impact as the team and tool stack grow.

Requirements:

- 2+ years of experience in brand analytics, marketing analytics, or a related field, with hands-on GA4 experience.
- Working knowledge of Google Search Console and comfort pulling and interpreting search data.
- Hands-on experience with Tableau or a comparable BI/visualization tool, building reports other people actually use.
- Proficiency in SQL, with the ability to write and troubleshoot queries independently rather than relying on pre-built reports.
- Strong data storytelling skills: the ability to turn a spreadsheet into a narrative a non-analyst can act on.
- Comfortable working with brand health tracking tools (Tracksuit or similar) and translating tracking data into recommendations.
- Experience with share-of-search or competitive brand tracking analysis.
- A curious, self-starting mindset, comfortable building structure inside a fast-moving, engineering-led organization.
- Strong communication skills and the ability to collaborate with media, social, partnerships, and leadership stakeholders.

Nice to have:

- Prior experience in a regulated industry (iGaming, financial services, pharma), including comfort working alongside compliance and regulatory review as part of the reporting cycle.

What we offer:

- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

## Other roles at Betty 

- [Brand Marketing Analyst | Betty CA](https://feeny.ai/job/brand-marketing-analyst-betty-ca-betty-sofia-tgfyrhpzkrjs) — Sofia, Bulgaria
- [Machine Learning Engineer | Betty CA](https://feeny.ai/job/machine-learning-engineer-betty-ca-betty-sofia-226a9vnnyne6) — Sofia, Bulgaria
- [VIP Team Manager | Betty CA](https://feeny.ai/job/vip-team-manager-betty-ca-betty-sofia-pkd2jwyjm76s) — Sofia, Bulgaria
- [VIP Account Manager | Betty CA](https://feeny.ai/job/vip-account-manager-betty-ca-betty-sofia-fj2p3p8ma3ng) — Sofia, Bulgaria
- [Operations Specialist - Betty Shop](https://feeny.ai/job/operations-specialist-betty-shop-betty-sofia-rysvav20c2vy) — Sofia, Bulgaria
- [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-01bacz5k7vf0) — Sofia, Bulgaria
- [VIP Account Manager  | Betty CA](https://feeny.ai/job/vip-account-manager-betty-ca-betty-calgary-dma5xvm5f0yp) — Calgary, Canada
- [Graphic Designer | Betty CA](https://feeny.ai/job/graphic-designer-betty-ca-betty-sofia-5n82vwsz72r0) — Sofia, Bulgaria
- [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-calgary-mqtaj9y6rwmn) — Calgary, Canada
- [Motion Designer | Betty CA](https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19) — Sofia, Bulgaria