--- title: 'Brand Marketing Associate at HelloFresh' canonical: 'https://feeny.ai/job/brand-marketing-associate-hellofresh-sydney-new-south-wales-nykeqszv2cj3' type: 'job' last_seen: '2026-10-13' --- # Brand Marketing Associate at HelloFresh - **Company:** HelloFresh - **Location:** Sydney New South Wales, Australia - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-10-13 - **Apply:** https://careers.hellofresh.com/global/en/job/8248560?gh_jid=8248560 ## Job description Job Description Reporting to the Associate Director of Brand & Communications (Meal Kits ANZ) based in Chippendale, we’re looking for a hands-on Brand Marketing Associate to join the Meal Kits ANZ team. You’ll work closely with the Brand Management,Product and Growth teams to help execute an exciting consumer GTM, bringing energy, organisation and strong creative instincts to a fast-moving environment. As an enthusiastic, hands-on marketer, you will bring creative energy, strong organization, and a proactive mindset to a fast-moving environment. You’ll be writing copy, delivering creative assets and CRM, managing projects and keeping multiple workstreams moving at once. In this role, you’ll work across a variety of initiatives, crafting copy, delivering creative assets and CRM campaigns, managing projects, and  you’ll work closely with local Brand Managers and the broader brand team. You will… - Support the execution of the consumer GTM, working with Brand Management and Product teams to deliver a series of marketing tactics including partnerships, sponsorships, ATL campaigns and the product marketing calendar. This includes, coordinating marketing inputs across Brand, Partnerships and Growth to support an accurate, cohesive and engaging menu UX, including label and tag creation and asset quality assurance. Ensure all assets are correct and delivered on time, in full and to the required standard. - Develop compelling, on-brand copy for brand marketing activities — from product positioning and communication plans to emails, paid advertising, landing pages and flyers. - Support the delivery of the CRM program, providing copy and content that communicates brand and product messages and campaigns. Work with global channel leads and the studio team to complete asset delivery and inputs on time. CRM experience is highly desirable, particularly hands-on experience building and delivering customer communications through Iterable or a comparable CRM platform. - Support the delivery of the merchandising calendar, coordinating across teams to ensure execution stays on track. - Support our organic social channels - creating content aligned to marketing objectives and jumping on topical moments to drive relevance and impact for our brands. - Write, proof and edit copy and branded collateral across all channels, making suggestions in line with brand guidelines. - Manage the copy request pipeline, keeping the workflow on track and copy delivered on time. - Work closely with brand, growth, culinary, design and product teams to create engaging content aligned to the HelloFresh Group brand strategy, incorporating global content initiatives. - The role will support the development and delivery of creative assets, collaborating closely with local stakeholders, designers and our global teams in Berlin. This includes coordinating Jira workflows and managing high-volume creative requests through to completion, helping the wider team deliver efficiently and consistently. - Support the activation of live events. - Coordinate getting product boxes to influencers for campaign launches. - Source prizes and competition rewards for customers, and organise the delivery of prizes. - Support PR and brand shoot logistics and production as needed. - Provide cover and support across the broader Ready-to-Eat brand portfolio as required. You have/are… - Strong copywriting skills, with the ability to write across multiple channels and formats. - Solid project management skills, you can coordinate across teams, juggle multiple workstreams and keep things on time. - Ability to work with designers on delivering creative. - Keen attention to detail and a can-do attitude. - Experience in brand or digital marketing, ideally in a fast-paced consumer environment. - Comfort working with local and global stakeholders. - Flexibility and the ability to prioritise under pressure. ## What you’ll get in return… - The chance to have a significant impact in a leading global food technology company - Flexible working arrangements - Egoless environment, constant learning with room for personal growth - Free access to Headspace - Internal learning & development - A diverse and vibrant international environment, with offices in 18 countries - Company discount - 70% off HelloFresh & 40% off Youfoodz Start Date: Immediately available - Can wait a notice period Duration: Permanent full time role. You must have the right to work full-time in Australia/New Zealand Location: Chippendale Head Office - hybrid working environment Salary: Competitive salary & employee benefits (( #LI-Hybrid)) ## About HelloFresh ## Company Overview - **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable. - **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange) - **Headquarters**: Berlin, Germany - **Founded**: 2011 - **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson ## Core Business - **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions - **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets. - **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste. ## Products & Services - **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods. - **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods. - **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods. - **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods. - **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods. - **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods. - **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods. ## Market Standing - **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data). - **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025. - **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025. - **Key Metric (Employees)**: +29,000 employees globally. - **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers. - **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands. ## Competitive Advantages - **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization. - **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs. - **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering. - **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets. ## Strategic Focus - **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity. - **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping. - **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency. - **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories. ## Why Work Here - **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation. - **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table." - **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science. - **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day." - **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies. ## Sources 1. [hellofreshgroup.com](https://hellofreshgroup.com/en/) 2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/) 3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh) 4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh) 5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations) ## Other roles at HelloFresh - [Teamlead Growth Optimisation](https://feeny.ai/job/teamlead-growth-optimisation-hellofresh-berlin-9bzm9vpq78f9) — Berlin, Germany - [Head of Photo Production (All genders)](https://feeny.ai/job/head-of-photo-production-all-genders-hellofresh-berlin-rvbhz5j9ngmp) — Berlin, Germany - [Senior Accountant - all genders](https://feeny.ai/job/senior-accountant-all-genders-hellofresh-k-benhavn-0jsehj6r8n2v) — København, Denmark - [Production Lead](https://feeny.ai/job/production-lead-hellofresh-abbotsford-mbrg4ce3p8ps) — Abbotsford, Canada - [Maintenance Technician II](https://feeny.ai/job/maintenance-technician-ii-hellofresh-irving-n994xbgnfjms) — Irving, TX - [Maintenance Technician III](https://feeny.ai/job/maintenance-technician-iii-hellofresh-irving-4sp62hzyj601) — Irving, TX - [[US-DC] Area Manager I, Warehouse](https://feeny.ai/job/us-dc-area-manager-i-warehouse-hellofresh-joliet-905d29wqbpd9) — Joliet, IL - [Senior Service Designer, Food Systems & Fulfillment](https://feeny.ai/job/senior-service-designer-food-systems-fulfillment-hellofresh-warszawa-masovian-49g6yd1wba0k) — Warszawa Masovian Voivodeship, Poland - [Senior Service Designer, Food Systems & Fulfillment (f/m/x)](https://feeny.ai/job/senior-service-designer-food-systems-fulfillment-f-m-x-hellofresh-berlin-95qz6fbcab25) — Berlin, Germany - [[US DC] Area Manager I, Warehouse](https://feeny.ai/job/us-dc-area-manager-i-warehouse-hellofresh-aurora-0yvjk4fcnh9b) — Aurora, IL