---
title: 'Brand Marketing Director at Arketa'
canonical: 'https://feeny.ai/job/brand-marketing-director-arketa-new-york-vn0yhtvw67nv'
type: 'job'
last_seen: '2026-09-09'
---

# Brand Marketing Director at Arketa

- **Company:** Arketa
- **Location:** New York, NY
- **Compensation:** $140k–$170k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/arketa/62aeb78b-81bc-49d9-9dc3-6ddfa9c59c9c

## Job description

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both.

With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.

We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness.

The Role:

Arketa is seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of our brand as we enter our next stage of growth. In this role, you will elevate Arketa’s presence in the market, ensure brand consistency across every touchpoint, and build the programs that shape how prospective customers, partners, and the broader wellness community perceive Arketa.

This leader will own brand identity, integrated campaigns, content strategy, social, partnerships, and top-of-funnel awareness. You will partner closely with Demand Gen, Product Marketing, Sales, and Leadership to craft a differentiated, inspiring narrative and bring it to life through memorable brand experiences.

What You’ll Do:

Brand Strategy & Narrative

- Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
- Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
- Create messaging frameworks that enable consistent storytelling across teams and platforms.

Campaigns & Creative

- Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
- Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
- Ensure creative quality, coherence, and alignment with brand guidelines.

Content & Editorial

- Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
- Build a storytelling engine that positions Arketa as a leader in the business of wellness.
- Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.

Social & Community

- Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
- Partner with the community team on creator spotlights, wellness stories, and UGC alignment.

Partnerships, Collaborations & Events

- Lead brand-driven partnerships with creators, vendors, and wellness organizations.
- Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.

Cross-Functional Leadership

- Collaborate closely with Demand Generation to align brand and performance strategies.
- Work with Product Marketing on category creation, launches, and GTM storytelling.
- Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.

What We’re Looking For:

- 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
- Proven track record building and scaling a brand through high-impact storytelling and campaigns.
- Strong creative instincts with the ability to brief, guide, and evaluate creative work.
- Experience leading brand-level campaigns that drive measurable awareness and affinity.
- Exceptional written and verbal storytelling skills.
- Experience managing agencies, vendors, and internal teams.
- Deep understanding of social, digital, content, and video ecosystems.
- Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
- Thrives in fast-paced, high-growth environments where experimentation is encouraged.

What We Offer:

- Competitive Salary and Stock Options
- Comprehensive Medical, Vision and Dental Insurance
- Unlimited PTO
- Annual Company Offsites
- Wellness Reimbursement
- Catered Lunches/Snacks in NY
- Ownership and Opportunity for Advancement

For this role, the estimated annual base salary range is $140,000–$170,000, depending on experience and qualifications. In addition to base pay, we offer equity. We believe in compensating fairly and transparently, and we’re happy to provide more detail during the interview process.

Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence.

## About Arketa

## Company Overview
- **One-liner**: Arketa provides an all-in-one booking, marketing, and business management platform specifically built for modern fitness and wellness studios.
- **Entity Type**: Private (Series A; $15M round raised June 2025)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Rachel Lea Fishman (CEO) and Josh Archer (CTO)

## Core Business
- **Primary industry**: Wellness and Fitness Services / SaaS for fitness businesses
- **Target customers**: B2B – Individual fitness instructors, single-location studios, and multi-location wellness businesses (SMB segment)
- **Mission or purpose statement**: Build the operating system for modern wellness businesses – products that help studio owners grow community, increase revenue, and deliver world-class client experiences. “Software should do more—be more intelligent, more intuitive, and truly support the people using it.” [arketa.com/careers](https://www.arketa.com/careers)

## Products & Services
- **Booking & Scheduling (SaaS)** – Customizable scheduling widgets, branded checkout, automated class management, and waitlist handling. Clients never leave the studio’s website. [arketa.com](https://www.arketa.com/)
- **Marketing Automations (SaaS)** – High-converting forms, automated email/SMS sequences (e.g., late cancel/no-show workflows), Google reviews and direct booking integration, referral and “Book a Friend” features. [arketa.com](https://www.arketa.com/)
- **Payments (Integrated)** – Credit/debit processing via Stripe, contactless checkout (Apple Pay, Google Pay), automated billing with dispute resolution. [arketa.com](https://www.arketa.com/)
- **Client Management & Communication (SaaS)** – 1-to-1 texting from dashboard, customer profiles, class entry in seconds, and automated workflows for cancellations and unpaid reservations. [arketa.com](https://www.arketa.com/)
- **On-Demand Content (SaaS)** – Video library, courses, and retreat management to add new revenue streams. [arketa.com](https://www.arketa.com/)
- **Branded Website & App (SaaS)** – Full white-label website and mobile app that match the studio’s brand, keeping customers inside the studio’s ecosystem. [arketa.com](https://www.arketa.com/)
- **Reporting & Analytics (SaaS)** – Intuitive reporting dashboard to reveal trends in revenue and memberships, uncover risks, and track key metrics. [arketa.com](https://www.arketa.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding – **$22.7M** (including $125k Y Combinator seed in 2020, $7.6M seed in Dec 2022, and $15M Series A announced June 2025) [linkedin.com](https://www.linkedin.com/company/arketa)
- **Notable Investors/Partners**: **Inspired Capital** (led Series A), **Y Combinator** (seed), and other unnamed investors. Payment partner: Stripe. [linkedin.com](https://www.linkedin.com/company/arketa)
- **Growth Signals**: 
  - **Headcount**: 85 employees (+88.1% year-over-year) [linkedin.com](https://www.linkedin.com/company/arketa)
  - **Trusted by 1,000+ businesses** (as of website claim) [arketa.com](https://www.arketa.com/)
  - **Monthly web traffic**: 267,787 visits (+122.9% monthly growth), global rank #147,939, top country USA at 80% [linkedin.com](https://www.linkedin.com/company/arketa)
  - **LinkedIn followers**: 8,968 (+60.6% yearly) [linkedin.com](https://www.linkedin.com/company/arketa)
  - **CEO nominated** for Athletech News Power Players 2025 as an Executive to Watch. [linkedin.com](https://www.linkedin.com/company/arketa)

## Competitive Advantages
- **Niche expertise**: Built by fitness professionals (“the platform they wish they had”) rather than generic booking software [arketa.com/about-us](https://www.arketa.com/about-us)
- **Smart automations**: Deep workflow automation for late cancels, no-shows, referrals, and marketing – reduces manual tasks for studio owners [arketa.com](https://www.arketa.com/)
- **Superior customer support**: Industry-best response times, live chat available on weekends (busiest studio times), also email and Zoom [arketa.com](https://www.arketa.com/)
- **Full-stack white-label**: Branded website and app keep the customer experience on the studio’s own domain, reducing churn risk vs. generic marketplace platforms like ClassPass [arketa.com](https://www.arketa.com/)
- **Integrated payments and analytics**: All-in-one platform eliminates need for multiple disconnected tools (lower cost, easier management) [arketa.com](https://www.arketa.com/)

## Strategic Focus
- Continued product expansion, especially **on-demand content, retreats, and video library** to help studios diversify revenue streams [arketa.com](https://www.arketa.com/)
- **Scaling go-to-market** internationally – currently operating in 6 countries (UK, Mexico, Canada, Australia, Philippines) [linkedin.com](https://www.linkedin.com/company/arketa)
- **Hiring aggressively** across sales, customer care, marketing, and engineering – 10 active job postings as of mid-2025 [linkedin.com](https://www.linkedin.com/company/arketa)
- **Deepening integrations** with tools like Salesforce, HubSpot, Klaviyo, Intercom, and Mindbody to expand ecosystem [linkedin.com](https://www.linkedin.com/company/arketa)

## Why Work Here
- **Mission-driven**: Focus on underserved fitness/wellness industry – “push wellness forward” [arketa.com/careers](https://www.arketa.com/careers)
- **Remote-first culture**: Team distributed across the US, UK, Mexico, Canada, Australia, and Philippines; remote work is supported [linkedin.com](https://www.linkedin.com/company/arketa)
- **Fast-growing team**: 88% headcount growth YoY; opportunity to have high impact in a Series A company [linkedin.com](https://www.linkedin.com/company/arketa)
- **Engineering & product culture**: Invests in modern tech stack (React, Python, TypeScript, MongoDB, Stripe, Twilio, etc.) and “fast-moving, aligned teams with clear focus and high standards” [arketa.com/careers](https://www.arketa.com/careers)
- **Notable perks**: Free trial for customers but for employees – not explicitly stated, but role variety (from VP Marketing to Lead Instructor) suggests growth paths; roles across time zones [linkedin.com](https://www.linkedin.com/company/arketa)

## Sources
1. [arketa.com](https://www.arketa.com/)
2. [arketa.com/careers](https://www.arketa.com/careers)
3. [arketa.com/about-us](https://www.arketa.com/about-us)
4. [linkedin.com/company/arketa](https://www.linkedin.com/company/arketa)

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