---
title: 'Brand Marketing Executive at Hypebeast'
canonical: 'https://feeny.ai/job/brand-marketing-executive-hypebeast-hong-kong-0ajvs9v97m07'
type: 'job'
last_seen: '2026-10-15'
---

# Brand Marketing Executive at Hypebeast

- **Company:** Hypebeast
- **Location:** Hong Kong
- **Work type:** onsite
- **Posted:** 2026-10-03
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.lever.co/hypebeast/324a111e-a565-439f-9015-db56231c82cc

## Job description

Popbee is a Traditional Chinese-language contemporary-culture media brand for women across Asia. Through news, features, visual storytelling, and live events, Popbee covers fashion, beauty and lifestyle, bringing global and Asian trends closer to everyday life with a distinct regional perspective.

Beyond its editorial, Popbee runs Popbee Circle, our member community, along with a calendar of workshops, events and brand collaborations that bring our readers and brands together. We are looking for a Brand Marketing Executive to shape how Popbee shows up across all of it. It is a small team, so you will take projects from idea to delivery, working closely with the Editorial, Video and Sales teams.

Responsibilities:

- Plan and execute brand campaigns that grow Popbee’s presence and audience across social, newsletter, web and offline touchpoints, working closely with the Editorial and Video teams.
- Run events end to end, from monthly workshops and member events to co-branded activations, covering concept, venue and vendor sourcing, budget, promotion, on-site delivery, attendee check-in and lead capture.
- Develop brand collaboration ideas and proposals that showcase Popbee’s editorial, audience and event capabilities, working alongside the Sales team on pitches and delivery.
- Curate and publish brand and community content with the Editorial team; manage publishing schedules, visual standards and engagement across Instagram, Threads, Rednote and the weekly newsletter.
- Grow and engage Popbee Circle through acquisition campaigns, giveaways and member perks; secure and manage the brand promo codes and exclusive offers that keep membership valuable.
- Keep track of trends across women’s lifestyle, beauty, wellness and sports to bring fresh campaign, content and collaboration ideas to the team.
- Track and report campaign and event performance using GA4, Hex and AI tools; maintain segmented subscriber and event participant lists in the CRM.
- Share member and audience feedback with the IT team to inform improvements to Popbee.com and the Popbee App.

Requirements:

- 2 to 5 years of experience in brand marketing, event marketing or a related role at a brand, agency or media company, ideally in beauty, fashion or lifestyle.
- Track record of running events end to end, from concept and budget to vendors and on-site delivery.
- Fluent in English and Chinese, written and spoken, with a strong sense for editorial and content; Mandarin is a plus. A portfolio or writing samples are welcome.
- Confident presenting ideas to brands and working across Editorial, Video, Sales and IT teams.
- Hands-on experience across Instagram, Threads, Rednote and email newsletters.
- Proficient in Canva or Photoshop, and comfortable using AI tools in day-to-day work.
- Experience with GA4, CRM or email marketing platforms, or with membership and loyalty programmes, is a plus.
- Organised and proactive, able to run several projects at once with minimal supervision.
- Able to work evenings and weekends for events when required.
- Genuine interest in women’s lifestyle, beauty and fashion culture, and in the Popbee community.

If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.

This position is based in Hong Kong. Candidate must be eligible to work in Hong Kong.

Personal data collected is for recruitment purposes only.

## About Hypebeast

## Company Overview
- **One-liner**: Hypebeast is a leading global platform for contemporary culture and lifestyle, operating editorially-driven media, a creative agency, and an e-commerce destination.
- **Entity Type**: Public (Hong Kong Stock Exchange: 0150.HK)
- **Headquarters**: Tsuen Wan, Hong Kong
- **Founded**: 2005
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Digital Media, Fashion, E-commerce, Creative Agency Services
- **Target customers**: B2B (brands seeking creative agency and media partnerships) and B2C (consumers interested in streetwear, sneakers, art, design, music, and lifestyle)
- **Mission or purpose**: To share the most authentic aspect of culture around the globe and drive culture forward.

## Products & Services
- **[Hypemedia](https://hypebeast.com/about)**: Umbrella of online editorial and social media platforms (including Hypebeast, Hypebae, Hypegolf) delivering trendsetting content and connecting creators with audiences.
- **[Hypemaker](https://hypebeast.com/about)**: Global, award-winning full-service creative agency providing insights, creative production, content, and experiences for brands.
- **[HBX](https://hypebeast.com/about)**: Global e-commerce platform and retail destination for menswear, womenswear, and lifestyle goods, shipping to over 80 markets with a physical retail store in Hong Kong.
- **[Hyperoom](https://hypebeast.com/about)**: Platform offering strategic brand building, distribution, and merchandising services for fashion brands seeking global presence.
- **[Hypebeans](https://hypebeast.com/about)**: Coffee shop concept serving high-quality brews in a space designed for community and conversation.

## Market Standing
- **Valuation/Market Cap**: USD $449.9 million (as of October 29, 2024) [linkedin.com](https://linkedin.com/company/hypebeast)
- **Key Metric**: Annual Revenue of USD $666.5 million (latest available) [linkedin.com](https://linkedin.com/company/hypebeast)
- **Notable Investors/Partners**: Not publicly disclosed in available sources; parent company is Iron Spark I Inc. [linkedin.com](https://linkedin.com/company/hypebeast)
- **Growth Signals**: 
  - Expanded into multiple business lines (agency, e-commerce, distribution, coffee).
  - Operates in 6 countries with 11 offices globally.
  - Acquired The Berrics (skateboarding media) in 2018.
  - Headcount of 326 employees (LinkedIn data) with a yearly decline of 3.6%; another source reports 604 total employees (Built In) – conflicting reports [builtin.com](https://builtin.com/company/hypebeast) [linkedin.com](https://linkedin.com/company/hypebeast)

## Competitive Advantages
- **Editorially-driven commerce**: Combines authentic cultural journalism with a curated e-commerce platform, creating a trusted voice that directly drives sales.
- **Multi-division ecosystem**: Media, creative agency, retail, distribution, and coffee – allowing cross-pollination of audiences and services.
- **Global reach**: Strong presence in North America, Asia Pacific, Europe with localized content and partnerships.
- **Long-standing brand authority**: Founded in 2005, Hypebeast is one of the most recognized names in streetwear and contemporary culture.

## Strategic Focus
- **Expanding global footprint**: Opening offices in key markets (US, UK, Japan, Korea, China) and hiring for brand partnerships roles across regions.
- **Deepening commerce and content integration**: Leveraging HBX and Hypemedia to create seamless shopping experiences from editorial.
- **Agency growth**: Hypemaker continues to win brand partnerships, serving as a full-service creative partner.
- **Diversification**: New ventures like Hypebeans coffee shops and Hyperoom distribution services to capture adjacent lifestyle markets.

## Why Work Here
- **Culture**: A hybrid work model (flexible on-site/remote) with offices in Hong Kong, New York, Los Angeles, London, Seoul, Tokyo, and more.
- **Perks**: Employee discounts, generous parental leave, health insurance, generous PTO, and a remote work program [builtin.com](https://builtin.com/company/hypebeast).
- **Engineering & Tech**: Uses PHP and JavaScript; open roles include Software Engineer, Creative Producer, and Brand Director.
- **Talent Community**: Alumni often go to major brands like Nike, Complex NTWRK, Highsnobiety, Vogue, and Condé Nast – indicating a strong network and career mobility [linkedin.com](https://linkedin.com/company/hypebeast).

## Sources
1. [hypebeast.com/about](https://hypebeast.com/about)
2. [jobs.lever.co/hypebeast](https://jobs.lever.co/hypebeast)
3. [builtin.com/company/hypebeast](https://builtin.com/company/hypebeast)
4. [linkedin.com/company/hypebeast](https://linkedin.com/company/hypebeast)
5. [cbinsights.com/company/hypebeast](https://www.cbinsights.com/company/hypebeast)

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- [Personal Shopper](https://feeny.ai/job/personal-shopper-hypebeast-hong-kong-dvamprepq02t) — Hong Kong