---
title: 'Brand Marketing Manager at Coins.ph'
canonical: 'https://feeny.ai/job/brand-marketing-manager-coins-ph-taguig-city-x40v455drqnr'
type: 'job'
last_seen: '2026-10-19'
---

# Brand Marketing Manager at Coins.ph

- **Company:** Coins.ph
- **Location:** Taguig City, Philippines
- **Work type:** hybrid
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/coins/1f2c9f0f-f820-47f1-8263-86e99d135a41

## Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

## What you'll do

- Develop and drive the go-to-market brand strategy for [Coins.ph](http://coins.ph/)’s brand and [products.](http://products.build/)
- [Build](http://products.build/) and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.
- Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
- Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams
- Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
- Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage
- Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships
- Regularly interface with growth, design,  product, and creative to gain buy-in on brand marketing strategies

## What we expect from you

- 3-5+ years of experience in brand marketing
- Track record of spearheading brand launches and marketing campaigns that drove significant business results
- Demonstrated ability to build relationships with key stakeholders and influence at all levels
- Formidable creative narrative and story-telling skills to position [Coins.ph](http://Coins.ph) as a crypto and finance leader in Philippines and Southeast Asia
- ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
- Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact
- Project management, prioritization skills & ability to manage multiple projects at different stages of development
- A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
- Exceptional project & time management skills
- Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker
- Ability to anticipate issues and resolve them based on sound business judgment

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

## About Coins.ph

## Company Overview
- **One-liner**: Coins.ph is the Philippines' most trusted crypto wallet and exchange, providing easy access to Web3, digital assets, and a broad range of financial services for both consumers and businesses.
- **Entity Type**: Private (acquired by Gojek in 2019; last funding round: Series C in 2022)
- **Headquarters**: Manila, Philippines
- **Founded**: 2014
- **Founders**: Not publicly available (founder names are not disclosed in the provided sources)

## Core Business
- **Primary industries**: Financial services, cryptocurrency exchange, digital payments, remittances, blockchain / Web3
- **Target customers**: B2C (Filipino consumers and underbanked/unbanked individuals) and B2B (financial institutions, businesses needing cross-border payments and treasury services)
- **Mission statement**: "To create an open financial system by providing everyone easy access to Web3 and digital assets" (from [coins.ph](https://www.coins.ph/en-ph/careers))

## Products & Services
- **Coins.ph Mobile App**: A cryptocurrency wallet and exchange where users can buy and sell 20+ cryptocurrencies with low minimums (₱5), plus access payments, remittances, and bill payments.
- **Coins Business Platform**: A suite for businesses and financial institutions enabling stable-powered settlements, cross-border money movement, currency conversion, digital asset access, cards, credit, investments, and treasury management — available 24/7/365.
- **Coins Remittance**: International money transfer services leveraging crypto rails to lower costs and speed up settlement.

## Market Standing
- **Valuation**: Not disclosed
- **Annual Revenue**: $33.4 million (per [LinkedIn](https://ph.linkedin.com/company/coins-ph))
- **Total Funding**: $40 million (across multiple rounds, including Series A led by Quona Capital and Series C led by Ribbit Capital)
- **Other Key Metrics**: 16+ million registered users, 7+ million monthly active users, 300+ headcount
- **Notable Investors/Partners**: Quona Capital, Ribbit Capital, Gojek (parent company, acquired Coins.ph in 2019 for $72M)
- **Growth Signals**: +15.7% YoY headcount growth (236 employees as of recent data), active job postings up +165% year-over-year; expanding beyond crypto into full-stack financial services

## Competitive Advantages
- Fully regulated by the **Bangko Sentral ng Pilipinas (BSP)** — one of the first crypto-based companies in Asia to hold both Virtual Currency and Electronic Money Issuer licenses, providing trust and compliance.
- **First-mover & brand trust**: Most established crypto brand in the Philippines since 2014, with 16M+ users.
- **Integrated with Gojek ecosystem**: Access to a larger regional network of services and capital.
- **Broad product range**: Single platform for crypto, payments, remittances, cards, credit, and treasury — reducing fragmentation for users.

## Strategic Focus
- Building the "next generation of global money movement" by merging stable-powered settlements with local payment rails to make transactions faster, cheaper, and available 24/7.
- Expanding into adjacent financial services (cards, credit, investments) and deepening B2B offerings for financial institutions.
- Scaling compliance/AML capabilities to serve a growing user base and support international expansion.

## Why Work Here
- **Culture & Flexibility**: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
- **Benefits**: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
- **Growth**: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
- **Compensation**: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
- **Engineering culture**: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.

## Sources
1. [coins.ph – Careers](https://www.coins.ph/en-ph/careers)
2. [coins.ph – About](https://www.coins.ph/en-ph/about)
3. [LinkedIn – Coins.ph](https://ph.linkedin.com/company/coins-ph)
4. [Lever – Coins.ph Jobs](https://jobs.lever.co/coins)
5. [Built In – Coins.ph](https://builtin.com/company/coinsph)

## Other roles at Coins.ph

- [General Manager, Philippines](https://feeny.ai/job/general-manager-philippines-coins-ph-taguig-city-jr56mjhq7kpm) — Taguig City, Philippines
- [Head of Trading (FX, Market Making & Philippines OTC)](https://feeny.ai/job/head-of-trading-fx-market-making-philippines-otc-coins-ph-hong-kong-0f3bcd4p53wj) — Hong Kong, China
- [IT Security & Systems Compliance Specialist](https://feeny.ai/job/it-security-systems-compliance-specialist-coins-ph-taguig-city-3qmdc411d43p) — Taguig City, Philippines
- [Backend Engineer (Junior to Mid-Level)](https://feeny.ai/job/backend-engineer-junior-to-mid-level-coins-ph-taguig-city-qt55bex4150s) — Taguig City, Philippines
- [Legal Counsel (Corporate Housekeeping and Licensing)](https://feeny.ai/job/legal-counsel-corporate-housekeeping-and-licensing-coins-ph-taguig-city-a274gcn4wcv3) — Taguig City, Philippines
- [Legal Counsel (Financing, Lending and Securitization)](https://feeny.ai/job/legal-counsel-financing-lending-and-securitization-coins-ph-taguig-city-1wjfxnhrewyz) — Taguig City, Philippines
- [Sales Associate (Vismin)](https://feeny.ai/job/sales-associate-vismin-coins-ph-visayas-4j0z23pnx7dj) — Visayas
- [Compliance Analyst](https://feeny.ai/job/compliance-analyst-coins-ph-vila-velha-9yyknwvvt4hh) — Vila Velha, Brazil
- [Lead Product Designer (For Pooling)](https://feeny.ai/job/lead-product-designer-for-pooling-coins-ph-taguig-city-3mb9js19jf51) — Taguig City, Philippines
- [AI Security Engineer (Offensive & Defensive)](https://feeny.ai/job/ai-security-engineer-offensive-defensive-coins-ph-any-bnftj5vsgsrb) — Any