---
title: 'Brand Marketing Manager at Flow'
canonical: 'https://feeny.ai/job/brand-marketing-manager-flow-riyadh-pva6xtdha9dx'
type: 'job'
last_seen: '2026-09-12'
---

# Brand Marketing Manager at Flow

- **Company:** Flow
- **Location:** Riyadh, Saudi Arabia
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/flowlife/05af4735-5527-41d1-a741-775495ef69af

## Job description

## About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness:  prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

## About the Role

We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.

## Key Responsibilities

- Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
- Work closely with the social media team on content calendars, scheduling, and platform strategy.
- Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
- Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
- Work with the Events team to turn influencer events into content - capture and distribute.
- Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
- Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
- Translate large scale marketing campaigns into content opportunities
- Track performance, report on what's working, and feed learnings back to leadership.
- Manage timelines and light budgets for the activities you own.

## What We’re Looking for

- 5–8 years hands-on experience in social media, content, or influencer marketing — ideally for a consumer brand in MENA.
- A portfolio or reel of content you personally created (not just managed) vertical video especially.
- Fluency in the MENA social landscape — how TikTok, Instagram, Snapchat, and YouTube behave differently here.
- Strong instinct for trends and a bias for action.
- Excellent written and verbal communication in Arabic and English.

Additional Nice To have

- Existing relationships with regional creators, agencies, or production talent.
- Experience with paid social, analytics tools, or social listening.
- Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history. Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom. Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.

Why Join Flow?

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.

Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.

Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom

## About Flow

## Company Overview
- **One-liner**: Flow is a vertically integrated residential real estate company that owns, operates, and builds communities designed to connect people with themselves, their neighbors, and nature.
- **Entity Type**: Private (Funding Stage: Series B)
- **Headquarters**: Bay Harbor Islands, Florida (Greater Miami), USA
- **Founded**: 2022
- **Founders**: Adam Neumann

## Core Business
- **Primary Industry**: Residential Real Estate (Owner, Operator, Developer, Technology Innovator)
- **Target Customers**: Residents (renters) and guests (hotel stays) seeking community-oriented, design-forward living spaces; targets professionals, expats, and creatives.
- **Mission or Purpose Statement**: "To create communities designed to connect you with yourself, your neighbors, and the natural world" – guided by a mission of "Oneness."

## Products & Services
- **Flow Residences (Rentals)**: Furnished and unfurnished apartment homes in owned and operated communities across U.S. cities (Nashville, Atlanta, Miami, Fort Lauderdale) and Saudi Arabia (Riyadh). Offerings include studios to three-bedrooms, rooftop pools, co-working spaces, Technogym fitness centers, and community events.
- **Flow Hospitality (Hotel Stays)**: Short-term, elevated hotel-style stays within Flow communities.
- **Flow Riyadh (MENA Region)**: A major focus, with multiple properties open (Flow Olaya, Flow Science Park) and a strategic partnership with Rawajeh Group to co-develop branded residential communities across Saudi Arabia. Flow is one of the largest owners/operators of residential real estate in the country.
- **Flow by Design (Physical Products & Apparel)**: Expresses the brand’s lifestyle ethos, offering curated furniture and apparel under the "Flow" brand.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual Revenue of **USD 4.5 million** | Total Funding: **USD 450 million** (2 rounds)
    - **Venture Round (Aug 2022)**: USD 350M led by **Andreessen Horowitz (a16z)**
    - **Series B (May 2025)**: USD 100M led by **Andreessen Horowitz (a16z)**
- **Notable Investors/Partners**: Andreessen Horowitz (lead in both rounds), Rawajeh Group (strategic partnership in Saudi Arabia)
- **Growth Signals**:
    - **Headcount**: 249 employees (+40.9% YoY)
    - **Geographic Expansion**: Entry into the UAE (Dubai/Abu Dhabi) with a commercial license from the Dubai International Financial Centre (DIFC), first properties expected in 2027.
    - **U.S. Growth**: Opened "Flow Wynwood" in Miami in July 2026 (82,000 sq ft).
    - **Saudi Arabia Dominance**: Rapidly becoming a top residential operator in the kingdom; new property "Flow Science Park" in Riyadh opening Fall 2026.
    - **Active Hiring**: 43 active job postings (+48.3% YoY).

## Competitive Advantages
- **Massive Capital Backing**: With $450M from a16z alone, Flow has the war chest to acquire, develop, and operate at scale.
- **Vertically Integrated Model**: They own, operate, design, and manage the technology for their communities, controlling the entire resident experience from leasing to daily life.
- **Brand & Lifestyle Focus**: The company is building a powerful lifestyle brand around community, design, and wellness—differentiating it from traditional apartment REITs.
- **Founder Credibility & Network**: Adam Neumann’s prior experience building WeWork provides deep expertise in scaling a community-driven real estate business, investor trust, and a global network.
- **First-Mover in MENA Market**: Flow is aggressively building a dominant position in Saudi Arabia (and now UAE), a vast, growing market for high-quality, branded residential living.

## Strategic Focus
- **International Scale-Up**: Massive push into the MENA region (Saudi Arabia and UAE) as a primary growth driver.
- **Vertical Integration**: Deepening ownership of design, construction, technology, and property management to ensure a unified resident experience.
- **Community Building**: Moving beyond just providing a dwelling to creating a "community" with shared spaces, events, and a lifestyle brand (apparel, content).
- **Technology and Operations**: Using technology to enhance property management, leasing, and community engagement.

## Why Work Here
- **High Growth Environment**: The company is growing rapidly (40% headcount growth, new markets opening). This offers significant career acceleration and responsibility.
- **Global & Diverse Work**: Operations span the U.S., Saudi Arabia, UAE, and beyond. Employees work across 21 countries, offering a highly international experience.
- **Mission-Driven Work**: The company’s focus on community, design, and "Oneness" creates a strong cultural identity that appeals to those wanting purpose in their work.
- **Engineering & Design Culture**: A significant portion of the company is in Technical (59 people) and Design (22 people) roles, indicating a strong product and technology focus.
- **Office Policy**: Not explicitly stated as fully remote, but employs people globally. Key offices are in Miami (HQ) and Riyadh.
- **Notable Perks**: Access to Flow communities and a design-forward, wellness-focused work environment.
- **Caution**: Employee reviews are very low (1.7/5.0) on sites like Wellfound, with specific criticism on work-life balance (1.2) and culture (1.9), while compensation (3.4) is rated higher. This suggests a high-pressure, demanding environment typical of a hyper-growth startup.

## Sources
1. [Wellfound (AngelList) - Flow](https://wellfound.com/company/flow-life)
2. [CB Insights - Flow](https://www.cbinsights.com/company/flow-life)
3. [LinkedIn - Flow](https://linkedin.com/company/live-life-in-flow)
4. [Flow Careers Page (Lever)](https://jobs.lever.co/flowlife)
5. [Flow Official Website](https://www.flow.life/)
6. [Flow Mission & Values Page](https://flow.life/en/mission-and-values)

## Other roles at Flow

- [Senior Design & Development Project Manager](https://feeny.ai/job/senior-design-development-project-manager-flow-miami-abez9n0gcbxr) — Miami, FL
- [Real Estate Counsel, Transactions & Development](https://feeny.ai/job/real-estate-counsel-transactions-development-flow-new-york-jkwvsszp0w48) — New York, NY
- [General Manager](https://feeny.ai/job/general-manager-flow-miami-q6hdy7ekzxrr) — Miami, FL
- [Director of Engineering](https://feeny.ai/job/director-of-engineering-flow-miami-z6kvp6nn90nz) — Miami, FL
- [Junior Interior Designer "Tamheer"](https://feeny.ai/job/junior-interior-designer-tamheer-flow-riyadh-0hhxspt7sx3f) — Riyadh, Saudi Arabia
- [Senior Associate, Strategic Finance](https://feeny.ai/job/senior-associate-strategic-finance-flow-bay-harbor-islands-8ym58fkn2kea) — Bay Harbor Islands, FL
- [Real Estate Analyst](https://feeny.ai/job/real-estate-analyst-flow-new-york-pq8ghves1q89) — New York, NY
- [Senior Interior Designer – 3D, Furniture & Product Design](https://feeny.ai/job/senior-interior-designer-3d-furniture-product-design-flow-bay-harbor-islands-x42q04t3yg1c) — Bay Harbor Islands, FL
- [Construction Project Manager](https://feeny.ai/job/construction-project-manager-flow-miami-ed5dqp847dq1) — Miami, FL
- [Facilities Technician Lead](https://feeny.ai/job/facilities-technician-lead-flow-miami-tnw0q67feg3q) — Miami, FL