---
title: 'Brand Marketing Manager, Sports at Fashion Nova'
canonical: 'https://feeny.ai/job/brand-marketing-manager-sports-fashion-nova-beverly-hills-vzr39kjs8zfe'
type: 'job'
last_seen: '2026-11-03'
---

# Brand Marketing Manager, Sports at Fashion Nova

- **Company:** Fashion Nova
- **Location:** Beverly Hills, CA
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-03
- **Apply:** https://job-boards.greenhouse.io/fashionnova/jobs/8332738

## Job description

## About Us

[Fashion Nova](https://www.fashionnova.com/) is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide,[Fashion Nova](https://www.fashionnova.com/) earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.

Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for[Fashion Nova](https://www.fashionnova.com/) in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy.

Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!

The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, Saweetie, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Kourtney Kardashian, and Kylie Jenner.

## Role Overview

Fashion Nova Sport is looking for a bold, strategic, and culturally fluent Brand Marketing Manager to help shape how our high-growth athletic and activewear division shows up in the world. This role is ideal for someone who thrives at the intersection of performance, athleisure, and streetwear, and knows how to bring brand strategy to life through world-class project management and cross-functional coordination.

You’ll lead the execution of integrated brand campaigns, athlete/fitness partnerships, and activewear product moments—ensuring everything is on-brief, on-time, and on-brand. You’re a creative, organized, and detail-oriented marketer who can manage complexity without losing sight of sports culture, fitness storytelling, or executional excellence across every channel—social, digital, influencer, retail, and beyond.

## Key Responsibilities

- Strategic Campaign & Go-To-Market Planning
- Lead 360° campaign planning and rollout for sports seasonal launches, high-performance drops, and athletic collaborations across digital, social, influencer, and paid channels
- Translate division goals into actionable go-to-market plans, athletic messaging frameworks, and channel-specific briefs tailored to the fitness and lifestyle audience
- Own and maintain the master sports brand marketing calendar, ensuring alignment across activewear drops, athlete initiatives, retail, and content planning
- Drive internal alignment and visibility by coordinating cross-functional timelines and marketing touchpoints across sports merchandising, design, and marketing teams
- Cross-Functional Collaboration & Content Alignment
- Partner closely with Creative, Social, Influencer, PR, eComm, and Studio teams to ensure Fashion Nova Sport campaigns are cohesive across all consumer touchpoints
- Align with channel leads to deliver performance-optimized, fit-for-platform content across digital, email, retail, and fitness community placements
- Content & Asset Development
- Brief in creative and content needs for sports campaigns, ensuring all visuals, technical performance callouts, and styling reflect the activewear brand voice and audience insight
- Guide the creation of sports storytelling content, including workout/lifestyle email, SMS, site, seeding kits, and paid performance ads
- Work with internal and external creative partners to bring sports moments to life in ways that surprise and resonate with the modern activewear consumer
- Events, Partnerships & IRL Moments
- Lead planning and execution of fitness activations, workout pop-ups, and sports events to amplify Fashion Nova Sport's presence and build deeper community connection
- Manage and grow strategic partnerships with sports PR agencies, fitness influencers, elite athletes, and athletic collaborators to increase earned reach and buzz
- Ensure on-brand execution at every touchpoint, from athlete seeding and gym collabs to major sporting/pop culture moments and drop events
- Performance Tracking & Optimization
- Own campaign reporting and analysis for sports initiatives, synthesizing learnings and providing strategic recaps for future collection planning
- Monitor key KPIs and fitness consumer engagement trends, partnering with Analytics and Paid teams to drive continued growth and impact for the sports division
- Identify opportunities to test, learn, and optimize across athletic formats, platforms, and sports messaging strategies

## Role Requirements

- 5+ years of experience in brand marketing, ideally within sports, activewear, athleisure, or youth culture-driven consumer brands
- Proven track record leading 360° brand campaigns from concept through execution in the athletic or lifestyle space
- Strong understanding of creative development, sports social strategy, fitness content production, and athlete/influencer marketing
- Experience collaborating across internal athletic/fashion departments and external sports media/agency partners
- Highly organized and detail-oriented with strong project management skills
- Passion for sports culture, fitness trends, storytelling, and creating activewear content that breaks through
- Clear, persuasive communicator with a solution-oriented mindset
- Comfortable in a high-volume, high-velocity sports fashion environment
- Bachelor’s degree in Marketing, Communications, or related field preferred

Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and|or federal laws [NOTICE AT COLLECTION](https://fn-talent-acquistion.s3.us-west-2.amazonaws.com/FN%20NOTICE%20AT%20COLLECTION.pdf)

## About Fashion Nova

## Company Overview
- **One-liner**: Fashion Nova is a global fast-fashion e-commerce brand that drops over 1,000 new styles weekly, leveraging influencer marketing and a digital-first model to become the most-searched fashion brand on Google.
- **Entity Type**: Private (bootstrapped, no external funding rounds disclosed)
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2006
- **Founders**: Richard Saghian

## Core Business
- **Primary Industry**: Retail Apparel and Fashion (Fast Fashion)
- **Target Customers**: B2C, primarily Gen Z and Millennial women and men; includes plus-size lines (CURVE) and kids (NovaKIDS). Global reach across 45+ countries.
- **Mission Statement**: To deliver the most sought-after, head-turning, and up-to-the-moment trends to millions across the world at affordable prices, making fashion fearless, inclusive, and instant.

## Products & Services
- **FashionNova.com (Core)**: E-commerce marketplace for women’s, men’s, curve, and kids’ apparel and accessories. Known for rapid trend replication and weekly drops of 1,000+ new styles.
- **NovaKIDS**: Children’s apparel line.
- **NovaBEAUTY**: Trend-driven, professional-quality beauty and cosmetics line.
- **Maven Beauty**: A beauty brand under the Fashion Nova umbrella.
- **Physical Retail**: 5 brick-and-mortar locations in the US, including a flagship store in Panorama City (opened 2025).
- **Influencer/Affiliate Marketing Platform**: A proprietary network of 35MM+ social media followers and thousands of influencers (including Cardi B, Megan Thee Stallion) used for earned media and direct sales.

## Market Standing
- **Valuation**: Not publicly disclosed (private company).
- **Key Metric**: **Annual Revenue of ~$1.0B** (estimated by LinkedIn & industry reports).
- **Key Metric**: **787 employees** (LinkedIn, ~20% YoY headcount growth).
- **Notable Partners/Influencers**: Cardi B, Megan Thee Stallion, and a global network of 35MM+ social media followers.
- **Growth Signals**: 
    - #1 most searched fashion brand on Google (2018, sustained).
    - 40M+ followers across social media.
    - Opened a state-of-the-art Beverly Hills HQ in 2025 featuring the "Nova Founders Lab" (incubator) and "Nova Social Club" (creator space).
    - Expanded into physical retail (2025).
    - Active job postings: 79 (LinkedIn, +33.9% YoY growth in postings).

## Competitive Advantages
- **Speed & Supply Chain**: Drops 1,000+ new styles weekly, moving from trend identification to delivery faster than traditional retailers.
- **Influencer Ecosystem**: A deeply integrated, performance-based influencer network that drives massive Earned Media Value (EMV) and brand loyalty.
- **Data-Driven Trend Spotting**: Uses real-time social media data to dictate product design, minimizing inventory risk and maximizing demand.
- **Brand Equity**: Cult-like following with high brand recognition, particularly among Gen Z and Millennial demographics.

## Strategic Focus
- **Omnichannel Expansion**: Transitioning from pure-play e-commerce to a hybrid model with physical retail stores.
- **Brand Incubation**: Using the "Nova Founders Lab" to incubate new brands and designers.
- **Product Diversification**: Growing beauty (NovaBEAUTY, Maven Beauty) and kids (NovaKIDS) verticals.
- **Global Reach**: Expanding international logistics and fulfillment to serve 45+ countries more efficiently.

## Why Work Here
- **Culture**: Described as "startup speed at global scale." The company emphasizes a fast-paced, scrappy, and high-expectation environment. Values include "Move Fast, Stay Ahead" and "Chase Excellence."
- **Office**: State-of-the-art HQ in Beverly Hills, CA. Features include a creative hub, photo studios, and collaborative spaces.
- **Hybrid/Remote**: Corporate roles are primarily on-site in Beverly Hills. Logistics roles are based in distribution centers.
- **Benefits**: Full health coverage, dental, vision, 401k match (per careers page).
- **Engineering/Creative Culture**: Heavy emphasis on in-house creative (designers, videographers, content creators) and tech (FP&A, buying analytics). The company is a "culture-defining commerce" brand where work directly impacts pop culture.
- **Growth**: 20%+ YoY headcount growth with active hiring across Buying, Merchandising, Creative, and Finance.

## Sources
1. [Fashion Nova Careers Page](https://www.fashionnova.com/pages/careers)
2. [Fashion Nova Greenhouse Jobs Board](https://job-boards.greenhouse.io/fashionnova)
3. [Fashion Nova About Us & Timeline](https://www.fashionnova.com/pages/about-us)
4. [Fashion Nova Career Fair Page](https://www.fashionnova.com/pages/career-fair)
5. [Fashion Nova LinkedIn Profile](https://www.linkedin.com/company/fashion-nova)

## Other roles at Fashion Nova

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- [Executive Assistant](https://feeny.ai/job/executive-assistant-fashion-nova-beverly-hills-5v3wtedrxggn) — Beverly Hills, CA
- [Designer - Women's](https://feeny.ai/job/designer-women-s-fashion-nova-beverly-hills-qrv8t9x8x5mz) — Beverly Hills, CA
- [Assistant Designer - Women's](https://feeny.ai/job/assistant-designer-women-s-fashion-nova-beverly-hills-5rp6tk0qfjmc) — Beverly Hills, CA
- [College & Ambassador Marketing Manager](https://feeny.ai/job/college-ambassador-marketing-manager-fashion-nova-beverly-hills-zy2dcjekr7wy) — Beverly Hills, CA
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