---
title: 'Brand Marketing Partner at thatgamecompany'
canonical: 'https://feeny.ai/job/brand-marketing-partner-thatgamecompany-united-states-z5kfsj32xmrp'
type: 'job'
last_seen: '2026-09-14'
---

# Brand Marketing Partner at thatgamecompany

- **Company:** thatgamecompany
- **Location:** United States
- **Compensation:** $79k–$145k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-04-29
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/thatgamecompany/cbe0c9ca-56fa-420e-8781-a8f90f415b9c/application

**Skills:** Social Media Strategy, Influencer Marketing, Community Management, Content Creation, Campaign Management, Data Analysis, Platform Mechanics Knowledge, Gaming Community Knowledge, Streaming Communication, On-camera Communication

> The Brand Marketing Partner leads social strategy, creator partnerships, and viral campaigns for published games. This role focuses on shaping game voices, building communities across platforms like Discord, TikTok, and Steam, and creating scalable systems for organic reach and engagement.

## Job description

Brand Marketing Partner Remote US & Canada

Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.

## What You'll Do

- Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
- Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
- Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
- Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
- Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
- Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
- Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
- Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning

## Who We Are Looking For

- Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1
- Proven track record building and scaling audience growth at a digital-first company
- Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they worked
- Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
- Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
- Experience leading complex, cross-functional projects from concept to launch with precision and accountability
- Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming. Our goal is to expand who games are for
- Streaming and on-camera communication skills are a plus

Perks:

- Paid Time Off, Holidays and Two Weeks Winter Break
- Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
- Pet Insurance for those who need it too.
- Compassionate leave for employees who needs to take care of their family members
- Pre-tax wellness stipend
- Pre-tax work from home stipend
- Access our savings plan (401K program) with company match
- Mental health resources including Headspace membership and Employee Assistance Program (EAP)
- Discount portal for everyday goods and services
- Employee inclusive and diversity initiatives such as Grow Together
- Support for personal professional development

We look forward to meeting you!

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off. Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.

#LI-Remote

## About thatgamecompany

## Company Overview
- **One-liner**: thatgamecompany is an independent game studio dedicated to creating timeless, emotionally resonant interactive entertainment that inspires human connection worldwide.
- **Entity Type**: Private (Privately Held; last reported funding round in 2022 with $160M investment)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2006 (founded on May 15, 2006)
- **Founders**: Jenova Chen, Kellee Santiago

## Core Business
- **Primary industry/industries**: Video games / Interactive entertainment
- **Target customers**: B2C – broad audience of all ages and backgrounds; mobile, console, and PC gamers
- **Mission or purpose statement**: “Create timeless entertainment that makes positive change to the human psyche worldwide.”

## Products & Services
- **[flOw (2007)](https://thatgamecompany.com/our-history/)**: A downloadable game originally a Flash title, remade for PlayStation Network with enhanced visuals and multiplayer. Focuses on intuitive, meditative gameplay.
- **[Flower (2009)](https://thatgamecompany.com/our-history/)**: A PS3 title where the player controls the wind to guide petals through landscapes. Evokes emotions of tranquility and wonder. Inducted into the Smithsonian’s permanent collection.
- **[Journey (2012)](https://thatgamecompany.com/our-history/)**: Award-winning PS3 game about a pilgrim crossing a desert towards a mountain. Known for its anonymous multiplayer cooperation and emotional storytelling.
- **[Sky: Children of the Light (2019)](https://thatgamecompany.com/our-history/)**: Free-to-play mobile/console/PC game (spiritual successor to Journey). Players explore magical realms, fly using capes, and meet other players. Available on iOS, Android, Nintendo Switch, PS4, and Windows. Reached 100 million installations by May 2021. Chosen as Apple’s iPhone Game of the Year 2019.
- **Upcoming fifth game (in development)**: Described by founder Jenova Chen as “like a theme park” and “the most ambitious game I have built.”

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue – $17.8M (estimated 2025 data); Total Funding – $36.1M per LinkedIn (prior rounds) **plus** a $160M investment announced in March 2022 (with Pixar co-founder Edwin Catmull as advisor). (Sources conflict slightly; the $160M appears to be a later, larger round not reflected in the LinkedIn summary)
- **Notable Investors/Partners**: Benchmark (led Series A), Capital Today (led Series B), Edwin Catmull (advisor, former Pixar co-founder). Past partners include Sony Computer Entertainment (initial contract for three PlayStation Network games).
- **Growth Signals**: Headcount grew 16% YoY to ~198 employees; operates across 15 countries; Sky continues to expand platforms (Windows early access April 2024); active job postings: 24 (yearly trend +4.3%). Announced a new game jam (“thatgamejam”) in June 2025 focused on creativity and emotion.

## Competitive Advantages
- **Unique emotional design philosophy**: Games are designed by first mapping out desired player emotions rather than mechanics, creating experiences rarely found in mainstream gaming.
- **Artistic credibility and legacy**: flOw, Flower, and Journey are critically acclaimed and exhibited in museums like the Smithsonian. The studio is recognized as a pioneer of art games.
- **Broad accessibility**: Games are intuitive, controller-friendly, and designed to be enjoyed by people of all ages and cultures.
- **Long-term relationship with a passionate community**: Sky has a dedicated player base with millions of installations, supported by live operations and regular content updates.
- **Creative autonomy**: The company prioritizes innovation over blockbuster financial pressure, enabling risk-taking on emotionally rich projects.

## Strategic Focus
- **Expanding Sky: Children of the Light** – continued platform releases, live content, and regional brand growth (e.g., dedicated brand managers for Indonesia, China).
- **Developing the next-generation title** – described as “the most ambitious” yet, with a theme-park-like scale.
- **Deepening AI and machine learning capabilities** – open positions for Senior Machine Learning Engineer and Full-stack Engineer (AI application focused) indicate investment in AI-driven gameplay or operations.
- **Fostering internal creativity** – initiatives like thatgamejam encourage experimentation across the studio.
- **Strengthening global presence** – operating in 15 countries with localized teams for publishing, support, and marketing.

## Why Work Here
- **Culture**: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
- **Remote/Hybrid/Office Policy**: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
- **Notable Perks & Engineering Culture**: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
- **Growth Opportunity**: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
- **Mission-driven work**: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.

## Sources
1. [thatgamecompany.com – Official Site, About, Careers, News](https://thatgamecompany.com/)
2. [thatgamecompany Careers Page](https://thatgamecompany.com/careers/)
3. [LinkedIn Company Profile for thatgamecompany](https://www.linkedin.com/company/thatgamecompany)
4. [Wikipedia – thatgamecompany](https://en.wikipedia.org/wiki/ThatGameCompany)
5. [thatgamecompany – Our History](https://thatgamecompany.com/our-history/)

## Other roles at thatgamecompany

- [Staff Systems Software Engineer](https://feeny.ai/job/staff-systems-software-engineer-thatgamecompany-united-states-2xspsxd4nkfa) — United States
- [Game Engine Engineer](https://feeny.ai/job/game-engine-engineer-thatgamecompany-shanghai-b7ge525n3wyc) — Shanghai, China
- [3D Character Artist (Mid-Senior)](https://feeny.ai/job/3d-character-artist-mid-senior-thatgamecompany-united-states-hnr65zscpf8x) — United States
- [Build Engineer](https://feeny.ai/job/build-engineer-thatgamecompany-united-states-188c9cwh2mnb) — United States
- [Technical Game Designer](https://feeny.ai/job/technical-game-designer-thatgamecompany-shanghai-gm4tx8xkhkr4) — Shanghai, China
- [Marketing Lead - Europe](https://feeny.ai/job/marketing-lead-europe-thatgamecompany-london-7h8tx7wgfvxj) — London, United Kingdom
- [Regional Creative Lead, NA, EMEA & LATAM](https://feeny.ai/job/regional-creative-lead-na-emea-latam-thatgamecompany-united-states-k4ks4fj458x4) — United States
- [UGC & Creator Community Specialist](https://feeny.ai/job/ugc-creator-community-specialist-thatgamecompany-shanghai-sfsxkhkb70sp) — Shanghai, China
- [IP & Experiential Marketing Manager](https://feeny.ai/job/ip-experiential-marketing-manager-thatgamecompany-shanghai-sqyjzh1vnj0e) — Shanghai, China
- [Senior/Principal Graphics Engineer](https://feeny.ai/job/senior-principal-graphics-engineer-thatgamecompany-united-states-7ds3q5qbpk3y) — United States