---
title: 'Brand Media Manager (f/m/d) at Zeal Network'
canonical: 'https://feeny.ai/job/brand-media-manager-f-m-d-zeal-network-hamburg-qe0d4dd4528c'
type: 'job'
last_seen: '2026-11-09'
---

# Brand Media Manager (f/m/d) at Zeal Network

- **Company:** Zeal Network
- **Location:** Hamburg, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-09
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.ashbyhq.com/zeal-network/2857234e-3d58-46be-8ffc-1b6508d2f7f9

## Job description

ZEAL Network SE is an international group shaping the future of digital lotteries and dream-driven experiences. As Germany’s leading online lottery provider through LOTTO24 and Tipp24, and a partner of Spain’s ONCE, ZEAL combines innovation, technology, and entertainment to inspire millions of customers. With ventures such as Freiheit+, Traumhausverlosung, Traumautoverlosung and ZEAL Ventures, the company also invests in new business models and emerging e-commerce brands. Driven by a diverse team of 350+ professionals, ZEAL fosters a collaborative, ambitious culture focused on turning dreams into reality.

We are looking for a Brand Media Manager (f/m/d) to drive the strategic planning and operational execution of brand media campaigns across our portfolio of brands, leveraging key channels such as TV, Connected TV (CTV), and YouTube to strengthen brand awareness, maximise reach, and support overall business growth.

Your tasks:

- Planning, execution, and optimization of integrated media campaigns across various brand media channels, with a focus on digital brand media (CTV, OLV and YouTube).
- Continuous analysis and reporting of media campaign performance, including KPIs.
- Building and maintaining relationships with media agencies, sales houses, and other partners to optimize media buying and collaborations.
- Identifying and evaluating new media channels and opportunities to expand reach and audience targeting.
- Close collaboration with the creative team to ensure all media content authentically reflects the brand message and values.
- Budget management and ensuring efficient use of funds for maximum results.
- Conducting market and competitor analyses to stay informed about current trends and developments and to derive strategic recommendations.
- Close collaboration with other departments such as product management, data analytics, and business functions to ensure the media strategy supports the entire customer journey.

What you offer us:

- 4–5 years of relevant professional experience in brand media management, ideally with a focus on operational management of CTV and YouTube.
- Experience in operational steering of campaigns in the Google Ads Manager and on DSPs (Trade Desk, Amazon Ads Agent)
- Solid understanding of the German media landscape and its trends, especially in the traditional media sector.
- Strong analytical skills for evaluating campaign performance and deriving insights.
- Excellent communication and negotiation skills in German and English.
- Experience and knowledge of the media landscape in other European countries is an advantage.
- Experience in offline media buying is an advantage.
- Ability to work in a dynamic environment and manage several projects simultaneously.
- Team-oriented mindset with the ability to collaborate effectively with various stakeholders.
- Nice-to-Haves:
- Experienced with both Corporate and Start-up surroundings
- Media agency background
- Understanding of marketing channel synergies (ATL + BTL)

What we offer you:

- A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
- A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
- Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
- Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
- Flexible work options with a hybrid setup focused on results.
- Unlimited vacation days in addition to your yearly 30-day vacation allowance.
- Opportunity for workations abroad using our WorkFlex tool.
- Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
- Company pension scheme, provided in partnership with Degura, to support your future financial security.
- Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
- Monthly company events, team activities, and informal gatherings, including our popular company-wide lunches provided four days a week.

## About Zeal Network

## Company Overview
- **One-liner**: ZEAL Network SE is the leading German online provider of lottery products, operating brands like LOTTO24 and Tipp24 to broker state-licensed lottery tickets to consumers.
- **Entity Type**: Public (Frankfurt Stock Exchange – Ticker: TIMA)
- **Headquarters**: Hamburg, Germany
- **Founded**: 1999
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Online lottery brokering, e-commerce, and venture investing in lottery-related startups.
- **Target customers**: B2C (adult consumers in Germany and Spain who play lottery games).
- **Mission or purpose statement**: “Encourage people to dream” by innovating and driving change in the lottery sector while expanding market leadership.

## Products & Services
- **LOTTO24**: Online lottery brokerage for German state lottery products (LOTTO 6aus49, Eurojackpot, Spiel 77, Super 6, GlücksSpirale, Keno, etc.). Revenue comes from brokerage commissions; no book-making risk.
- **Tipp24**: Second brand offering the same lottery products, part of the multi-brand strategy.
- **Freiheit+**: A life-changing lottery concept (subscription-based).
- **Traumhausverlosung (Dream Car Raffle)**: Charity lottery launched in the regulated German market, offering dream homes and cars.
- **ZEAL Ventures**: Corporate venture arm investing in lottery-related startups (e.g., Omaze, DAYMADE) using a risk-managed portfolio approach.
- **International partnerships**: Collaborates with Spain’s ONCE (second-largest national lottery).

## Market Standing
- **Valuation/Market Cap**: Approximately €1,000 million (market capitalisation reached, as per official site); exact figure varies with share price.
- **Key Metric**: Annual revenue of €218 million (2025/2026 figures; €1,101 million in total billings). Public company – financials reported in quarterly/annual reports.
- **Notable Investors/Partners**: Public shareholders; strategic partners include ONCE (Spain). Key institutional investors not listed in provided sources.
- **Growth Signals**:
  - Market leader in Germany with 44% market share (online lottery brokerage).
  - Revenue grew ~180% since business model change (from previous Tipp24 model).
  - Expanded portfolio with charity lottery (Dream Car Raffle) in 2026.
  - 4 active startup investments via ZEAL Ventures.
  - Employee count of 265 (official) – LinkedIn data suggests 109 with +21.5% YoY growth (conflicting reports; official figure likely more accurate).

## Competitive Advantages
- **Market leadership**: No. 1 German online lottery provider with strong brand recognition (LOTTO24, Tipp24).
- **Diversified revenue model**: Brokerage commissions eliminate book-making risk; high margins from regulated products.
- **Innovation engine**: ZEAL Ventures provides exposure to lottery-tech startups and potential integrations.
- **Regulatory incumbency**: Deep expertise in Germany’s strict lottery regulatory environment.
- **Cash generation**: €51 million dividend paid (recent); strong financial health.

## Strategic Focus
- **Product expansion**: Launching new charity lotteries (Dream Car Raffle) and exploring additional licensed verticals.
- **International growth**: Deepening Spanish partnership with ONCE; potential entry into other regulated markets.
- **Digital innovation**: Improving user experience, mobile-first approach, and data-driven marketing.
- **Venture investing**: Continuing to back lottery-adjacent e-commerce startups to learn and capture new opportunities.

## Why Work Here
- **Culture**: Described as “outcomes, innovation, and trust” with a flat, cross-functional team structure. Emphasis on ownership, transparency, and “getting shit done.”
- **Hybrid & flexibility**: Hybrid work model (office in Hamburg, London, Madrid); fully flexible working hours; up to 4 weeks per year remote from anywhere.
- **Unlimited vacation**: No fixed cap on vacation days.
- **Other perks**: Financial and recreational benefits; a close-knit team of ~265 employees.
- **Engineering culture**: Cross-functional product teams; opportunities to work on high-traffic consumer platforms; tech stack not specified but likely modern web/mobile.
- **Diversity**: International team (locations in DE, UK, ES, PL); departments span technology, product, marketing, finance, legal, operations.

## Sources
1. [ZEAL Network Official Website – Company Overview](https://www.zealnetwork.de/)
2. [ZEAL Network At a Glance – Key Figures](https://www.zealnetwork.de/about-us/at-a-glance)
3. [ZEAL Career Page – Culture & Benefits](https://career.zealnetwork.de/)
4. [ZEAL Network LinkedIn Profile – Company Data & Headcount](https://de.linkedin.com/company/zealnetwork)
5. [ZEAL Network Corporate News – Q1 2026 Results & Product Expansion](https://www.zealnetwork.de/news)

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