---
title: 'Brand Paid Media Manager - 9 Month FTC at Trainline'
canonical: 'https://feeny.ai/job/brand-paid-media-manager-9-month-ftc-trainline-london-1mf7znjes8bd'
type: 'job'
last_seen: '2026-10-25'
---

# Brand Paid Media Manager - 9 Month FTC at Trainline

- **Company:** Trainline
- **Location:** London, United Kingdom
- **Compensation:** £40k–£50k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-10-25
- **Apply:** https://jobs.ashbyhq.com/trainline/aac35e37-9430-4034-882f-6593e146df1d

## Job description

## About us

At Trainline, our purpose is to [empower greener travel choices, connecting people and places.](https://www.thetrainline.com/terms/sustainability-faqs) Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline 🚄 We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels. Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet. We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel. Introducing the Trainline Marketing Team 👋 Trainline’s Marketing team is at the heart of how millions of people across Europe discover, choose, and connect with the brand. From brand storytelling to performance media, we work across markets to build a brand that is relevant, trusted, and unmistakably Trainline. Our campaigns run across the UK, France, Italy, and Spain, and everything we do is rooted in driving genuine awareness and long-term brand love. This role sits within the Brand Media function and is central to how we bring our brand to life at scale in digital channels. You will work closely with local market teams, creative colleagues, media agencies, and platform partners - acting as the operational engine that connects global brand strategy to brilliant, well-executed campaigns across YouTube, Meta, TikTok, Snapchat, and beyond. In this role as the Brand Paid Media Manager, you will... 🚄

- Lead the end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain, ensuring every campaign is delivered on time, on budget, and on brand
- Own day-to-day campaign management across trafficking, targeting, pacing, and reporting, maintaining rigorous QA checks on creatives, naming conventions, and tracking ahead of every launch
- Translate global brand strategy into clear, executable digital campaigns, ensuring brand consistency across all touchpoints while adapting intelligently to platform best practices and formats
- Partner with creative teams to ensure assets are fit for purpose across platforms, and collaborate with media agencies and the in-house performance team to ensure strategic alignment across the funnel
- Build and maintain strong relationships with media owners including Meta, TikTok, and Google, staying current on platform developments, new inventory, and emerging opportunities
- Proactively identify new channels, formats, and testing opportunities, bringing a test-and-learn mindset to continuously improve brand impact
- Recommend and oversee in-platform brand lift studies, analyse results, and translate campaign data into clear, actionable recommendations for brand, media, and market teams
- Communicate performance, risks, and opportunities clearly to stakeholders, acting as a dependable bridge between global brand strategy and local market execution

We’d love to hear from you if you have... 🔍

- Solid hands-on experience managing paid social and digital brand campaigns, with strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube) including live campaign optimisation
- A strong grasp of upper- and mid-funnel brand-led media strategy and how to connect campaign activity to meaningful brand outcomes
- Experience running campaigns across multiple international markets, with the ability to adapt execution to different audiences and contexts
- Confidence working with campaign data, with advanced Excel or Google Sheets skills for analysis and reporting
- Exceptional organisational skills and a high attention to detail, particularly around campaign setup, QA processes, and brand consistency
- Experience working within a global brand or matrix organisation - ideally with exposure to brand tracking, lift studies, or marketing mix modelling
- Familiarity with AI tools, automation, or additional media platforms such as DSPs, digital audio, or VOD would be helpful
- Experience using Tableau or similar tools to build reports and visualise campaign performance is a nice addition, though not essential

More information: Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy. Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

- 💭 Think Big - We're building the future of rail
- ✔️ Own It - We focus on every customer, partner and journey
- 🤝  Travel Together - We're one team
- ♻️ Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated. Interested in finding out more about what it's like to work at Trainline? Why not check us out on [LinkedIn](https://www.linkedin.com/company/trainline/), [Instagram](https://www.instagram.com/lifeattrainline/) and [Glassdoor](https://www.glassdoor.co.uk/Overview/Working-at-Trainline-EI_IE249203.11,20.htm)!

## About Trainline

## Company Overview
- **One-liner**: Trainline is Europe’s leading independent rail platform, enabling travelers to search, book, and manage rail and coach tickets across 40+ countries via its website and mobile app.
- **Entity Type**: Public (London Stock Exchange: TRN; FTSE 250 & FTSE4Good Index constituent)
- **Headquarters**: London, United Kingdom (with offices in Edinburgh, Barcelona, Milan, and Paris)
- **Founded**: 1999 (by Virgin Group, originally a phone-based ticketing service)
- **Founders**: The company was founded by the Virgin Group; current leadership includes CEO Jody Ford (joined 2024)

## Core Business
- **Primary industry/industries**: Online travel & ticketing; rail technology; mobility services
- **Target customers**: B2C (individual travelers) and B2B (rail and coach operators via Trainline Solutions)
- **Mission or purpose statement**: “We’re building the world’s number one rail platform, giving people a simpler, greener travel experience.” The company is anchored in environmental sustainability — empowering people to make greener travel choices.

## Products & Services
- **[Trainline Consumer App/Website]**: A multi-channel platform (iOS, Android, web) allowing users to search, compare, book, and manage rail and coach tickets across 270+ carriers in 40+ countries. Features include live journey planners, eTickets, PriceBot (lowest fare alerts), and carbon footprint tracking. Over 125 million visits per month and 350+ searches per second.
- **[Trainline Solutions]**: A B2B segment offering white-label ticketing, data, and technology services to rail and coach operators, including APIs, retailing tools, and customer analytics.
- **[Platform One]**: The proprietary technology infrastructure powering all Trainline services across markets.
- **[‘I Came By Train’ Initiative]**: A sustainability campaign promoting rail over air/car travel, with customer tools like ‘My Sustainability Story’ and ‘Super Routes’ for CO2 tracking.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (public company; market cap fluctuates). Annual Report data available via LSE filings.
- **Key Metric**: Annual Net Ticket Sales exceeded £5 billion (as of latest reports); International segment reached £1 billion in ticket sales.
- **Notable Investors/Partners**: Initially backed by Virgin Group; now publicly listed on the London Stock Exchange. No single controlling investor disclosed. Key rail partners include 270+ operators globally (e.g., SNCF, Renfe, Trenitalia, UK train operators).
- **Growth Signals**: Europe’s most downloaded rail travel app; 93% of UK consumer transactions via mobile; 70% of International consumer transactions via app; growing headcount (c.990 people from ~60 nationalities); joined FTSE 250 shortly after IPO; net-zero targets approved by Science Based Targets Initiative (SBTi).

## Competitive Advantages
- **Scale & Data Moat**: Over 125 million monthly visits and 350 searches/second provide massive user behavior data for route optimization, pricing algorithms, and demand forecasting.
- **Multi-Country Regulatory & Integration Expertise**: Deep integration with 270+ rail/coach operators across highly fragmented European rail markets — a strong barrier to entry.
- **Sustainability as Brand Differentiator**: First tech company with SBTi-approved net-zero targets; carbon comparison tools embedded in UX (“87% less CO2 than air travel”). This aligns with growing consumer and regulatory push for greener transport.
- **Cross-Channel Dominance**: High mobile adoption (93% UK/70% International app transactions) combined with strong web presence.
- **Recurring Model via B2B Solutions**: Trainline Solutions provides stickiness with operators beyond the consumer marketplace.

## Strategic Focus
- **International Expansion**: Growing non-UK markets (e.g., Spain, Italy, France) — international segment hit £1bn ticket sales.
- **Modal Shift Marketing**: Driving rail vs. air/car through initiatives like ‘I Came By Train’ and sustainability features.
- **Technology & Personalization**: Investing in AI/ML for dynamic pricing, journey optimization, and personalized recommendations via Platform One.
- **Sustainability Leadership**: Continued investment in carbon tracking features and SBTi-aligned net-zero roadmap.
- **B2B Growth**: Scaling Trainline Solutions to onboard more operators and geographies.

## Why Work Here
- **Culture & Values**: Four core values — “Think Big,” “Own It,” “Travel Together,” “Do Good” — shape culture. Emphasis on innovation, accountability, inclusion, and positive environmental impact.
- **Flexible/Hybrid Work**: Hybrid policy requiring 60% minimum in-office over 12-week period; plus a 28-day “Work from Abroad” policy per year.
- **Benefits**: 25 days annual leave + 2 extra days over festive period + option to buy 3 extra days; Bupa health & dental cover; gym discount; Employee Assistance Programme; income protection; global share incentive plan; Perkbox discounts; enhanced parental leave; fertility and parental bereavement coaching.
- **Diversity & Inclusion**: 55+ nationalities, c.990 employees. Active employee-led networks: Women in Leadership, Gender Equality Network, Ethnic Diversity Network, Rainbow Train (LGBTQIA+), Sunflower (accessibility), Parents & Carers.
- **Career Development**: Personal learning budget; digital learning platform (Learning Express); workshops and development programmes; internal mobility encouraged; transparent pay bands; promotion windows twice a year (~10% of employees promoted annually).
- **Office Locations**: Modern offices in London (HQ), Edinburgh, Barcelona (tech hub with sunny terrace), Milan, Paris. Perks include free breakfast, pool tables, event spaces, stocked drinks fridges, and outdoor BBQs in some locations.
- **Impact**: Opportunity to work on a platform with 125M+ monthly visits, driving modal shift and reducing carbon emissions.

## Sources
1. [trainlinegroup.com/careers/en/who-we-are/](https://www.trainlinegroup.com/careers/en/who-we-are/)
2. [trainlinegroup.com/careers/en/](https://www.trainlinegroup.com/careers/en/)
3. [trainlinegroup.com](https://www.trainlinegroup.com/)
4. [trainlinegroup.com/careers/en/life-at-trainline/](https://www.trainlinegroup.com/careers/en/life-at-trainline/)
5. [trainlinegroup.com/careers/en/how-we-hire/](https://www.trainlinegroup.com/careers/en/how-we-hire/)

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