---
title: 'Brand & Product Marketing at Atira'
canonical: 'https://feeny.ai/job/brand-product-marketing-atira-munich-t5zbs47r7ynj'
type: 'job'
last_seen: '2026-09-04'
---

# Brand & Product Marketing at Atira

- **Company:** Atira
- **Location:** Munich, Germany
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/atira/3331fa20-1fba-480e-8831-b0328138ce47

## Job description

## ABOUT ATIRA

Atira builds the commercial brain for industrials. Our agents 10x the sales engineers of today by offering the complete toolbox of tasks needed in complex environments. They handle everything from extracting and classifying requirements from incoming RFQs, orchestrating communication and information retrieval across multiple stakeholders and systems, while generating outcomes like documentation, production system inputs, or configuration recommendations. CRM. Atira. ERP.

We are one of the fastest growing teams in Munich and are looking for you to join us!

## WHY THIS ROLE IS A BLANK CANVAS

Brand is the one asset that compounds while everything else at a startup resets. Every deck, every customer story, every post builds on the last one, and the person who builds that foundation owns something no later hire can claim.

You will be one of the first people on our GTM team and the first owner of how Atira looks, sounds, and gets found: our positioning, our visual identity, our customer stories, and our presence in a market where no one has built a great brand yet. You work directly with the founders, who stay hands-on with positioning while you turn it into something the whole company builds on. And you won't start from zero: you'll build on our recently completed rebranding with a top-tier design agency and turn the new identity into everything Atira ships.

You won't be someone who "supports marketing" at Atira. You'll build a company's brand from scratch in one of the hardest, most valuable B2B markets there is.

## HOW THE ROLE SITS IN THE TEAM

You are the first person at Atira whose full-time job is brand and marketing. You will define how Atira presents itself to the public, both from a strategic and operational perspective. The role sits at the heart of our GTM team with our BDR, AE, and GTM Engineer, and you work across every department: sales needs decks and stories, engineering needs a tech blog, product needs launches told in buyer language, recruiting needs an employer brand. You are the connective tissue that makes all of it look and sound like one company.

## WHAT YOU WILL DO

You will shape how Atira presents itself to the public, across every medium: text, visuals, web, fairs, and events. Concretely:

- Build the messaging foundation. Together with the founders, constantly refine who Atira is for, what we claim, and why we win
- Own the visual identity. Consistent design across website, decks, product touchpoints, and events. You own the design system and the rules it is built upon
- Make Atira visible. LinkedIn presence, customer stories, industry fairs and events. The goal is measurable: inbound interest and recognition among our target buyers and recruiting prospects
- Grow into product marketing. Once the foundation stands, translate product capability into buyer language: launch narratives, one-pagers, demo storylines, side by side with our engineers and FDEs

## WHAT WE ARE LOOKING FOR

Creativity, hunger, structure, and the kind of taste that makes Atira iconic. We care more about who you are than about your CV. We have hired strong people from non-traditional backgrounds before and will confidently do it again.

That said, here is what we typically see in strong candidates:

- Trained in a high-performing environment. 2+ years as part of a larger marketing or brand team, or under a strong marketing lead, at a startup, scaleup, or agency. You learned the craft from experienced people before owning it alone
- Ownership evidence. You have owned a brand-shaped project end to end: rebuilt a startup's messaging and deck, ran a rebrand or website relaunch, or built a founder's LinkedIn presence to real reach
- Craft. Your portfolio shows crisp writing and strong visual judgment. At Atira we highly value people who have clear opinions and are not afraid to share them!
- Complex B2B exposure. Experience with, or demonstrated affinity for, technical or industrial B2B. You can talk to engineers and buyers without losing them
- Self-directed. Comfortable owning the function alone, setting your own priorities, and shipping without a team
- German + English. Fluent German for DACH industrial buyers and events, excellent English for global content

## WHAT YOU'LL GET

- Real ownership. You are the first brand hire and build the function from zero. The brand Atira carries into the next hundred hires is the one you built
- Direct line to the founders. You work hands-on with them on positioning and turn founder knowledge into public presence
- Validated traction to work with. Leading industrial customers, several with revenues above €1B, and real stories waiting to be told
- A rebrand to build on. Fully redesigned branding guidelines from our recently completed rebranding exercise with a top-tier brand agency, ready for you to roll out and evolve
- Competitive salary & equity package and additional benefits including Wellpass, JobRad and company dinners.
- Most importantly: Collaborate & thrive in a high-performing but caring culture. We will own the industrial sales function but will do so with modesty and integrity.

WHAT SUCCESS LOOKS LIKE AFTER A FEW MONTHS

- Atira has a positioning and messaging foundation adopted company-wide, a deck and template system every team actually uses, and a refreshed look that reflects it
- Target buyers recognize us: growing LinkedIn engagement from ICP accounts, 2-3 published customer stories, presence at a key industry event, and the first inbound leads traceable to your work
- The content engine runs without founder prompting, and brand requests from sales and recruiting get handled with fast turnaround

## About Atira

## Company Overview
- **One-liner**: Atira develops AI agents that automate the intake and processing of complex technical inquiries and requirement specifications for sales engineering workflows in manufacturing.
- **Entity Type**: Private (Bootstrapped/Unfunded)
- **Headquarters**: Munich (Gräfelfing), Germany
- **Founded**: 2024
- **Founders**: Florian Diegruber (Co-Founder & CEO) and August DuMont Schütte (Co-Founder & CTO)

## Core Business
- **Primary industry**: AI-powered Sales Engineering Software (Configure-Price-Quote / CPQ) for industrial manufacturing
- **Target customers**: B2B; specifically engineering organizations and manufacturers operating in the "Configure-to-Order" space with high custom solution ratios (e.g., modular machine builders, plant manufacturers)
- **Mission**: To build a global software champion that gives sales and mechanical engineers an AI-first upgrade, ensuring the best machinery products are quoted and sold efficiently. The company believes Munich will become the central hub for software engineers applying their skills to hardware challenges.

## Products & Services
- **Extract into Structured Content**: Instantly converts complex RFQs and heavyweight technical documents into organized requirements, ready for downstream workflows.
- **Auto-Suggest Commentary**: Automatically detects technical contradictions and generates expert commentary for every requirement by cross-referencing inquiries against product constraints and historic project data.
- **Capture Internal Know-How**: Transforms archived documentation into a self-organizing knowledge base that lets teams search and retrieve engineering solutions instantly.
- **Optimize Technical Solutions**: Processes complex CPQ & ERP rule engines to apply deterministic approaches to the classification of processed requirements.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no funding rounds raised)
- **Key Metric**: Total Funding — None raised (bootstrapped as of June 2026)
- **Notable Investors/Partners**: Advisory board includes Dr. Markus Flik (Chair LMT Group; Board Trumpf, Festo, Hittech), Eberhard Weiblen (CEO Porsche Consulting), Christian Beedgen (Founder, ex-CTO Sumo Logic), Michael Wax (Founder, ex-CEO Forto), Dr. Leopold von Schlenk-Barn, Khushnud Irani (CEO InfoKrafts, ex-CIO LafargeHolcim), Christof Wahl (Founder & Investor, ex-CDO ProSiebenSat.1)
- **Growth Signals**: Headcount grew from 9 to 14 employees between May and June 2026 (+55%); monthly web traffic growth of +23.6%; featured at Atoms & Bits 2026 in Munich; actively hiring across engineering and forward-deployed roles.

## Competitive Advantages
- **First-mover in AI for industrial sales engineering**: Atira is building the world's first AI sales workforce specifically for complex inbound processes in manufacturing, a niche largely ignored by legacy CPQ vendors.
- **Deep domain focus**: The platform is pre-trained on industry-specific engineering data (RFQs, technical specs, product constraints) rather than being a generic document parser, creating a significant moat.
- **Integration with existing enterprise systems**: Works with PLM, CRM, and ERP systems, reducing friction for adoption in traditional manufacturing environments.
- **Strong advisory board**: Backed by heavyweights from Porsche Consulting, Trumpf, Festo, Sumo Logic, and Forto, lending credibility and industry access.

## Strategic Focus
- **Product-led growth**: Building a suite of specialized AI "department agents" that can be personalized for complex inbound processes, starting with sales engineering and expanding to procurement and other functions.
- **Talent density**: Prioritizing a small, high-ownership team with above-market compensation and equity to attract top-tier AI and engineering talent.
- **Munich as a hub**: Actively positioning Munich as the central hub for applying cutting-edge AI to hardware and industrial challenges.
- **Bootstrapped discipline**: Operating without external funding, which forces a focus on product-market fit and sustainable unit economics from day one.

## Why Work Here
- **High ownership, small team**: With only ~14 employees, new hires will have outsized impact and responsibility from day one.
- **Cutting-edge tech stack**: The company emphasizes using the most advanced AI tooling available, offering engineers the chance to work on frontier AI applied to real-world hardware problems.
- **Above-market compensation**: The company explicitly offers above-market salary and equity, unusual for a bootstrapped startup.
- **Munich location**: Based in Munich's high-tech landscape, bridging industrial excellence with frontier AI.
- **Engineering culture**: Built by engineers for engineers; the team is 50% technical, with a flat structure and high autonomy.
- **Hybrid/remote flexibility**: The company has a presence in Munich and Switzerland, and recent hires include a Forward Deployed Engineer from Vienna, suggesting flexibility for the right candidates.
- **Small team, big impact**: With only 14 people, every hire directly shapes the product and company trajectory.

## Sources
1. [atira.ai](https://atira.ai/)
2. [atira.ai/about-us](https://atira.ai/about-us)
3. [LinkedIn - Atira](https://de.linkedin.com/company/atira-ai)
4. [atira.ai/products](https://atira.ai/products)
5. [Tracxn - Atira Company Profile](https://tracxn.com/d/companies/atira/__C9KDVhCyWAgAigeWWKyVEwWL-p0EYEUpFWfDM6sBDGk)

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