---
title: 'Brand Protection Attorney at Lola Blankets'
canonical: 'https://feeny.ai/job/brand-protection-attorney-lola-blankets-new-york-0kserz0rhy18'
type: 'job'
last_seen: '2026-10-19'
---

# Brand Protection Attorney at Lola Blankets

- **Company:** Lola Blankets
- **Location:** New York, NY
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/lolablankets/jobs/4421323009

## Job description

## About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Brand Protection Attorney to safeguard Lola's brand, intellectual property, and commercial relationships as we scale.

As Lola Blankets grows, so does our exposure — from copycat competitors and unauthorized use of our brand likeness to an expanding footprint of partnerships and influencer relationships that all need sound legal structure. This role sits inside Marketing, working day-to-day with the Brand team while partnering closely with Legal and Finance on anything that needs their sign-off. You'll be the first line of defense on brand and IP issues and a hands-on partner to Marketing on the contracts and relationships that carry legal risk.

Core Responsibilities

Brand & IP Enforcement

- Identify and respond to trademark infringement, counterfeit activity, and unauthorized use of Lola's brand or likeness, including drafting and sending cease-and-desist letters, in conjunction with the General Counsel
- Review marketing, advertising, and promotional content for legal and regulatory compliance
- Monitor competitor activity for copycat campaigns or infringing use of Lola's IP, and drive enforcement actions through to resolution
- Loop in and direct outside counsel on matters requiring litigation or specialized expertise

Partnership & Licensing Contracts

- Draft, negotiate, and manage contracts for brand-to-brand partnerships, sports partnerships, and licensing deals
- Own the update and modernization of Lola's existing partnership and licensing contract templates
- Advise Marketing leadership on deal structure and risk before terms are finalized

Influencer & Talent Contracting

- Advise the Marketing team on the legal and regulatory landscape specific to influencer marketing (FTC disclosure requirements, usage rights, exclusivity terms)
- Build repeatable contract templates and playbooks to speed up influencer deal turnaround

This role will report to the VP of Brand Marketing and work closely with our General Counsel and VP of Finance. Preference for candidates in New York or Utah who can be hybrid in our offices 3 days per week.

## Qualifications

- J.D. from an accredited law school and active bar admission in good standing
- 5-7 years of relevant legal experience, ideally including trade secrets, false advertising, licensing disputes, or brand/IP protection matters
- Experience drafting, negotiating, and managing commercial contracts, brand partnerships, or licensing agreements
- Familiarity with influencer marketing and the legal/regulatory landscape around creator contracting
- A confident, assertive advocate who follows through on enforcement actions and doesn't let matters go unresolved
- Comfortable working independently and directing outside counsel when needed
- Strong written communication skills, particularly for demand letters and external-facing legal correspondence
- Experience working cross-functionally with marketing, legal, and finance stakeholders
- Background in-house or at a firm supporting consumer brands preferred

## What We Offer

- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets

## About Lola Blankets

## Company Overview
- **One-liner**: Lola Blankets is a design-driven, direct-to-consumer (DTC) brand that creates luxury faux-fur blankets, aiming to deliver "life-changing softness" while supporting breast cancer patients through donations and community initiatives.
- **Entity Type**: Private
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2021
- **Founders**: Tommy Higham and Will Higham

## Core Business
- **Primary Industry**: Textile Manufacturing / Consumer Home Goods & Lifestyle Products
- **Target Customers**: B2C (direct-to-consumer), primarily individuals passionate about home comfort, luxury, and fashion-forward design (referred to by the brand as "the details of life"). Also conducts B2B bulk/corporate sales.
- **Mission/Purpose**: To provide "life-changing softness" with a life-changing impact. A core part of their mission is giving back to the cancer community, donating to the Huntsman Cancer Institute and other charities in honor of their mother, Amy Higham.

## Products & Services
- **[Lola Blankets — The Core Product]**: Luxury faux-fur blankets, pillows, and throws. The brand is known for its exceptionally soft fabric and vibrant, fashion-forward colors. The product line also includes apparel, accessories, and candles.
- **[Casa de Lola]** A physical creative retreat and brand experience ("the soft spot of the desert") designed for creators and influencers to slow down and reset, serving as an extension of the brand's lifestyle.
- **[Blankets for the Brave]** A program that provides blankets to breast cancer patients through the Huntsman Cancer Institute, honoring the brand's founding story and commitment to giving back.

## Market Standing
- **Valuation/Funding**: Not publicly available. The company is privately held and growing quickly without public funding rounds.
- **Key Metric — Total Funding**: Not publicly available. The company appears to be privately funded or bootstrapped and is currently profitable enough to scale rapidly.
- **Notable Investors & Partners**: No institutional investors publicly listed. Key executive hires include leaders from *birddogs*, *McKinsey & Company*, and *Teva Pharmaceuticals*. Strategic partners include the Huntsman Cancer Institute.
- **Growth Signals**: Extremely high growth trajectory. Notable data points include **+200% headcount growth year-over-year**, currently employing 36 people. Web traffic has seen +517.4% yearly growth, with a strong digital DTC presence. They have a physical branded space ("Casa de Lola") and have taken activations to major events like Coachella.

## Competitive Advantages
- **Powerful Brand & Origin Story**: A deeply resonant story of honoring the founders' mother, Amy Higham, which drives brand loyalty and a meaningful corporate giving mission (Huntsman Cancer Institute).
- **"Luxury-for-Everyone" Positioning**: They have captured a trend of combining high-fashion, design-forward aesthetics with the comfort/décor category, successfully positioning themselves as a lifestyle brand, not just a blanket company.
- **High Rapid Growth & Brand Momentum**: Demonstrating very strong DTC flywheel with massive traffic growth, high social engagement, and a successful influencer/creator strategy.

## Strategic Focus
- **Retail & Channel Expansion**: Actively hiring for a *Retail Marketing Manager* and a *Bulk/Corporate Sales Account Executive*, indicating a push into physical retail and B2B wholesale.
- **Product Diversification**: Hiring for multiple *Product* and *Merchandising* roles (including a *Color & Print Designer*, *Production Manager*, and *Product Development Manager*) suggests an aggressive expansion of the product line.
- **Brand Experience & Community**: Building out physical experiences ("Casa de Lola") and deepening their creator/influencer network to stay at the forefront of lifestyle marketing.
- **Technology & Operations**: Growing the tech team with a *Senior Digital Product Manager* and *Operations Technology and Systems Engineer*, signaling a move to invest in internal digital tools and scale operations.

## Why Work Here
- **High-Growth Environment**: A genuinely fast-growing company (headcount up 200% YoY) that offers massive "ride the rocket" experience. This translates to great opportunities for career growth and taking on significant responsibility early.
- **Strong Culture & Values**: They explicitly list their values as "Dream Big," "Commit to Excellence," and "Have Fun." Employees consistently cite working with "obsessive attention to detail" in a creative, supportive atmosphere.
- **Robust Benefits & Perks**: Offers a strong package for a fast-growing startup: **21 PTO days + Federal holidays**, full health benefits, a 401(k) plan, **16 weeks of paid parental leave for birth parents** (and 8 weeks for non-birth parents), a "Lola Summer vacation" perk, and 50% off Lola Blankets for friends and family.
- **Remote & Hybrid Flexibility**: Roles are a mix of Remote, New York, and Utah-based. They support flexible work arrangements.
- **Mission-Driven Work**: The opportunity to work for a brand with a core "give back" mission (Huntsman) makes the work feel meaningful beyond the product.

## Sources
1. [lolablankets.com](https://lolablankets.com/pages/careers)
2. [LinkedIn - Lola Blankets](https://www.linkedin.com/company/lola-blankets)
3. [Greenhouse - Lola Blankets Careers](https://job-boards.greenhouse.io/lolablankets)
4. [Greenhouse - Job Posting (Influencer Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4132176009)
5. [Greenhouse - Job Posting (Sys & Integration Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4212055009)

## Other roles at Lola Blankets

- [Senior Director, Lifecycle Marketing](https://feeny.ai/job/senior-director-lifecycle-marketing-lola-blankets-new-york-qspefgtkayph) — New York, NY
- [Finance & Strategy Associate](https://feeny.ai/job/finance-strategy-associate-lola-blankets-los-angeles-y6j1b3mfwdyn) — Los Angeles, CA
- [Senior Director of Merchandise Planning & Allocation](https://feeny.ai/job/senior-director-of-merchandise-planning-allocation-lola-blankets-new-york-tqtg3vqzah0c) — New York, NY
- [Logistics Manager](https://feeny.ai/job/logistics-manager-lola-blankets-new-york-19kfc7hgmhvd) — New York, NY
- [Retail Associate](https://feeny.ai/job/retail-associate-lola-blankets-utah-dj1a4vrb0aef) — Utah
- [Associate Planner - Ecomm](https://feeny.ai/job/associate-planner-ecomm-lola-blankets-new-york-7pn48qy6ggdc) — New York, NY
- [Director of Ecommerce](https://feeny.ai/job/director-of-ecommerce-lola-blankets-new-york-t305d293hjfe) — New York, NY
- [Retail Associate](https://feeny.ai/job/retail-associate-lola-blankets-new-york-39ygs1gaer5x) — New York, NY
- [Color & Print Designer](https://feeny.ai/job/color-print-designer-lola-blankets-new-york-3ny0cw0ny6dc) — New York, NY
- [Director of Emerging Categories & Markets](https://feeny.ai/job/director-of-emerging-categories-markets-lola-blankets-new-york-ksge6yjdwet5) — New York, NY