---
title: 'Brand Publishing Manager – Sky China at thatgamecompany'
canonical: 'https://feeny.ai/job/brand-publishing-manager-sky-china-thatgamecompany-shanghai-4bhrrk7tzgs7'
type: 'job'
last_seen: '2026-11-02'
---

# Brand Publishing Manager – Sky China at thatgamecompany

- **Company:** thatgamecompany
- **Location:** Shanghai, China
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-11-03
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/thatgamecompany/ff5cd7cb-ed3e-4741-b863-d34b194333cd/application

**Skills:** Marketing Strategy, Budget Management, P&L Management, Social Media Management, Community Management, Live Streaming Event Management, Offline Activity Management, Chinese Social Media Platforms (Bilibili, Xiaohongshu, Weibo), Steam Publishing, PC Platform Publishing, English Language

> The Brand Publishing Manager will develop and maintain intellectual property for Sky in the Chinese market, driving marketing strategies for user acquisition and community optimization. This role involves managing P&L, collaborating with cross-functional teams, and executing marketing campaigns across social media a...

## Job description

Brand Publishing Manager – Sky China Working location: Shanghai

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and Flow. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park. We are seeking an experienced Publishing Manager The ideal candidate should have experience working in a research and development-oriented publishing company, have successfully independently launched projects rated S or above, and possess strong user operation thinking skills.

What you'll do here:

1. Develop and maintain TGC game’s IPs in China: Develop and formulate TGC game’s IPs (Including Sky, 3rd party games and new projects) during the game's launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc.
2. Build a community matrix: Build a highly effective and player-oriented community strategy with dissemination, deeply explore the demands of target users in different circles, assist in the positioning and tone of “Sky’s products, help Sky continuously optimize the construction and interaction with player communities, and continuously optimize the exposure and conversion of social media channels
3. Collaborate with different stakeholders around Chinese marketing and publishing: Responsible for collaboration with the headquarters team, NetEase team, ThatSkyShop and other related teams, integrating resources from all parties, completing product promotion plans, creative packaging schemes and implementation at various stages, responsible for marketing activity implementation, community and user community management, and continuously optimizing the execution effect of the above modules; Establishing local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users.
4. Manage overall marketing related figures: Managing and optimizing China marketing’s budget, profit and loss (P&L) to ensure efficient use of resources.

Must Haves:

1. Bachelor's degree or higher, with over 5 years of experience in marketing and publishing at a research and development-oriented publishing company.
2. Experience working across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams.
3. Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.), with complete experience in managing live streaming events and offline activities.
4. Experience managing teams and stakeholders through ambiguous, high-stakes moments. Excellent cross-team collaboration skills, with the ability to work across stakeholder groups, functional areas, regions, and different seniority levels to achieve goals.
5. Deep familiarity with art game players, and internet culture, ideally has a deep familiarity with Sky
6. Results-oriented approach, using metrics to evaluate the impact/engagement of campaigns and overall performance.

Bonus points for:

1. Brand and publishing experience for steam and PC platform publishing experience.
2. Fluency in English is preferred.

## About thatgamecompany

## Company Overview
- **One-liner**: thatgamecompany is an independent game studio dedicated to creating timeless, emotionally resonant interactive entertainment that inspires human connection worldwide.
- **Entity Type**: Private (Privately Held; last reported funding round in 2022 with $160M investment)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2006 (founded on May 15, 2006)
- **Founders**: Jenova Chen, Kellee Santiago

## Core Business
- **Primary industry/industries**: Video games / Interactive entertainment
- **Target customers**: B2C – broad audience of all ages and backgrounds; mobile, console, and PC gamers
- **Mission or purpose statement**: “Create timeless entertainment that makes positive change to the human psyche worldwide.”

## Products & Services
- **[flOw (2007)](https://thatgamecompany.com/our-history/)**: A downloadable game originally a Flash title, remade for PlayStation Network with enhanced visuals and multiplayer. Focuses on intuitive, meditative gameplay.
- **[Flower (2009)](https://thatgamecompany.com/our-history/)**: A PS3 title where the player controls the wind to guide petals through landscapes. Evokes emotions of tranquility and wonder. Inducted into the Smithsonian’s permanent collection.
- **[Journey (2012)](https://thatgamecompany.com/our-history/)**: Award-winning PS3 game about a pilgrim crossing a desert towards a mountain. Known for its anonymous multiplayer cooperation and emotional storytelling.
- **[Sky: Children of the Light (2019)](https://thatgamecompany.com/our-history/)**: Free-to-play mobile/console/PC game (spiritual successor to Journey). Players explore magical realms, fly using capes, and meet other players. Available on iOS, Android, Nintendo Switch, PS4, and Windows. Reached 100 million installations by May 2021. Chosen as Apple’s iPhone Game of the Year 2019.
- **Upcoming fifth game (in development)**: Described by founder Jenova Chen as “like a theme park” and “the most ambitious game I have built.”

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue – $17.8M (estimated 2025 data); Total Funding – $36.1M per LinkedIn (prior rounds) **plus** a $160M investment announced in March 2022 (with Pixar co-founder Edwin Catmull as advisor). (Sources conflict slightly; the $160M appears to be a later, larger round not reflected in the LinkedIn summary)
- **Notable Investors/Partners**: Benchmark (led Series A), Capital Today (led Series B), Edwin Catmull (advisor, former Pixar co-founder). Past partners include Sony Computer Entertainment (initial contract for three PlayStation Network games).
- **Growth Signals**: Headcount grew 16% YoY to ~198 employees; operates across 15 countries; Sky continues to expand platforms (Windows early access April 2024); active job postings: 24 (yearly trend +4.3%). Announced a new game jam (“thatgamejam”) in June 2025 focused on creativity and emotion.

## Competitive Advantages
- **Unique emotional design philosophy**: Games are designed by first mapping out desired player emotions rather than mechanics, creating experiences rarely found in mainstream gaming.
- **Artistic credibility and legacy**: flOw, Flower, and Journey are critically acclaimed and exhibited in museums like the Smithsonian. The studio is recognized as a pioneer of art games.
- **Broad accessibility**: Games are intuitive, controller-friendly, and designed to be enjoyed by people of all ages and cultures.
- **Long-term relationship with a passionate community**: Sky has a dedicated player base with millions of installations, supported by live operations and regular content updates.
- **Creative autonomy**: The company prioritizes innovation over blockbuster financial pressure, enabling risk-taking on emotionally rich projects.

## Strategic Focus
- **Expanding Sky: Children of the Light** – continued platform releases, live content, and regional brand growth (e.g., dedicated brand managers for Indonesia, China).
- **Developing the next-generation title** – described as “the most ambitious” yet, with a theme-park-like scale.
- **Deepening AI and machine learning capabilities** – open positions for Senior Machine Learning Engineer and Full-stack Engineer (AI application focused) indicate investment in AI-driven gameplay or operations.
- **Fostering internal creativity** – initiatives like thatgamejam encourage experimentation across the studio.
- **Strengthening global presence** – operating in 15 countries with localized teams for publishing, support, and marketing.

## Why Work Here
- **Culture**: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
- **Remote/Hybrid/Office Policy**: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
- **Notable Perks & Engineering Culture**: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
- **Growth Opportunity**: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
- **Mission-driven work**: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.

## Sources
1. [thatgamecompany.com – Official Site, About, Careers, News](https://thatgamecompany.com/)
2. [thatgamecompany Careers Page](https://thatgamecompany.com/careers/)
3. [LinkedIn Company Profile for thatgamecompany](https://www.linkedin.com/company/thatgamecompany)
4. [Wikipedia – thatgamecompany](https://en.wikipedia.org/wiki/ThatGameCompany)
5. [thatgamecompany – Our History](https://thatgamecompany.com/our-history/)

## Other roles at thatgamecompany

- [Project Manager, Creative Services (Contract)](https://feeny.ai/job/project-manager-creative-services-contract-thatgamecompany-united-states-tqfbbstq3rcm) — United States
- [Senior Engine Programmer](https://feeny.ai/job/senior-engine-programmer-thatgamecompany-united-states-bthpk0sccwmr) — United States
- [IT Support Specialist](https://feeny.ai/job/it-support-specialist-thatgamecompany-los-angeles-s9mfzmmxp6a9) — Los Angeles, CA
- [Staff Systems Software Engineer](https://feeny.ai/job/staff-systems-software-engineer-thatgamecompany-united-states-2xspsxd4nkfa) — United States
- [Game Engine Engineer](https://feeny.ai/job/game-engine-engineer-thatgamecompany-shanghai-b7ge525n3wyc) — Shanghai, China
- [3D Character Artist (Mid-Senior)](https://feeny.ai/job/3d-character-artist-mid-senior-thatgamecompany-united-states-hnr65zscpf8x) — United States
- [Build Engineer](https://feeny.ai/job/build-engineer-thatgamecompany-united-states-188c9cwh2mnb) — United States
- [Technical Game Designer](https://feeny.ai/job/technical-game-designer-thatgamecompany-shanghai-gm4tx8xkhkr4) — Shanghai, China
- [UGC & Creator Community Specialist](https://feeny.ai/job/ugc-creator-community-specialist-thatgamecompany-shanghai-sfsxkhkb70sp) — Shanghai, China
- [IP & Experiential Marketing Manager](https://feeny.ai/job/ip-experiential-marketing-manager-thatgamecompany-shanghai-sqyjzh1vnj0e) — Shanghai, China