--- title: 'Brand Strategist at Brand New School' canonical: 'https://feeny.ai/job/brand-strategist-brand-new-school-london-p66t9w5at127' type: 'job' last_seen: '2026-09-11' --- # Brand Strategist at Brand New School - **Company:** Brand New School - **Location:** London, United Kingdom - **Posted:** 2026-02-12 - **Last confirmed live:** 2026-09-11 - **Apply:** http://boards.greenhouse.io/brandnewschool/jobs/5802810004?gh_jid=5802810004 ## Job description ## Who We Are For 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce. We’re different by design — built to move seamlessly from idea to impact. As we expand with a presence in London, we are building a small, senior team to shape the next chapter of Brand New School globally. Opportunity We are seeking a full-time Brand Strategist for our London studio with a strong understanding of brand design and the ability to build clear, scalable brand systems and visual languages. This is a hands-on role for an experienced strategist with brand-building and social expertise, driven by insight and conviction. You will work closely with Design Directors, the ECD, and extended creative teams, building strategies that anchor distinctive, flexible brand expressions. Working across multiple projects at once, you’ll create roadmaps for brand systems that operate seamlessly across static, motion, and digital environments. As part of a small London team, you’ll help set the standard for strategic quality and how brand work is made. The role suits someone who is globally minded, design-literate, and motivated by creating meaningful cultural connections. ## Role Craft - Create and shape original strategic platforms that are clear, compelling, and culturally aware - Translate research, cultural insight, and client objectives into focused, scalable brand territories - Develop sharp points of view that guide creative expression across systems and deliverables - Maintain a high bar for clarity, coherence, and craft across all strategic output - Ability to plan, build, and run collaborative client workshops, synthesizing stakeholder input and research into strategic platforms that guide design. Delivery and Collaboration - Lead strategy across multiple projects from brief to delivery, balancing rigor, pace, and detail - Partner with Design Directors, ECDs, and creative teams to develop strategy that informs creative expression and defines a distinctive position - Build and deliver persuasive presentations tailored to diverse audiences - Respond to feedback constructively, iterating with intent and focus Ways of Working - Work in an organised, proactive way, maintaining momentum with minimal oversight - Embrace new tools, methods, and approaches to collaboration and world-building - Contribute positively to studio culture through curiosity, openness, and care for the work - Draw insight from beyond the branding and creative industries, bringing fresh perspectives into the studio and its work ## Experience - Experience working in design studios or agencies on brand identities and systems - Strong grounding in core brand strategy disciplines (e.g. positioning, architecture, and purpose) - Proven ability to contribute to and strategically influence multiple workstreams across all phases of a project - Comfortable owning and progressing work independently - Experience collaborating across disciplines, including design, motion, and technology, and with external stakeholders ## Skills - Ability to connect business context, cultural insight, and ambiguity into clear brand implications - Expert storyteller, crafting compelling narratives and copy that bring strategy to life - Strong ability to create focus and clarity within complex or undefined scenarios - Confident using tools such as Figma/FigJam, Pitch, Notion, and Google Workspace Details - Full-time, permanent role at our London studio. UK work authorisation required. - Hybrid work schedule: Tuesdays, Wednesday and Thursdays in studio. Mondays and Fridays remote. - 24 work from home flex days, used to work remotely on in-studio days. - 20 days holiday, UK bank holidays, and typically an end of year holiday closure from Christmas to New Year. - A competitive salary sacrifice pension scheme. - Continued education plan reimbursements. - Peer bonus system. - Scheduled performance reviews. - Dog friendly work environment. 🐶 - BNS will comply with the employer pension duties in accordance with Part 1 of the Pensions Act 2008. ## Compensation Salary is commensurate with experience. ## About Brand New School ## Company Overview - **One-liner**: A design-driven creative company that partners with modern brands to solve problems from idea to execution, producing commercials, branding, interactive media, and music videos. - **Entity Type**: Private (Privately Held) - **Headquarters**: New York City, New York, United States - **Founded**: 2000 - **Founders**: Jonathan Notaro ## Core Business - **Primary industry/industries**: Design Services, Creative Production, Animation, Visual Effects, Branding - **Target customers**: B2B – large global brands (e.g., Coca-Cola, Apple, Google, Nike, Gillette, Ford, BBC, Starbucks) - **Mission or purpose statement**: “To inspire others to see problems as opportunities to be authentic and original.” ## Products & Services - **[Full-Service Creative Production]**: Strategy, ideation, design, and production across commercials, live-action films, animation, interactive/experiential media, and branding consultation. The studio handles everything from concept through execution. - **Director Roster**: A diverse group of directors (Chris Dooley, Ben Go, Robert Bisi, Brumby Boylston, Jonathan Notaro) who lead projects for blue-chip clients and have received industry recognition. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Annual Revenue — USD 4.6 million (LinkedIn estimate) - **Notable Investors/Partners**: No institutional investors listed; clients include Apple, Google, Coca-Cola, Nike, Gillette, Ford, BBC, Starbucks, Cartoon Network, Oreo, GE, McDonald’s, Lego, ESPN, Honda, Samsung, Taco Bell, and others. - **Growth Signals**: Headcount of 104 (+3.1% YoY), operates in 5 countries, has been recognized by AICP, Art Directors Club, D&AD, Cannes Lions, and AIGA. Recent brand projects include launch campaigns for Gillette Fusion ProShield, OnePlus 3T, and Google devices. ## Competitive Advantages - **Multi-disciplinary model**: Combines strategy, design, live-action, and animation under one roof, allowing seamless execution from idea to final product. - **Two decades of experience**: Founded in 2000, with a long track record of high-profile campaigns and a roster of award-winning directors. - **Process for originality**: A structured creative process that encourages “original ideas from anywhere” and ensures work cuts through noise. - **Recognition**: Industry awards from Cannes Lions, D&AD, AICP, and others. ## Strategic Focus - **Building a “playground for creativity”**: Brand New School emphasizes a culture where diverse artists, thinkers, and makers can experiment freely and be bold. The company aims to attract “original thinkers” who want to contribute to its mission of authenticity and originality. - **Continued growth**: Expanding through partnerships with modern brands and maintaining a hybrid work model that balances remote flexibility with onsite collaboration. ## Why Work Here - **Culture**: “Originals are welcome.” The company describes itself as a creative playground where employees are encouraged to express their authenticity. - **Work Model**: Hybrid – employees are provided equipment for both home and office to allow a balance of remote work and onsite collaboration. - **Perks & Benefits** (from culture page): - 100% employer-paid medical, dental, and vision premiums for employees - 401k plan with access to financial advisors - Dedicated budget for continued education and training - Recruiting bonuses for referring new talent - Peer bonuses to recognize contributions - Pet-friendly offices - Mentorship program with assigned mentors - Formal growth plans and review processes - **Engineering/Creative Culture**: Focus on individual growth, mentorship, and cross-disciplinary collaboration. Salary ranges: Head of Production ~$156k, Internship ~$65k, Corporate Office ~$134k (LinkedIn estimates). ## Sources 1. [brandnewschool.com](https://www.brandnewschool.com/) 2. [brandnewschool.com/culture](https://www.brandnewschool.com/culture) 3. [linkedin.com](https://www.linkedin.com/company/brand-new-school) 4. [wikipedia.org](https://en.wikipedia.org/wiki/Brand_New_School) 5. 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