---
title: 'Brand Strategist at Sora Union'
canonical: 'https://feeny.ai/job/brand-strategist-sora-union-global-04z3vykjc9z8'
type: 'job'
last_seen: '2026-09-12'
---

# Brand Strategist at Sora Union

- **Company:** Sora Union
- **Location:** Global
- **Posted:** 2026-03-26
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/soraunion/jobs/5165698008

## Job description

Talent is everywhere, opportunity is not. Sora Union changes that.

[Sora Union](https://d4hkqw04.na1.hs-sales-engage.com/Ctc/L1+23284/d4HKqw04/Jks2-6qcW69sMD-6lZ3mwW4pdrX12lMsBFW3XCq3c7TTj_dW7tc7Xz7CxT_FW2G8ZxC7kbkzPW5WQwWZ7jfG52N5BBzz8P1vw7W1n2gpJ3Vqs0vW4wdpSC2YPFfJW7j3x8p6GKbYHN49SG5tKYw7KN1BPwlQjP6WfW2lCnk9493krwW6RvP8-6zWk-KW5QklDY6tCMjKVjbN8b4lCvbWN6dDyY-WbvNJW3S_grX40QKdBW70W2Xw8lLlyqW4XCpWH5JxZYqW4HCX_v70CKMcf42pPxs04) is a globally distributed professional services company that specializes in Design, Software Engineering, QA. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education.

We’re looking for a Financial Services Brand Strategist to help shape brand and go-to-market clarity for firms operating in complex, credibility-driven categories such as asset management, wealth, fintech, banking, insurance, and adjacent financial services.

This role is about translating business model complexity, market positioning, trust signals, audience expectations, and growth ambitions into a clear strategic direction that can guide messaging, design, and digital experience.

The strategist is expected to operate with fluency in regulated or credibility-sensitive environments where differentiation must be sharp, but never careless.

You'll be responsible for:

- Lead discovery and strategic diagnosis for financial services clients
- Analyze category dynamics, competitors, market perceptions, and audience expectations
- Define or refine positioning, narrative, and differentiation
- Develop messaging architectures that balance sophistication, credibility, and clarity
- Shape website structure and content logic based on user intent and business priorities
- Translate strategic insight into actionable guidance for design and digital teams
- Contribute to client workshops, strategic presentations, and recommendation decks. Live presentations on a constant basis.

Ideally, you'll have:

- A minimum of 6+ years of professional design experience.
- Experience in brand strategy, positioning, messaging, or consulting for financial services, fintech, professional services, or complex B2B categories
- Strong ability to work across strategy, narrative, and digital structure
- Comfortable with ambiguity, but disciplined in turning ambiguity into systems
- Can simplify complex businesses without flattening them
- Understands credibility signals in conservative markets
- Knows how to modernize without damaging trust
- Can connect positioning to information architecture and website narrative flow
- Produces strategic documents that are usable, not abstract
- Strong presentation and workshop skills
- B2 level English language proficiency or higher.

Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.

## About Sora Union

## Company Overview
- **One-liner**: Sora Union is a globally distributed professional services company that connects organizations with highly skilled displaced and at-risk talent to deliver design, engineering, and quality assurance solutions.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: San Francisco, California, United States
- **Founded**: Not publicly available (celebrated 3 years of operation in recent communications, suggesting a founding around 2021)
- **Founders**: Nate Dalton (Co-Founder & CEO), Sophia Wajnert (Co-Founder & President), Oleksandra Slasna (Co-Founder & Project Coordinator)

## Core Business
- **Primary industry/industries**: Professional Services (Design, Engineering, QA, Project Management)
- **Target customers**: B2B; serves enterprises and organizations across HealthTech, Financial Services, Nonprofit, and other sectors. Current customers located in India, Israel, Norway, United Kingdom, and United States.
- **Mission or purpose statement**: “Talent is everywhere, opportunity is not. Sora Union changes that.” The company focuses on gathering and organizing highly-skilled displaced people to deliver exceptional work and mitigate economic disruption from conflicts and climate change.

## Products & Services
- **Design**: Brand design, product design, and creative direction to build meaningful brand experiences and user-centered digital products.
- **Engineering**: Full-stack development, data engineering, and technical leadership to deliver scalable web, mobile, and data systems.
- **QA Engineering**: Rigorous testing processes and quality assurance to ensure polished, dependable products that meet the highest standards.
- **Project Management**: End-to-end project management and cross-functional coordination for clients in unpredictable environments.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding not publicly available; headcount of 27 employees (as of latest data), with a -17.9% YoY change.
- **Notable Investors/Partners**: Board members include Nate Dalton (Co-Founder & CEO) and Sophia Wajnert (Co-Founder & President). No external investors publicly listed.
- **Growth Signals**: Active job postings (2 open roles as of recent data); named a finalist for TLC Lions Human Company of the Year; joined Innovate4Refugees initiative.

## Competitive Advantages
- **Talent model**: Focuses exclusively on displaced or at-risk individuals (due to conflict or climate change), turning adversity into a unique value proposition.
- **Global distributed team**: Operates across 14 countries (Argentina, Brazil, Chile, Egypt, Ethiopia, Ghana, India, Mexico, Nigeria, Pakistan, Poland, Portugal, Ukraine, United States, Venezuela), providing 24/7 coverage and resilience.
- **Culture of empathy & inclusivity**: Core values emphasize empathy, inclusivity, and partnership, creating a supportive environment that attracts and retains diverse talent.

## Strategic Focus
- **Current priorities**: Scaling the distributed workforce to serve more clients, deepening impact in HealthTech and Financial Services, and expanding the “anti-fragile” project partner model.
- **Growth direction**: Continue building a global talent pool from underserved regions, with an emphasis on social impact and sustainability.

## Why Work Here
- **Culture highlights**: Values-driven environment with a strong emphasis on empathy, inclusivity, and partnership. High employee ratings: 4.5/5.0 on LinkedIn (14 reviews), with top scores for Work-Life (4.6), Culture (4.6), and Career (4.4).
- **Remote/hybrid policy**: Fully distributed operating model designed for mobility. Teammates can take their careers with them if they need to relocate.
- **Notable perks**: Fair remuneration, opportunities for growth, collaborative and supportive team environment, and the chance to work on meaningful projects for global clients.
- **Engineering culture**: Cross-functional teams with a focus on quality, agility, and continuous improvement. Open roles include Senior Full Stack Developer, Data Engineer, and Forward Deployed Engineer.

## Sources
1. [soraunion.com](https://soraunion.com/)
2. [soraunion.com/about-us](https://soraunion.com/about-us)
3. [soraunion.com/careers](https://soraunion.com/careers)
4. [linkedin.com/company/soraunion](https://www.linkedin.com/company/soraunion)
5. [job-boards.greenhouse.io/soraunion](http://job-boards.greenhouse.io/soraunion)

## Other roles at Sora Union

- [Senior Computer Vision Scientist](https://feeny.ai/job/senior-computer-vision-scientist-sora-union-global-p7vn0206mdwn) — Global
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- [Senior Python Developer for Sora Union](https://feeny.ai/job/senior-python-developer-for-sora-union-sora-union-global-384mkcwrd7e7) — Global
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