---
title: 'Brand Success Analyst - Grapevine at New Engen, Inc.'
canonical: 'https://feeny.ai/job/brand-success-analyst-grapevine-new-engen-inc-new-york-ccnevvtfq07c'
type: 'job'
last_seen: '2026-09-15'
---

# Brand Success Analyst - Grapevine at New Engen, Inc.

- **Company:** New Engen, Inc.
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4289114009

## Job description

WHY GRAPEVINE?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Grapevine is New Engen’s scalable solution that helps brands license high-performing third-party creator content quickly and easily. We use our network of 800+ creators to deliver ready-to-run content to leading DTC brands for their social ad campaigns.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other,  thrive. We work hard, stay humble, and build with purpose.

## WHAT YOU'LL DO

Own Brand Relationships and Program Execution Serve as the primary point of contact for a portfolio of DTC brands, building strong relationships and guiding them through onboarding, campaign execution, and ongoing growth. Manage day-to-day workflows across the ad delivery process, ensuring content is delivered, performance goals are met, and brands are set up for success on GrapevineAI.

Develop Creative Strategy and Growth Roadmaps Partner with brands and internal creative strategists to define performance-driven creative strategies. Build clear growth roadmaps that combine written and visual content to achieve business goals, ensuring creative direction is aligned with brand needs and audience expectations.

Drive Content Execution and Quality Support the development of high-impact content by partnering with Creative Strategists and leveraging market insights and performance data. Oversee content production from a project management standpoint, ensuring deliverables move efficiently from concept through final delivery. Provide thoughtful feedback on UGC, video, static ads, and written content while ensuring all outputs meet brand standards and quality expectations.

Own Performance and Optimization Analyze campaign performance to understand what’s working and where to improve. Use data and insights to guide creative iterations, optimize advertorial content, and improve conversion rates while helping brands achieve revenue and growth goals.

Collaborate Cross-Functionally to Deliver Results Work closely with Content Strategists and cross-functional teams to align on creative direction, performance insights, and campaign execution. Maintain consistent communication with brands through meetings and Slack to ensure alignment and momentum.

Bring New Ideas and Drive Innovation Continuously explore new ideas, strategies, and opportunities to improve performance and expand program impact. Contribute to evolving how Grapevine approaches social advertising by testing new concepts and sharing insights that move the business forward.

## WHAT YOU BRING

- Bachelor’s degree or equivalent experience, with 0–2 years of experience across startups, performance marketing, analytics, consulting, or other growth-oriented industries. Recent graduates are encouraged to apply. We value curiosity and a willingness to learn.
- Strong interest in marketing, creative strategy, and consumer brands, with energy and enthusiasm for helping brands grow.
- Proficiency in Excel and PowerPoint, including skills like pivot tables, data organization, and building clear, polished presentations; comfortable working with and analyzing data.
- Business curiosity and awareness, with an interest in market trends, competitive landscapes, and how content and technology drive growth.
- An entrepreneurial, builder mindset, with excitement for testing ideas, iterating quickly, and working in fast-paced, evolving environments.
- Strong organization and project management skills, with the ability to manage multiple priorities, stay detail-oriented, and consistently follow through on deadlines.
- Clear and compelling communication skills, with the ability to distill information into concise insights and strong written deliverables.
- A collaborative and positive approach, with the ability to build strong relationships across teams and contribute to a supportive, high-energy environment.
- A sense of ownership and accountability, paired with a proactive attitude and a drive to get things done.
- A curious, team-first mindset, bringing enthusiasm, adaptability, and a sense of fun to the work.

## PERKS & BENEFITS

- Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity / Paternity
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment
- The coolest team ;)
- Fun company events & off-sites

Salary Range: $70,000 - $80,000 USD annual Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

Important Notice About Job Openings:

Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.

New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.

All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain.

If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.

## About New Engen, Inc.

## Company Overview
- **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands.
- **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M)
- **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103)
- **Founded**: 2016
- **Founders**: Justin Hayashi (CEO & Founder)

## Core Business
- **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing
- **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services
- **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration.

## Products & Services
- **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue.
- **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data.
- **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators).
- **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops).
- **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation.
- **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn]
- **Total Funding**: $10.6M across 3 rounds:
  - Seed (Sep 2016): $2.5M – 1 investor
  - Series A (May 2017): $8.1M – 4 investors
  - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn]
- **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn]
- **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn]

## Competitive Advantages
- **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads.
- **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models.
- **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray).
- **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven.

## Strategic Focus
- **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media.
- **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions.
- **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements.
- **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach.

## Why Work Here
- **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.”
- **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility.
- **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1).
- **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates).
- **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment.
- **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both.

## Sources
1. [newengen.com – Company page](https://newengen.com/company/)
2. [newengen.com – Services](https://newengen.com/services/)
3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen)
4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/)

## Other roles at New Engen, Inc.

- [Associate Director, Content Strategy (B2B) - Donut Studios](https://feeny.ai/job/associate-director-content-strategy-b2b-donut-studios-new-engen-inc-los-angeles-hyd8rhcagxdd) — Los Angeles, CA
- [Associate Director, People Partner](https://feeny.ai/job/associate-director-people-partner-new-engen-inc-seattle-zbkjbhhmhzaq) — Seattle, WA
- [Enterprise Deal Operations Manager](https://feeny.ai/job/enterprise-deal-operations-manager-new-engen-inc-seattle-s0471k90hqdv) — Seattle, WA
- [Lead Brand Success Analyst - Grapevine](https://feeny.ai/job/lead-brand-success-analyst-grapevine-new-engen-inc-new-york-3gjb1hqnwcv2) — New York, NY
- [New Engen Network](https://feeny.ai/job/new-engen-network-new-engen-inc-remote-36ph1yf57t2w)
- [Sr. Creative Strategist (B2B) - Donut Studios](https://feeny.ai/job/sr-creative-strategist-b2b-donut-studios-new-engen-inc-remote-6881rjp159tq)
- [Manager, Media Strategy](https://feeny.ai/job/manager-media-strategy-new-engen-inc-seattle-wa-brooklyn-qfj68z1c2fjk) — Seattle WA & Brooklyn, NY
- [Senior People Partner](https://feeny.ai/job/senior-people-partner-new-engen-inc-seattle-expj9r8z82p3) — Seattle, WA
- [Senior Manager, Sales](https://feeny.ai/job/senior-manager-sales-new-engen-inc-united-states-n07v5x8qm6tq) — United States
- [Senior Manager, Paid Search](https://feeny.ai/job/senior-manager-paid-search-new-engen-inc-seattle-wa-manhattan-nmek1541mdgw) — Seattle WA & Manhattan, NY