--- title: 'Burson | Account Executive, Japan at WPP' canonical: 'https://feeny.ai/job/burson-account-executive-japan-wpp-tokyo-1rr9hm93y2ck' type: 'job' last_seen: '2026-10-17' --- # Burson | Account Executive, Japan at WPP - **Company:** WPP - **Location:** Tokyo, Japan - **Posted:** 2026-07-22 - **Last confirmed live:** 2026-10-17 - **Apply:** https://job-boards.greenhouse.io/wpp/jobs/8633974002 ## Job description WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit [WPP.com.](https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0) ## ACCOUNT EXECUTIVE ## About Burson Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The Role: As an Account Executive you are expected to actively be involved in the day to day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. ## CORE JOB RESPONSIBILITIES & REQUIREMENTS Client Service: - Stay updated on all your clients, their industries and competitors by actively reading articles, press materials, marketing collateral and strategy documents. - Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients. - Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc. - Know how to use the Burson proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network. - Know the Burson research and measurement methodologies and implement research and measurement tools to support the account team in IC programs. - Understand the media landscape and be able to help develop and customize media lists for your clients. - Build media relationships and be able to leverage relevant knowledge to benefit your clients. - Assist in press materials development and support the preparation of press events. - Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels. Business Development: - Be an active listener during client meetings. Every client meeting can lead to opportunities to grow existing relationships. - Stay updated on social media and other channels for opportunities and convey them to the senior team members for possible new business opportunities. - Assist the senior members in developing case studies and new business proposals. Team Work and Talent Management: - Be an effective team player and collaborate with the team to design and implement effective client strategies. - Be receptive to ideas and suggestions from the other members of the team and be able to work as a team to support each other. - Consistently demonstrate integrity and credibility and build trust through inclusive behavior. Financial Management: - Record time in Maconomy in a timely manner. - Make supervisors aware of your time so the business can be managed profitably. - Support the senior team members in managing vendor relationships, costs and invoicing. Agency Responsibilities: - Use Burson’s intranet and resources; keep your profile updated. - Be a brand ambassador and help recruit top talent by knowing our capabilities. - Adhere to Burson confidentiality and disclosure agreements and code of ethics/conduct. The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job. At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com. ## #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide. ## About WPP ## Company Overview - **One-liner**: WPP is the world’s largest advertising and marketing services group, helping leading brands navigate change and deliver growth through media, creative, production, and enterprise solutions. - **Entity Type**: Public (LSE: WPP, NYSE: WPP) - **Headquarters**: London, United Kingdom - **Founded**: 1971 (by Sir Martin Sorrell) - **Founders**: Sir Martin Sorrell ## Core Business - **Primary industry**: Advertising, Marketing, Media, Public Relations, Digital Services - **Target customers**: B2B and B2C enterprise clients – global brands, retailers, and government organisations - **Mission or purpose statement**: “Trusted growth partner for the world’s leading brands” – aligning success with clients, people, and partners to deliver transformation and growth. ## Products & Services - **WPP Media**: Media planning, buying, and data-driven audience targeting across all channels. - **WPP Creative**: Brand building, advertising, content creation, and storytelling with AI-enabled personalisation. - **WPP Production**: Next-generation production services using generative AI to accelerate timelines and reduce costs. - **WPP Enterprise Solutions**: Transformative enterprise technology, customer experience, and commerce solutions. - **WPP Open**: Pioneering agentic marketing platform that unifies data, AI agents, and human talent in a single secure workspace for end-to-end marketing planning and execution. ## Market Standing - **Valuation/Market Cap**: ~£10 billion (approx. $12.5 billion) as of mid-2025 (market data from LSE) - **Key Metric**: Annual revenue of £14.8 billion (2024 full year) - **Notable Investors/Partners**: Institutional investors; technology partners include Adobe, Google, Microsoft, and leading AI innovators. - **Growth Signals**: - Launch of WPP Open, an AI-powered agentic platform that securely connects client data for real-time optimisation. - Continued investment in generative AI for production and creative personalisation. - Global headcount of approximately 100,000 employees, with offices in over 100 countries. ## Competitive Advantages - **Scale & Integration**: Only company that combines media, creative, production, and enterprise solutions under one roof, offering seamless end-to-end services. - **WPP Open Platform**: Proprietary AI platform that differentiates by enabling privacy-safe, real-time marketing optimisation across all client touchpoints. - **Deep Tech Partnerships**: Exclusive integrations with Google, Microsoft, Adobe, and AI startups, giving clients access to best‑in‑class innovation. - **Talent & Culture**: Attracts top creative, data, and technology professionals; strong emphasis on internal mobility and cross‑discipline careers. ## Strategic Focus - **AI‑First Transformation**: Embedding AI across all operations via WPP Open to automate routine tasks and elevate creative work. - **Sustainability & Trust**: Embedding sustainability into client solutions and committing to transparency in data use and measurement. - **Simplification**: Becoming simpler to work with – breaking down silos between operating units to deliver integrated outcomes. ## Why Work Here - **Global Opportunities**: Work with iconic brands (e.g., Ford, Unilever, Google, Nestlé) across 100+ countries; careers span media, creative, tech, data, and production. - **AI as a Teammate**: WPP positions AI as a force multiplier, not a replacement – giving employees the chance to focus on high‑value, creative work. - **Culture of Belonging**: Emphasises openness, trust, and diversity; “Belonging isn’t a programme” – building a culture where people feel free to be themselves. - **Growth & Mobility**: Designed for career mobility – move across disciplines, brands, and borders; continuous learning supported. - **Work Environment**: Hybrid/remote arrangements vary by role and location; global campuses in London, New York, and other major cities designed to spark collaboration. - **Perks & Benefits**: Competitive compensation, learning & development programmes, and a commitment to inclusive hiring (including use of AI tools to reduce bias in recruitment). ## Sources 1. [wpp.com - Company Overview](https://www.wpp.com/en/about) 2. [wpp.com - Careers](https://www.wpp.com/en/careers) 3. [wpp.com - Search & Apply](https://www.wpp.com/careers/search-and-apply) 4. 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