--- title: 'Business Analyst at ZURU' canonical: 'https://feeny.ai/job/business-analyst-zuru-bentonville-nca0kv8wgmhc' type: 'job' last_seen: '2026-09-11' --- # Business Analyst at ZURU - **Company:** ZURU - **Location:** Bentonville, United States - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/zuru/c27ec9e8-b7a9-44e1-9be6-3e5ac7cb2c75 ## Job description Ready to reimagine your career? Apply now to join ZURU as a Business Analyst! ZURU is in a phase of explosive growth, driven by disruptive new brands and innovations. Our Sales team is looking for an analytical, strong communicator with a passion for consumer goods. You'll work across our iconic consumer goods brands like MONDAY Haircare, DAISE, Millie Moon, and Rascals + Friends, as well as our toy brands like X-Shot, Bunch of Balloons, and Mini Brands — all while helping launch exciting new brands to market. Position Impact We're looking for a commercially curious Business Analyst to join a fast-paced, insight-led team within a leading CPG business. This is a critical support role sitting at the heart of our commercial operation you'll be the analytical engine that powers our Key Account team, turning data into decisions and stories into strategy. Working closely with our team, you'll own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI. You'll be the single source of truth for sales performance across your portfolio. ## How you’ll help us grow Sales Performance & Reporting - Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers - Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift. - Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team. - Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions. Promotional & Trade Analysis - Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness. - Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return. - Flag promotion compliance issues and track retailer execution in-store and online. Range Review & Category Support - Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings. - Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support ranging decisions - Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies. - Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance. Cross-Functional Collaboration - Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning. - Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods. - Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary. - Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence. ## What You Bring To ZURU Essential - Confident in Microsoft Excel (formulas, PivotTables) and comfortable building clean, insight-led PowerPoint slides, we'll help you sharpen the advanced stuff. - A naturally curious, commercial mindset, when you see a number, you want to know the story behind it. - Sharp attention to detail and the ability to juggle multiple tasks and deadlines at once. - A clear communicator who can explain data simply to people who aren't analysts. - Genuine interest in FMCG, retail, or consumer data, no direct experience required. Highly Regarded - Exposure to a major retail data platform (Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar) — through study, internship, or work experience. - Any experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role, CPG experience is a bonus. - A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline. - Familiarity with data visualisation tools like Power BI or Tableau. The Person We Are Looking For Beyond the technical skills, we're looking for someone who: - Moves fast without sacrificing accuracy you know when good enough is good enough, and when precision matters. - Takes ownership of their numbers and isn't afraid to challenge assumptions or push back with data. - Is naturally collaborative you'll work across Sales, Marketing, Finance, and Supply Chain and need to build trust quickly. - Brings commercial curiosity you don't just report what happened, you want to understand why and what to do about it. - Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same. Think you’ve got what it takes? Apply now and tell us your story. [LIFE@ZURU](https://www.instagram.com/lifeatzuru/) ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day. At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else. Get to know us a little better by checking out @lifeatzuru on Instagram or [www.zuru.com](http://www.zuru.com). ## WHAT WE OFFER (Country-specific) - 🌱 Culture for Growth - 🌎 Global Opportunities - 💡 Surrounded by an A Player Team - 💰 Competitive Remuneration ZURU – Reimagining tomorrow 🚀 ## #LI-CM2 ## About ZURU ## Company Overview - **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology. - **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits) - **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad) - **Founded**: 2003 - **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray ## Core Business ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible. ## Products & Services - **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches. - **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals: - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care) - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US) - **Pet Care** – Rhodes Pet Science - **Home Care** - **Health & Wellness** - **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components: - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions. - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site. - 600+ engineers working across six global R&D hubs; over 100 patents filed. ## Market Standing - **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025) - **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed. - **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation). - **Growth Signals**: - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch. - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units. - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development. - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion. ## Competitive Advantages - **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution. - **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle. - **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops. - **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry. ## Strategic Focus - **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents. - **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost. - **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations. - **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset. ## Why Work Here - **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven. - **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets. - **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect. - **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available. - **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection. ## Sources 1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission 2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands 3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale 4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process 5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness) ## Other roles at ZURU - [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand - [Marketing Graduate - Toys](https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3) — Auckland, New Zealand - [Paid Media Graduate](https://feeny.ai/job/paid-media-graduate-zuru-auckland-9hgt23vdf5g9) — Auckland, New Zealand - [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand - [Talent Acquisition Director](https://feeny.ai/job/talent-acquisition-director-zuru-shenzhen-pxwb10gsdxgr) — Shenzhen, China - [Key Account Manager - France](https://feeny.ai/job/key-account-manager-france-zuru-paris-p04x3yss7wk3) — Paris, France - [National Account Manager - France](https://feeny.ai/job/national-account-manager-france-zuru-paris-cbm5kdws1e5d) — Paris, France - [C++ Software Engineer](https://feeny.ai/job/c-software-engineer-zuru-modena-dmd62rpd6epn) — Modena, Italy - [Content Marketing Internship (Beauty)](https://feeny.ai/job/content-marketing-internship-beauty-zuru-sydney-f71bgdb54yj1) — Sydney, Australia - [Confectionery Innovation Intern](https://feeny.ai/job/confectionery-innovation-intern-zuru-auckland-gtrj4kv4yacf) — Auckland, New Zealand