--- title: 'Business Development Executive at CGS Immersive' canonical: 'https://feeny.ai/job/business-development-executive-cgs-immersive-canada-united-states-fxnxszgfa3e9' type: 'job' last_seen: '2026-09-10' --- # Business Development Executive at CGS Immersive - **Company:** CGS Immersive - **Location:** Canada / United States - **Posted:** 2026-07-27 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/immersive/jobs/5371201008 ## Job description Innovation Starts With You. Business Development Executive Full time - Permanent Position / Remote Job Role: As a Business Development Executive you will identify target accounts, engage senior stakeholders, uncover business problems, and create credible sales opportunities across a broad portfolio that includes custom learning solutions, AI-powered roleplay, immersive AR/VR training, training delivery services, and learning-transformation consulting. The ideal candidate will prospect independently, develop account-entry strategies, conduct effective cold calls, build multichannel outreach sequences, and convert initial conversations into well-qualified discovery meetings. Responsibilities: - Conduct high-quality outbound prospecting through cold calls, email, LinkedIn, events, referrals, and coordinated multichannel sequences. - Create personalized outreach that connects CGS capabilities to a prospect’s business priorities rather than relying on generic product messaging. - Build and continuously optimize Outreach sequences by industry, persona, use case, and level of buying intent. - Convert cold conversations into credible discovery meetings by establishing relevance quickly and asking commercially meaningful questions. - Follow up consistently and professionally while recognizing when an opportunity should be advanced, nurtured, recycled, or disqualified. - Maintain a healthy balance of high-value strategic accounts and shorter-cycle opportunities. - Conduct initial discovery conversations to understand the prospect’s business environment, performance challenges, current approach, stakeholders, urgency, and decision process. - Translate early conversations into clear opportunity hypotheses for the Account Executive and solution team. - Qualify opportunities using a structured methodology such as MEDDPICC or an equivalent enterprise-sales framework. - Identify the business problem, measurable impact, compelling event, potential champion, decision criteria, decision process, competition, and next step. - Distinguish genuine buying interest from research activity, curiosity, or low-probability engagement. - Create complete, accurate handoffs to Account Executives, including stakeholder context, discovery findings, commercial potential, risks, and agreed next actions. ## Qualifications - Demonstrated success in B2B business development, sales development, enterprise prospecting, or a comparable revenue-generating role. - A proven record of generating pipeline through self-sourced outbound activity. - Strong cold-calling ability, including experience reaching managers, directors, vice presidents, and executive-level stakeholders. - Experience building and managing multichannel prospecting sequences. - Ability to sell or position both straightforward services and complex, consultative solutions. - Experience working with a modern sales technology stack, including CRM, sales engagement, prospecting, and collaboration platforms. - Strong written and verbal communication skills. - Ability to conduct structured early-stage discovery and identify commercially relevant business problems. - Strong account-research, stakeholder-mapping, and organizational skills. - Evidence of resilience, personal accountability, coachability, and consistent execution. - Sound judgment regarding when to pursue, nurture, reposition, or disqualify an account. Nice to have Qualifications: - Experience using Salesforce and Outreach. - Experience using ZoomInfo, LinkedIn Sales Navigator, intent data, or similar account-intelligence tools. - Experience with Microsoft Teams, Excel, PowerPoint, Word, and Outlook. - Experience selling enterprise learning, SaaS, professional services, technology, consulting, AI, HR technology, or transformation solutions. - Familiarity with Learning and Development, talent development, sales enablement, workforce transformation, customer experience, operations, or safety training. - Experience prospecting into large enterprise accounts with multiple stakeholders and extended decision cycles. - Familiarity with MEDDPICC, Challenger, Command of the Message, Sandler, or another structured sales methodology. Benefits: A comprehensive benefits package (Health, Dental, Life Insurance and RRSP). - Remote work from home (available options). - The opportunity for career growth and development. - A collaborative and inclusive work environment. Salary: - Salary: 50-000 – 70,000 CAD Annually. - Incentives. CGS evaluates compensation individually for each selected applicant. Final salary placement within our established parameters is based on multiple criteria, including regional market rates, internal equity considerations, cost-of-living geography, and candidate-specific attributes like professional experience, education, and technical skill sets. Furthermore, team members may have access to performance-based incentive structures and performance metrics designed to offer additional earning potential based on business growth. ## About Us For more than 40 years, CGS has empowered global enterprises to drive breakthrough performance through innovative business applications, enterprise learning and outsourcing. CGS Immersive® is an innovation lab and training transformation engine modernizing training programs and delivering immersive experiences tailored to meet the evolving needs of organizations across industries. Learn more about CGS Inc® and CGS Immersive® in our websites: https://cgsinc.com/en https://cgsimmersive.com/ ## About CGS Immersive ## Company Overview - **One-liner**: CGS Immersive builds AI-driven roleplay, AR/XR, and immersive training solutions that help enterprises onboard faster, upskill at scale, and improve workforce performance. - **Entity Type**: Private (division of CGS, a global private company) - **Headquarters**: Saint John, New Brunswick, Canada (with innovation hubs across the Americas, EMEA, and Asia Pacific) - **Founded**: Not publicly disclosed; CGS has served enterprise clients for 40+ years, and CGS Immersive operates as its innovation lab and training transformation engine. - **Founders**: Not publicly listed; the team is led by executives within CGS. ## Core Business - **Primary industry**: Corporate learning & development, immersive technology, AI-powered workforce training. - **Target customers**: B2B – enterprise organizations across 20+ sectors including healthcare, frontline industries, and high-stakes environments. - **Mission**: “Make tomorrow work” – transform workforce performance through immersive, AI-driven learning experiences. ## Products & Services - **[Cicero](https://cgsimmersive.com/)**: AI-powered roleplay and workforce productivity platform that delivers instant feedback and lets users practice unscripted, high-stakes scenarios. *(SaaS)* - **[TeamworkAR](https://cgsimmersive.com/)**: Augmented & virtual reality (XR/AR) platform for risk-free, hands-on training simulations, onboarding, and experiential learning. *(SaaS / Platform)* - **Transformation & Learning Consulting**: Strategic services to align learning journeys with business goals, including content design, analytics, and performance acceleration. *(Service)* ## Market Standing - **Valuation/Market Cap**: Not publicly available (privately held division). - **Key Metric**: Supports over **2 million learners per year** across 30+ countries and 30+ languages; delivers **40–60% cost reductions** and up to **$10M+ annual savings** for clients. - **Notable Investors/Partners**: Collaborative relationships with Apple, Google, and Meta; recognized by **Fast Company** as one of the world’s most innovative companies; **10+ consecutive years in Training Industry’s Top 20**. - **Growth Signals**: Transitioning from a custom learning solutions business to a scaled AI/XR platform company; holding **three patents in immersive technology** and hundreds of certifications; recent hiring for senior revenue and product roles. ## Competitive Advantages - **40+ years of global training expertise** embedded in enterprise learning. - **Measurable results** – clients see 53% faster onboarding, 60% higher retention, and multimillion-dollar savings. - **Patented immersive technology** (three patents) and deep collaborations with tech giants. - **2,000+ experts** in learning design, experience strategy, AI, and XR development. - **Enterprise-grade scale** – deployed across 40+ countries, 30+ languages, with robust security certifications. ## Strategic Focus - **Scale platform business** – grow Cicero and TeamworkAR from custom projects into self-service, AI/XR platforms. - **Deepen AI capabilities** – enhance real-time roleplay coaching and adaptive learning analytics. - **Expand global footprint** – leverage existing hubs and partnerships to reach new industries and geographies. - **Maintain thought leadership** – continue industry recognition and patent filings to stay ahead in immersive corporate learning. ## Why Work Here - **Culture of innovation** – “Invent boldly” with cross-functional teams building solutions used by millions. - **Global flexibility** – remote and hybrid roles available; hubs in Canada, the Americas, EMEA, and APAC. - **Learning & growth** – dedicated upskilling, cross-training, certification support, and mentorship from industry leaders. - **Inclusive environment** – globally inclusive, accessible workplace that values diverse perspectives. - **Impact** – directly contribute to transforming how the world learns and works; projects with world’s most admired brands. - **Perks**: Comprehensive health & wellness benefits, community volunteering opportunities, service milestones, and hackathons. - **Engineering culture**: Small, focused backend teams working with Go, Java, and modern cloud infrastructure; strong stakeholder communication expected. ## Sources 1. [CGS Immersive – Main Site](https://cgsimmersive.com/) 2. [CGS Immersive – Careers](https://cgsimmersive.com/careers) 3. [CGS Immersive – About Us](https://cgsimmersive.com/about) 4. [CGS Immersive – LinkedIn](https://www.linkedin.com/showcase/cgs-immersive/) 5. 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