---
title: 'Business Development Executive - Higher Ed - East Coast/Mid Atlantic at Infobase'
canonical: 'https://feeny.ai/job/business-development-executive-higher-ed-east-coast-mid-atlantic-infobase-remote-wp0ycy027tb5'
type: 'job'
last_seen: '2026-11-03'
---

# Business Development Executive - Higher Ed - East Coast/Mid Atlantic at Infobase

- **Company:** Infobase
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.lever.co/infobase/4ace0806-e392-407c-ab6c-2cdd4ad24cfe

## Job description

Infobase exists to power informed decisions. For decades, schools, libraries, and institutions have turned to our resources to build information literacy and help learners develop the skills they need to succeed long after the classroom. We build the platforms and content that make that possible, and right now we're growing the team behind them.

Job Summary The Business Development Executive (BDE) has responsibility for increasing Infobase revenue in a geographic territory.  The BDE will directly engage with prospective customers to demonstrate  the benefits of Infobase Products and to secure new subscription and cross sale commitments.   To fuel success, the BDE will build strong professional relationships with key stakeholders in the assigned territory to understand needs, develop solutions from the full range of Infobase products and secure sales commitments.  The position will be responsible for developing strong client relationships through effective communications through all stages of the sale process including initiation, contract negotiation and closing.  Through a simple and compelling sales incentive program, the role offers uncapped earning potential for motivated and energetic team members.

Essential Functions

- Identify potential customers through effective market research and strategic planning. Create and execute strategies to acquire new business and to cross sell new services to existing clients
- Develop lead generation and conversion strategies to expand customer base.
- Initiate contact with new and existing customers through a variety of outreach methods (phone calls, email campaigns, Zoom meetings, social media, conferences and events etc.) to understand customer and prospective customer needs.
- Engage in discussions to address customer requirements and concerns effectively.
- Demonstrate in-depth knowledge of products, features and value.
- Develop solutions that showcase how Infobase products effectively solve customer problems.
- Negotiate prices and contractual terms with customers.
- Ensure agreements align with both customer needs and organizational goals.
- Create and maintain a comprehensive contact list of potential and existing customers.
- Update contact information in CRM regularly to ensure accuracy.
- Foster collaboration with internal and external partners.
- Work with teams across the organization to ensure a cohesive approach to customer relations.

## Qualifications

- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 5 Years of relevant experience in Sales, Account Management or related role, preferably in the education technology industry.
- Ideal candidate will have experience with electronic resources through library.
- In-depth knowledge of products and industry trends.
- Proven ability to generate leads, convert prospects, and negotiate favorable terms.
- Strong verbal and written communication skills for engaging customers and conveying product value.
- Proficient use of CRM tools to maintain accurate contact lists and manage customer interactions and forecast business.
- Effective interpersonal skills to build and maintain relationships with customers and cross-functional teams.
- Dedication to understanding customer needs and solving problems with appropriate products or services.
- Track record of achieving sales targets and goals, with the ability to adapt to changing market conditions.

If you are passionate about education and learning and and thrive in a fast-paced, relationship-driven environment, we'd love to hear from you. Please submit your resume and complete the application questions below. Applications will be reviewed on a rolling basis. This posting is for a full-time position, and includes a full suite of benefits including health, dental, vision, 401K and a generous paid time off plan. Infobase is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by applicable law.

## About Infobase

## Company Overview
- **One-liner**: Infobase is a cloud-based provider of award-winning educational content, digital tools, and technology platforms that help K-12 schools, academic institutions, public libraries, and employers build information literacy and support lifelong learning.
- **Entity Type**: Private (Privately Held; backed by Northlane Capital Partners)
- **Headquarters**: Dover, Delaware, United States (with offices in New York, NY and Greensboro, NC)
- **Founded**: 1941
- **Founders**: Not publicly available (company originated as Facts On File; evolved through multiple acquisitions)

## Core Business
- **Primary Industry**: E-learning / Education Technology (EdTech)
- **Target Customers**: B2B – K-12 schools, colleges and universities, public libraries, corporations (via Vault career platform)
- **Mission/Purpose**: "Power informed decisions" by providing trusted content and tools that build information literacy and support lifelong success.

## Products & Services
- **Facts On File**: Award-winning reference databases covering core curriculum subjects (science, history, literature, geography, health) – digital content platform.
- **Bloom's Literature**: Comprehensive literature database featuring criticism, analysis, author biographies, and full-text works.
- **Ferguson's Career Guidance Center**: Career research and guidance platform for job seekers and students.
- **Learn360**: Multimedia streaming platform for K-12 classrooms (videos, interactives, articles, and primary sources).
- **Films Media Group**: Collection of educational videos across academic subjects, often used by colleges and libraries.
- **Vault**: Career intelligence platform providing employer rankings, industry guides, resume/CV templates, and interview prep for job seekers (B2B sold to universities and employers).
- **The Mailbox®**: Lesson plan and classroom resource platform for early childhood and elementary educators.
- **Omnigraphics**: Reference books and eBooks covering health, social issues, and government data (acquired in 2022).
- **Purple Briefcase**: Career readiness and job search platform for students and alumni (acquired in 2021).

*Nearly all products are delivered as SaaS/subscription-based platforms.*

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Annual Revenue**: $47 million (estimated, source: Growjo/LinkedIn company data)
- **Total Employees**: 88 (-1.1% YoY as of mid-2026)
- **Notable Investors/Partners**: Owned by **Northlane Capital Partners** (private equity, acquired Infobase in June 2022)
- **Growth Signals**:
  - Acquired 4+ companies since 2021 (Firsthand, Learn360, Purple Briefcase, Omnigraphics) – signal of roll-up strategy and platform expansion.
  - Active hiring (2 open roles as of mid-2026; job postings up 100% YoY).
  - LinkedIn followers growing +9.2% year-over-year.
  - Reaches 1 million+ learners; serves 500+ employers through Vault.
  - 45% of undergraduate students demonstrate information literacy proficiency (company cites this stat as part of its value proposition, highlighting the market need).

## Competitive Advantages
- **Deep moat in content libraries**: Infobase owns decades of curated, award-winning reference content (Facts On File, Ferguson's, Bloom's) that is difficult for AI or new entrants to replicate.
- **Broad multi-market reach**: Serves K-12, higher education, public libraries, and corporate clients – diversifying revenue risk.
- **All-in-one platform bundling**: Offers video, eBooks, articles, interactive activities, and career tools in one place, reducing the need for customers to manage multiple vendors.
- **Long-standing brand trust**: 80+ years of operation; many products (e.g., Facts On File) are staples in U.S. libraries and schools.
- **Recent private-equity backing**: Northlane Capital Partners provides resources for M&A and growth without public-market pressure.

## Strategic Focus
- **Platform integration & cross-sell**: Unifying the product suite so customers see a single Infobase experience, enabling cross-sell (e.g., library sells Vault to career center).
- **Information literacy as a mission**: Betting that demand for critical thinking and data analysis skills (cited: 81% of recruiters rank analysis as crucial) will drive school/library investment.
- **M&A-driven expansion**: Continuing to acquire complementary content and tools (Firsthand, Purple Briefcase, Omnigraphics, Learn360) to broaden the portfolio.
- **International distribution**: Workforce in 6 countries (US, India, Russia, Portugal, Brazil, New Zealand) suggests global content sourcing and 24/7 support capability.

## Why Work Here
- **Mission-driven work**: Employees contribute to educational equity and "informed decision-making" – strong purpose appeal.
- **Stable yet evolving**: 80-year-old company with modern PE-backed growth – combines job security with transformation energy.
- **Office policy**: **On-site required** – roles at physical offices in New York, NY and Greensboro, NC. (No remote-first policy indicated; job postings imply on-site/in-territory presence.)
- **Benefits**: Health, dental, vision, 401K, and "generous paid time off plan" (per recent job listing).
- **Culture signals**: Collaborative, diverse, and innovative environment (company careers page); "dynamic team committed to transformative online learning."
- **Small team, big impact**: 88 employees means visibility and ownership; flat cross-functional work.
- **Recent hiring demand**: +100% job posting growth YoY suggests team growth phase.

## Sources
1. [infobase.com/about/careers/](https://infobase.com/about/careers/)
2. [infobase.com](https://infobase.com/)
3. [linkedin.com/company/infobase](https://linkedin.com/company/infobase)
4. [builtin.com/company/infobase](https://builtin.com/company/infobase)
5. [jobs.lever.co/infobase/4ace0806-e392-407c-ab6c-2cdd4ad24cfe](https://jobs.lever.co/infobase/4ace0806-e392-407c-ab6c-2cdd4ad24cfe)

## Other roles at Infobase

- [Product Manager, Careers](https://feeny.ai/job/product-manager-careers-infobase-remote-ftcww4eywk14)
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-infobase-remote-r365rw0kq37p)
- [Senior Product Manager, Revenue Systems](https://feeny.ai/job/senior-product-manager-revenue-systems-infobase-remote-mma125077f7p)