--- title: 'Business Development Executive at SPINS' canonical: 'https://feeny.ai/job/business-development-executive-spins-remote-19rxk7z9q0wd' type: 'job' last_seen: '2026-11-05' --- # Business Development Executive at SPINS - **Company:** SPINS - **Location:** Remote - **Work type:** remote - **Posted:** 2026-05-19 - **Last confirmed live:** 2026-11-05 - **Apply:** https://www.spins.com/work-at-spins/?gh_jid=7944060 ## Job description ## Who We Are For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do. Business Development Executive SPINS is seeking a Business Development Executive, Commerce Enablement to help brands close the gap between shopper discovery and purchase across every channel. This role supports SPINS’ Commerce Enablement strategy, powered by MikMak, enabling brands to connect media, owned experiences, and retailer touchpoints into measurable commerce outcomes. The ideal candidate is a proactive, outbound‑capable seller who is comfortable building pipeline, running full‑cycle sales processes, and acting as a trusted advisor to CPG brands. You enjoy helping marketers make their media work harder by ensuring shoppers can easily discover products, understand where to buy, and convert intent wherever it is created. Success in this role requires strong sales discipline, comfort with modern sales technology, and the ability to clearly explain how shoppable experiences, media activation, and measurement work together to drive both ecommerce and in‑store performance. ## Key Responsibilities Sales Execution & Deal Ownership - Hit or exceed annual revenue targets by generating and closing new brand opportunities within the CPG ecosystem - Own the full sales cycle from initial outreach and discovery through close, positioning SPINS as a commerce enablement and Anywhere Commerce partner - Lead consultative conversations focused on shopper discovery, product availability, and conversion across owned, paid, and retailer environments Prospecting & Pipeline Development - Maintain accountability for pipeline creation with a strong emphasis on outbound prospecting - Execute multi‑channel outreach strategies across email, phone, LinkedIn, and events - Leverage inbound leads, marketing programs, retailer interest, and internal referrals to supplement outbound activity - Maintain consistent activity levels and strong follow‑through to convert interest into qualified opportunities Commerce Enablement & MikMak Solutions - Position MikMak‑powered solutions including shoppable links, store locators, and retailer‑connected landing pages - Educate brands on how to activate shoppable experiences across media, brand websites, social, and influencer channels - Help customers reduce friction between media exposure and purchase by aligning experiences across retailers and channels Media, Measurement & Performance Context - Demonstrate an understanding of basic online engagement and digital performance, including site traffic, bounce rates, conversion behavior, and how these metrics inform optimization - Demonstrate an understanding of how brand and retail media investments influence shopper discovery, traffic, and conversion - Speak confidently about media performance concepts such as attribution, incrementality, ROAS, and conversion - Position SPINS and MikMak solutions as a way to improve the effectiveness and measurability of media spend by connecting exposure to downstream commerce outcomes Solution Storytelling & Presentations - Pitch SPINS Commerce Enablement solutions via in-person meetings, Microsoft Teams presentations, sales calls, and conferences - Customize decks and materials by account, buying persona, and use case - Translate shopper behavior, media investment, and retailer complexity into clear value stories tied to performance outcomes Internal Collaboration & Market Feedback - Partner with marketing, BDR, product, analytics, and customer success teams to support deal success and smooth handoffs - Share consistent feedback from the market, including customer objections, feature requests, and competitive insights - Identify commerce enablement opportunities within existing SPINS customer relationships and collaborate cross‑portfolio Tools, Process & Methodology - Maintain accurate pipeline, forecasting, and activity tracking in Salesforce - Use tools such as Salesforce, ZoomInfo, Outreach, Gong, LinkedIn, and Microsoft Teams to drive productivity - Learn and apply ValueSelling as a core sales methodology ## Who You Are - Background in or strong familiarity with the CPG ecosystem - Experience selling into ecommerce, digital marketing, retail media, or shopper marketing teams - Comfortable discussing media spend, performance metrics, and measurement approaches at a practical level - Passionate about winning new logos and building pipeline through outbound activity - Curious, coachable, and motivated to continuously improve - Investigative mindset with the ability to uncover real customer needs - Resilient, resourceful, and persistent, with a bias toward action - Humble, empathetic, and energized by helping customers succeed Education & Experience - 3–5 years in digital commerce, ecommerce, ad tech, retail media, or shopper-focused sales - Demonstrated success in outbound prospecting and full-cycle sales - Prior BDR/SDR or high-activity hunting role strongly preferred - Proficiency with Salesforce and modern sales engagement tools - Familiarity with commerce enablement solutions such as MikMak, SmartCommerce, Pear, product availability tools, and shoppable landing pages What Success Looks Like - Consistently generating pipeline through outbound prospecting, inbound demand, and internal referrals - Successfully closing commerce enablement deals powered by MikMak - Helping brands activate Anywhere Commerce by connecting media, owned experiences, and retail destinations - Earning trusted advisor status by improving how brands turn shopper interest into measurable sales Salary Range:  $160k/yr - $180k/yr OTE What SPINS Offers We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down!  While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members. - We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works! - Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched. - Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture. The SPINS Way - Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback. - Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action. - Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths. - Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution. For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy [here](https://www.spins.com/privacy-policy-2/#:~:text=We%20limit%20access%20to%20your,at%20privacy%40spins.com.). ## About SPINS ## Company Overview - **One-liner**: SPINS is a wellness-focused data and technology company that provides analytics, product intelligence, and retail activation solutions for the natural products industry. - **Entity Type**: Private - **Headquarters**: Chicago, Illinois, USA - **Founded**: 1997 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Consumer packaged goods (CPG) data analytics, retail technology, and market intelligence - **Target customers**: B2B — retailers (conventional, natural, specialty, and eCommerce), CPG brands, and their partners - **Mission**: To provide a source of truth and transparency so values-oriented consumers can connect with innovation they need; to promote health and wellness throughout the world by connecting shopper values to product innovation. ## Products & Services - **SPINS Product Intelligence**: A database that translates product data into attributes (claims, certifications, positioning, computed data) to give the fullest view into what’s driving growth in-market. - **SPINS Point-of-Sale (POS) Data**: Cross-channel visibility across conventional, natural, regional, specialty, and eCommerce retail data to identify growth drivers, eliminate blindspots, and benchmark against competitors. - **SPINS Liftoff**: A full-service market intelligence platform designed as a partnership to help brands scale from kitchen startup to category captain, including support for getting on shelf at retailers like Kroger. - **MikMak (acquired)**: An omnichannel activation and shopper engagement platform that expands SPINS’ capabilities into digital activation and eCommerce enablement. ## Market Standing - **Valuation**: Not publicly disclosed (private company) - **Key Metric**: Not publicly disclosed (revenue not published); company has been operating for over 25 years and is a recognized leader in natural products data - **Notable Investors/Partners**: Not publicly disclosed; key retail partners include Kroger and other major conventional, natural, and specialty retailers - **Growth Signals**: Acquired MikMak in 2024 to expand into shopper engagement and omnichannel activation; continues to grow its data coverage across conventional, eCommerce, and natural channels; named a "Best Place to Work" year after year ## Competitive Advantages - **Exclusive retail partnerships**: SPINS is the only provider that aligns natural, regional, conventional, and specialty retail data into a singular view, giving it unique cross-channel visibility. - **Deep product attribute taxonomy**: The most granular product data in market, translating every attribute dimension across claims, certifications, positioning, and computed data into a common language for the industry. - **Long-standing industry authority**: Over 25 years as the advocate and data backbone for the Natural Products Industry, creating the standard language used across the ecosystem. ## Strategic Focus - **Omnichannel expansion**: Integrating the MikMak acquisition to bridge data insights with shopper engagement and digital activation. - **Retail partnership growth**: Continuing to expand data coverage across conventional, eCommerce, and specialty channels. - **Brand and retailer enablement**: Helping brands scale from kitchen startups to category captains through platforms like SPINS Liftoff. - **Values-driven innovation**: Aligning product innovation with evolving consumer values (health, wellness, sustainability, transparency). ## Why Work Here - **Culture**: Described as inclusive, collaborative, and focused on making a positive impact. Employees are empowered to live values of health & wellness. - **Work model**: Hybrid workspace (combination of remote and on-site); some roles are fully remote, others are in-office at the Chicago HQ or Montreal office. - **DE&I**: Strong commitment to diversity, equity, and inclusion with Employee Resource Groups (ERGs) and a TEC (Teach, Engage, Connect) initiative. - **Professional development**: One-on-one coaching, mentorship program, online learning platform, and in-person workshops. - **Perks**: Generous PTO, 401K, health insurance, paternal leave, Summer Fridays, sabbatical, volunteer hours, wellness days, on-site gym access, massages, yoga classes, free snacks and drinks, commuter benefits, pet insurance, mobile phone discount, and employee discounts. - **Recognition**: Named a "Best Place to Work" year after year. - **Tech stack**: Engineering teams work with Big Data, Hadoop, Hive, PostgreSQL, MySQL, Google Analytics, and HubSpot. ## Sources 1. [spins.com](https://www.spins.com/) 2. [spins.com/about](https://www.spins.com/about/) 3. [spins.com/careers](https://www.spins.com/careers/) 4. 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