---
title: 'Business Development Executive at ZURU'
canonical: 'https://feeny.ai/job/business-development-executive-zuru-auckland-h1vfd48ze7gn'
type: 'job'
last_seen: '2026-09-04'
---

# Business Development Executive at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/zuru/98378cd3-da68-4a82-b690-3f6e3f2dafec

## Job description

## ABOUT ZURU

ZURU Toys is one of the fastest-growing CPG and Toy companies on the planet, home to brands including Bunch O Balloons, Mini Brands, XSHOT, FUGGLER, My Mini and more. Our products are on shelf in over 120 countries, but we still have opportunity to grow.

## ABOUT THE ROLE

Our theory is that every top ZURU toy in the world should be succeeding globally. Right now, we still have GAPs and closing that gap is what this role exists to do.

As Business Development Executive, you will own ZURU Toys' new business engine. That means getting our proven, top-performing SKUs onto shelves where they aren't yet listed, and opening brand-new retailers who don't stock ZURU at all. You'll work a global map of white space from grocery chains in Europe missing our best-selling line, to a convenience retailer in LATAM that have never met us; build the case for ZURU, our ranges, get in front of the buyer, and pitch the opportunity.

You'll spend your time finding the opportunity, quantifying it, and creating the conversation. If you like the chase, are relentlessly organised, and enjoy selling, this is for you

You'll be based at our Auckland HQ and work daily with Commercial, Sales, Sales Ops and BD colleagues across New Zealand, India, the US, Europe and Asia.

## WHAT YOU'LL DO

1. Close product-level distribution gaps

- Own the Product GAP picture across our portfolio: which top-performing SKUs are listed where, and more importantly where they aren't.
- Review and own sell-through, POS and ranging data to identify accounts and markets where a proven line is missing, and size of prize, and revenue on the table.
- Build the ranging case for each gap - comparable-account performance, category fit, planogram logic, price architecture and turn it into a pitch a buyer can say yes to.
- Work with country managers and account managers to convert those gaps into listings, then hand over cleanly once the range is in.
- Track distribution gained SKU-by-SKU, account-by-account, so we know what has actually moved.

1. Open new retailers

- Build out our New Retaliler CRM
- Prospect and qualify new retail opportunities globally; grocery, hypermarket, discount and value, variety, department stores, club and wholesale, e-commerce, toy specialists and non-traditional channels.
- Maintain the new retailer pipeline end-to-end: validate whether an opportunity is real, set the outreach approach, and keep every account moving to a next step with a date against it.
- Direct and quality-control the contact research and outreach programme run with our BD support team; the right buyer, the right category, the right pitch.
- Write and refine outreach that: cold introductions, curated category pitches, product performance stories and disciplined follow-up sequences.
- Take first conversations with buyers, distributors and brokers, qualify the fit, and escalate live opportunities to the relevant commercial owner immediately.
- Route opportunities through the right servicing model. I.E., direct vs distributor and build relationships with distributors where they're the faster path to shelf.

## WHAT YOU'LL BRING

- Basic understanding on how to use Excel
- Ability to look at data and pull insights
- Ability to confidently pitch and be compelling when pitching
- Motivated and willing to work beyond the 9-5
- Collaboration and communication skills to talk with multiple teams globally

LIFE@ZURU https://www.instagram.com/lifeatzuru/

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com http://www.zuru.com.

## WHAT WE OFFER

- 🌱 Culture for Growth
- 🧘 Health Benefits
- 🌎 Global Opportunities
- 💡 Surrounded by an A Player Team
- 💰 Competitive Remuneration
- 🍓 Lots of fresh fruit, coffee, pals fridge and more (optional)

ZURU – Reimagining tomorrow 🚀

## #LI-AJ1

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [Edge | Confectionery Innovation Intern](https://feeny.ai/job/edge-confectionery-innovation-intern-zuru-auckland-gtrj4kv4yacf) — Auckland, New Zealand
- [Supply Chain Performance Lead](https://feeny.ai/job/supply-chain-performance-lead-zuru-auckland-gs14y998fhxc) — Auckland, New Zealand
- [Senior Business Operations Analyst](https://feeny.ai/job/senior-business-operations-analyst-zuru-los-angeles-bettv5jss000) — Los Angeles, CA / United States
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- [Sales Analyst - Nordics](https://feeny.ai/job/sales-analyst-nordics-zuru-copenhagen-xrezyd82raw5) — Copenhagen, Denmark
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- [Intermediate Designer - Baby](https://feeny.ai/job/intermediate-designer-baby-zuru-auckland-059sj445tdr1) — Auckland, New Zealand
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