--- title: 'Business Development Leader at Nory' canonical: 'https://feeny.ai/job/business-development-leader-nory-london-39ar63vpfwbr' type: 'job' last_seen: '2026-09-06' --- # Business Development Leader at Nory - **Company:** Nory - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-05 - **Last confirmed live:** 2026-09-06 - **Apply:** https://jobs.ashbyhq.com/nory/e267da81-9712-4ea6-94fa-03396ddc9dc2 ## Job description Let’s fix hospitality, for good. Hospitality is tough – margins are thin, waste is high, and teams are stretched. But it doesn’t have to be this hard. That’s why we built Nory. Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got fed up with juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he set out to build the tool he wished he’d had from day one. Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins. And we’re just getting started. Fresh off a Series B led by Kinnevik https://www.nory.ai/blog/nory-series-b-funding-to-revolutionise-restaurant-operations, we’ve grown to 100+ people across Ireland, the UK, Spain and New York – and demand is scaling faster than we ever imagined. ## THE ROLE: We’re now looking for a BDR Leader to join our growing Marketing & Growth team. In this role, you’ll have the unique opportunity to take direct ownership of a high-activity outbound team, personally driving the pipeline and the people behind it as we scale into 2027. ## WHAT YOU’LL BE DOING: - Build trust and strong working relationships with your BDRs, VP Marketing & Growth, and cross-functional partners across marketing, sales, and operations. - Own the day-to-day performance rhythm for the team, monitoring and improving key metrics such as activities, meetings, conversion rates, SLA adherence, and data cleanliness to drive the team to success - Leading from the front: carrying a personal pipeline-generation quota alongside your team’s target so you’re setting the standard, not just enforcing it - Establish cadence: regular 1:1s, call and email reviews, and role plays to provide in-the-moment coaching and feedback. - Coaching BDRs individually - improving call technique, messaging, and objection handling. Drive consistent performance by identifying issues early, holding clear and constructive conversations, and implementing individualised improvement plans. - Bringing solutions before you’re asked - spotting a tooling gap, a process blocker, or a bad trend, and showing up with a fix, not just the problem - Holding the line on pipeline quality, not just volume - tightening qualification criteria and messaging based on what actually converts downstream - Working closely with Sales, Marketing, and RevOps on lead flow, tooling, and handoff quality, and pushing back where needed - Being present in the office setting the tempo and energy for the team (general expectation is 3 days a week - with flexibility) ## WHAT YOU’LL BRING: - Proven experience as a BDR/SDR Team Lead (or a senior BDR promoted into leadership) inside a high-velocity B2B SaaS environment, ideally with an outbound-heavy, metrics-driven motion - A track record of personally driving a team to consistently hit or exceed activity and pipeline targets - you can quantify it, not just describe it - Real experience holding a team accountable to non-negotiable activity standards, including the harder conversations that come with it - A bias for surfacing problems with a proposed fix attached, rather than escalating and waiting for direction - Comfort carrying a personal quota alongside managing a team’s performance - Restaurant or hospitality sector experience is a plus, but we care more about growth-stage, high-activity B2B SaaS DNA than industry background If you’re excited by what we’re building, we’d love to hear from you, even if you don’t tick every box. ## WHAT YOU’LL GET IN RETURN: 📈 Meaningful equity, at Nory everyone is an owner! 🌴 35 days of paid leave per year (including bank holidays) 🏥 Comprehensive private health insurance via Irish Life (Ireland) and Axa (UK) 🍼 Enhanced parental leave and baby loss support 📚 Learning & development culture – €1000 personal annual budget + quarterly book budget 🖥️ €250 home office workspace budget 🥳 Regular team offsites & socials 🌎 Work from anywhere for up to 3 months of the year 📍Office in London 🇬🇧 👏 And much more ## HOW WE WORK Our vision is to build a better future for the restaurant industry. One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together. These are the values we live by: We serve up impact with a side of profit: We prioritise work that delivers real financial results for our restaurant partners. We prioritise speed of service: We move fast, unblock quickly, and deliver with urgency. We act like owners: We own problems, raise the bar, and build better every day. We win as a crew: We grow stronger through feedback, collaboration, and shared wins. WE HIRE HUMANS. At Nory, we believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. We do not discriminate based on gender, ethnicity, sexual orientation, religion, family status, age, disability, or race. What matters to us is how you think, how you work, and what you bring to the table. Please let us know if you require any adjustments so you can bring your best self to the interview process. ## About Nory ## Company Overview - **One-liner**: Nory is an agentic AI restaurant operating system that automates and controls prime cost (labour and cost of goods sold) across multi-unit restaurant locations. - **Entity Type**: Private (Series B) - **Headquarters**: London, United Kingdom - **Founded**: 2021 - **Founders**: Conor Sheridan (CEO) ## Core Business - **Industries**: Restaurant technology / Hospitality software, Artificial intelligence - **Target customers**: Multi-unit restaurant operators, hospitality groups (B2B) - **Mission**: To put restaurants back in control of their own profitability, enabling them to grow on their own terms by eliminating guesswork from operations. ## Products & Services - **Nory Platform (Agentic AI Operating System)**: A unified platform featuring a crew of AI assistants that work 24/7 to forecast demand, build staff schedules, manage inventory and ordering, and handle payroll – all tailored to each location’s rules and targets. - **Forecasting Assistant**: Predicts revenue, covers, and item-level sales every 15 minutes with ~97% accuracy. - **Scheduling Assistant**: Builds demand-matched rotas in under 5 seconds, reducing labour cost by 10–20%. - **Ordering Assistant**: Creates dynamic par levels and autonomous purchase orders, cutting food waste by ~50%. - **Workforce Management**: Onboard, manage, and reward teams seamlessly. - **Inventory Management**: Simplify supply chains and reduce waste. - **Business Intelligence**: AI-predictive analytics for better decision-making. - **Payroll**: Frictionless payroll with <1% labour cost variance. - **Nory Capital**: Fast financing for restaurant businesses (loans up to £2m in under 24 hours). ## Market Standing - **Valuation**: Not publicly available (private company) - **Key Metric**: Annual revenue of **$11.3 million** (as of 2026) and total funding of **$62.3 million** raised across 6 rounds. - **Notable Investors/Partners**: Accel (lead Series A), NAP, Playfair Capital, Samaipata, Triple Point Ventures, NDRC. - **Growth Signals**: 77 employees (+65.6% year-over-year), operations in 7 countries (UK, Ireland, US, Spain, India, Netherlands, Germany), live in the US, growing customer base (e.g., Black Sheep Coffee with 130 sites). Recent $37M Series B raised in September 2025 to scale agentic AI. ## Competitive Advantages - **Agentic AI approach**: AI assistants that operate autonomously, tailored to each restaurant’s unique rules and constraints, delivering high accuracy and rapid decision-making. - **All-in-one platform**: Combines forecasting, scheduling, inventory, payroll, and lending – eliminating the need for multiple point solutions. - **Proven results**: Customer reports show 50% reduction in food waste, 10–20% reduction in labour cost, 98% forecasting accuracy, and 50% reduction in admin time. - **Speed of execution**: Fast time-to-value with straight-forward integrations (100+ partners) and rapid feature releases based on customer feedback. ## Strategic Focus - Scaling agentic AI across more restaurant verticals and geographies, especially expanding in the US market. - Deepening the “crew of AI assistants” to cover more operational areas and deliver even greater autonomy. - Growing the Nory Capital lending product to provide financial support to restaurant operators. - Building a results-first, product-led organisation with emphasis on speed and customer impact. ## Why Work Here - **Flexible working culture**: Fully remote setup with co-working spaces in main hubs; work-from-anywhere policy for up to 3 months per year. - **Generous benefits**: 35 days annual leave (including bank holidays), pension, private health insurance (country dependent), home-office budget (MacBook, monitors, etc.), meaningful equity for all employees. - **Growth & development**: L&D support, bi-annual company offsites, regular team socials, and a product-led environment with autonomy and ownership. - **Culture**: Values include “act like owners”, “win as a crew”, and “prioritise speed of service”. High collaboration and accountability. - **Team size & growth**: 77 people with 13 active job postings (as of mid-2026). Strong hiring momentum, particularly in Sales, Product, and Engineering. - **Employer rating**: 4.3/5.0 on LinkedIn (19 reviews), with high scores for Culture (4.4) and Career (4.5). ## Sources 1. [nory.ai](https://www.nory.ai/) 2. [nory.ai/careers](https://www.nory.ai/careers) 3. [nory.ai/about](https://www.nory.ai/about) 4. [LinkedIn Company Page](https://www.linkedin.com/company/asknory) 5. [Ashby Job Board](https://jobs.ashbyhq.com/nory) ## Other roles at Nory - [Senior Mobile Engineer](https://feeny.ai/job/senior-mobile-engineer-nory-spain-jt7d4w898n2y) — Spain - [Head of Customer Success](https://feeny.ai/job/head-of-customer-success-nory-new-york-g2vnkk3vnfkz) — New York, NY - [Account Executive (SMB)](https://feeny.ai/job/account-executive-smb-nory-london-wzrjcehd3fbs) — London, United Kingdom - [Payroll Onboarding Specialist (Contract)](https://feeny.ai/job/payroll-onboarding-specialist-contract-nory-united-kingdom-v0t0hvhyxw7p) — United Kingdom - [Payroll Onboarding Specialist (Contract)](https://feeny.ai/job/payroll-onboarding-specialist-contract-nory-united-kingdom-ee3wfvvhaj3k) — United Kingdom - [Senior Business Development Representative](https://feeny.ai/job/senior-business-development-representative-nory-london-067thxg407tc) — London, United Kingdom