---
title: 'Business Development Manager (Ads) at Coin Market Cap Ltd'
canonical: 'https://feeny.ai/job/business-development-manager-ads-coin-market-cap-ltd-global-kw9e3h6ztv0f'
type: 'job'
last_seen: '2026-11-06'
---

# Business Development Manager (Ads) at Coin Market Cap Ltd

- **Company:** Coin Market Cap Ltd
- **Location:** Global
- **Employment:** contract
- **Work type:** remote
- **Posted:** 2026-02-28
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.lever.co/coinmarketcap/08554d0e-0032-4da7-9c2f-4b39aaf5bc62

## Job description

## About CoinMarketCap

CoinMarketCap is the world’s most trusted and accurate source of cryptocurrency data. Used by millions of individuals, organizations, and exchanges globally, we bring the most up-to-date market capitalizations, pricing, and crypto information to our users.

Our mission is to be the world’s authority on cryptocurrency data. We believe in an open and decentralized world, where we play a pivotal role in powering decisions and insights to drive greater understanding and adoption of cryptocurrencies.

## The Role

As BD Manager for our Advertising business, you’ll drive revenue growth across CoinMarketCap’s full advertising inventory — display ads, sponsored placements, newsletter placements, and custom campaign partnerships. You’ll work with crypto projects, exchanges, wallets, Web3 brands, and any other institutions looking to reach CMC’s audience of millions of monthly users.

## What You’ll Do

- Own the full sales cycle for CMC’s advertising products — prospecting, pitching, negotiating, and closing deals
- Sell across the full ad inventory: display/banner ads, sponsored coin/token listings, newsletter and email placements, and custom campaign packages
- Build and manage a strong pipeline of advertisers including crypto projects, exchanges, wallets, launchpads, and Web3 brands
- Develop tailored advertising proposals and media plans that align with client objectives and budgets
- Serve as the primary contact between advertising clients and internal teams (ad ops, design, editorial) for campaign execution and performance
- Grow revenue from existing advertisers through renewals, upsells, and new product adoption
- Monitor campaign performance metrics and share insights with clients to demonstrate ROI
- Track advertising market trends, competitor offerings, and pricing benchmarks in the crypto space

## What You Bring

- 3+ years of experience in ad sales, media sales, or digital advertising business development
- Strong network within the crypto/Web3 industry — projects, exchanges, wallets, or marketing agencies
- Solid understanding of digital advertising (display, sponsored content, newsletter sponsorships, programmatic)
- Proven track record of meeting or exceeding advertising revenue targets
- Fluency in English (native level); additional languages are a bonus
- Excellent communication, presentation, and negotiation skills
- Strong organizational skills and comfort working in a fast-paced, remote-first environment
- BS/BA in business, marketing, advertising, or a related field

## Nice to Have

- Experience selling advertising inventory for a high-traffic crypto or fintech platform
- Familiarity with ad servers, campaign reporting tools, and media planning
- Existing relationships with crypto marketing teams or agencies
- Understanding of crypto token launches, exchange listings, and project marketing cycles

## About Coin Market Cap Ltd

## Company Overview
- **One-liner**: CoinMarketCap is the world’s most trusted source for real-time cryptocurrency data, market capitalizations, pricing, and on-chain analytics.
- **Entity Type**: Private (acquired by Binance)
- **Headquarters**: Dover, Delaware, United States (registered); has remote-first operations across 47 countries
- **Founded**: May 2013
- **Founders**: Tran Van Hien (Co-Founder)

## Core Business
- **Industry**: Information Services / Cryptocurrency Data & Analytics
- **Target Customers**: Crypto traders, investors, institutions, media, and web3 developers (B2C, B2B)
- **Mission**: To accelerate the crypto revolution by organizing the world’s crypto intelligence and making it easily accessible to all.

## Products & Services
- **CoinMarketCap Website & Mobile App**: Flagship platform tracking 13M+ cryptocurrencies, ranked by market cap. Includes portfolio tracking, watchlists, and community features.
- **CMC API**: Public and Professional API endpoints for DEX data, market data, and on-chain analytics.
- **DexScan**: On-chain data tool covering 70+ blockchain networks with real-time security features and advanced filters.
- **CMC Academy**: Educational portal for learning about crypto and blockchain.
- **CMC Labs**: Startup accelerator for early-stage crypto projects.
- **Diamonds Loyalty Program**: Gamified rewards system for user engagement.
- **Market Indicators**: Fear & Greed Index, Altcoin Season Index, Token Unlocks, BTC ETF Tracker.
- **AI-Powered Tools**: TLDR summaries, Whitepaper Summaries, and Community Price Predictions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; acquired by Binance in April 2020 for **$400 million**.
- **Key Metric – Annual Revenue**: ~$22.1 million (Recent estimate from LinkedIn/BuiltIn).
- **Key Metric – Total Funding**: $5 million (Initial Coin Offering, 2022).
- **Notable Investors/Partners**: Parent company is Binance Digital Limited. Partners include major exchanges, media outlets (Forbes, Bloomberg, CNBC, U.S. government).
- **Growth Signals**:
  - Tracks over **13 million** cryptocurrencies (as of Feb 2025).
  - Surpassed **13.2 billion page views** in 2021.
  - Employs **181 people** across 47 countries.
  - 276,292 LinkedIn followers.
  - Over 65 active job openings as of 2026.
  - Achieved ISO 27001 and ISO 27701 certification (June 2026).

## Competitive Advantages
- **Trust & Credibility**: Widely cited by major news outlets and even the U.S. government for research and reports.
- **First-Mover Advantage**: Founded in 2013, it is the longest-running and most established price-tracking website in the crypto space.
- **Comprehensive Data**: Tracks 13M+ cryptocurrencies, offering the most extensive coverage.
- **Data Alliance**: Pioneered the DATA Alliance to promote transparency and accountability in crypto data.
- **Binance Backing**: As a subsidiary of the world’s largest crypto exchange, it has immense resources, network effects, and distribution.
- **ISO Certifications**: Recently achieved ISO 27001 (Information Security) and ISO 27701 (Privacy), giving them institutional-grade trust.

## Strategic Focus
- **Expansion of On-Chain & DeFi Data**: Continued investment in DexScan and DEX data endpoints.
- **AI & Automation**: Deepening AI integration (TLDR summaries, chatbots, Smart Contract QA).
- **Developer Ecosystem**: Growing API usage and developer-focused tools.
- **Community Engagement**: Scaling features like Community Sentiment, Price Predictions, and loyalty programs.
- **Globalization**: Maintaining a fully remote, distributed workforce across 47 countries.

## Why Work Here
- **Culture**: Described as "Hardcore" – results driven, fast learning, and passionate. The company emphasizes a DNA of talented, hardworking individuals.
- **Remote-First**: Most roles are remote/global, with hubs in Dubai, Hong Kong, and Singapore.
- **Compensation**: Competitive salary with the option to be paid in crypto.
- **Benefits**: Health insurance, flexible working hours, company-sponsored holidays, team-building activities.
- **Growth & Impact**: Opportunity to work on a product used by hundreds of millions of users and cited by global governments and media.
- **Engineering Focus**: Heavy investment in blockchain infrastructure, on-chain data, AI, and smart contract QA.

## Sources
1. [CoinMarketCap About Page](https://coinmarketcap.com/about/)
2. [CoinMarketCap Careers Page](https://coinmarketcap.com/jobs/)
3. [LinkedIn – CoinMarketCap](https://www.linkedin.com/company/coinmarketcap)
4. [Built In – CoinMarketCap Careers](https://builtin.com/company/coinmarketcap)
5. [Jobs at CoinMarketCap (Lever)](https://jobs.lever.co/coinmarketcap)

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