--- title: 'Business Development Manager - App Advertisers at Baidu USA' canonical: 'https://feeny.ai/job/business-development-manager-app-advertisers-baidu-usa-mountain-view-jwj5skj1tqnw' type: 'job' last_seen: '2026-09-12' --- # Business Development Manager - App Advertisers at Baidu USA - **Company:** Baidu USA - **Location:** Mountain View, CA - **Posted:** 2026-03-02 - **Last confirmed live:** 2026-09-12 - **Apply:** https://job-boards.greenhouse.io/baidu/jobs/7671293 ## Job description Job Title: Business Development Manager - App Advertisers Job Location: Mountain View, CA Job Type: Full-Time, Onsite, Monday – Friday ## About the Role We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps). Job Responsibilities - Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing. - Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure. - Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition. - Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions. - Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow. - Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success. - Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback. - Represent the company at industry events, conferences, and client meetings as needed. ## Qualifications - Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles. - Demonstrated hunter mentality, with a track record of sourcing and closing new business. - Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus. - Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models. - Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation. - Strong communication, negotiation, and presentation skills. - Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment. - Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred. ## What We Offer - Competitive base salary plus performance-based commission - Exposure to global app advertisers and international markets - High level of ownership and autonomy - Career growth opportunities within a fast-growing advertising business Estimated Base Salary Range: $97,000–$150,000 USD ## About Baidu USA ## Company Overview - **One-liner**: Baidu USA is the Silicon Valley R&D center of Baidu, China’s largest search engine, focused on cutting-edge AI research, autonomous driving, and global business development. - **Entity Type**: Public subsidiary of Baidu, Inc. (NASDAQ: BIDU) - **Headquarters**: Mountain View, California, USA (with additional offices in Bellevue, WA and Sunnyvale, CA) - **Founded**: 2014 - **Founders**: Baidu was founded by Robin Li and Eric Xu; Baidu USA operates as a wholly owned subsidiary. ## Core Business - **Primary Industries**: Artificial intelligence, autonomous driving, cloud computing, digital advertising, and hardware design (CPU/GPU/SoC). - **Target Customers**: B2B (advertisers, enterprise AI solutions), B2C (through Baidu’s consumer products), and internal R&D for Baidu’s global ecosystem. - **Mission**: “To make a complicated world simpler through technology.” ## Products & Services - **Baidu Research US**: Conducts fundamental AI research in deep learning, computer vision, speech recognition, and NLP. - **Intelligent Driving Group (IDG) US**: Develops Apollo autonomous driving platform and related hardware/software. - **Baidu Global Business Unit**: Manages **MediaGo** (AI-powered advertising platform for global app advertisers) and other international ad sales. - **Xingyun US**: Silicon Valley hardware design center focused on CPU/GPU/SoC architecture for AI and autonomous driving. - **Baidu AI Cloud**: Cloud services with AI capabilities (noted as a category, though US-specific offerings may be limited). ## Market Standing - **Valuation/Market Cap**: Baidu, Inc. market cap ~$30–40 billion (as of mid-2025); Baidu USA is a subsidiary with no separate public valuation. - **Key Metric**: Headcount of 77 employees (+2.1% YoY); active job postings increased 180% YoY (14 current openings). - **Notable Investors/Partners**: Baidu, Inc. (parent); partnerships with global advertisers, automotive OEMs, and hardware vendors. - **Growth Signals**: Rapid expansion in hardware engineering roles (CPU/GPU/SoC), 40% quarterly increase in job postings, new office in Bellevue, WA, and growing global advertising business (MediaGo). ## Competitive Advantages - Access to Baidu’s massive data, compute resources, and decades of AI expertise—combined with the agility of a small Silicon Valley team. - Strong talent pipeline from top universities (Stanford, UC Santa Barbara) and alumni network at Google, Microsoft, NVIDIA, and ByteDance. - Unique position bridging US innovation with Baidu’s vast Chinese market and ecosystem. ## Strategic Focus - **AI Hardware**: Building custom CPU/GPU/SoC designs for machine learning and autonomous driving. - **Autonomous Driving**: Advancing Apollo platform through US-based R&D and partnerships. - **Global Advertising**: Scaling MediaGo to capture international app advertiser spend. - **Talent Acquisition**: Aggressively hiring hardware architects, AI researchers, and business development managers to expand US footprint. ## Why Work Here - **Culture**: “Nimbleness of a startup” with resources of a global tech giant; elite researchers and engineers work on “change-the-world” AI projects. - **Work Environment**: Hybrid/office presence across three US locations (Mountain View, Sunnyvale, Bellevue). Specific remote policy not disclosed. - **Impact**: Work on AI systems deployed to hundreds of millions of users (Baidu’s core products) and cutting-edge hardware that powers next-gen AI. - **Notable Perks**: Not explicitly listed, but typical for a global R&D center includes competitive compensation, equity (via Baidu), and exposure to cross-border technology development. ## Sources 1. [usa.baidu.com](https://usa.baidu.com/) 2. [usa.baidu.com/about](https://usa.baidu.com/about) 3. [job-boards.greenhouse.io/baidu](https://job-boards.greenhouse.io/baidu) 4. 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