---
title: 'Business Development Manager, LoyaltyPlay at Mistplay'
canonical: 'https://feeny.ai/job/business-development-manager-loyaltyplay-mistplay-london-eq83abeh0ste'
type: 'job'
last_seen: '2026-09-20'
---

# Business Development Manager, LoyaltyPlay at Mistplay

- **Company:** Mistplay
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-20
- **Apply:** https://jobs.lever.co/mistplay/f7d7992b-cafe-460a-ac88-2f874c038ee3

## Job description

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

Business Development Manager – LoyaltyPlay Location: UK, Remote or Italy, Remote

## About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing. LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher. This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

## What you’ll do at Mistplay

As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations. Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities. Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements. Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce. Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features. Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization. Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner. Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

## What you’ll bring to Mistplay

Experience: 2+ years in business development, strategic partnerships, or corporate development. Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors. Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution. Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts. Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset. Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).

Why Mistplay? We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

## About Mistplay

## Company Overview
- **One-liner**: Mistplay is a mobile game advertising and loyalty platform that rewards gamers for playing and spending, while helping advertisers and publishers drive engagement and revenue through a play-and-earn model.
- **Entity Type**: Private (backed by GrowthCurve Capital in 2021)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2015
- **Founders**: Henri Machalani and Eugene Joannides

## Core Business
- **Primary industries**: Mobile gaming, advertising technology, app loyalty
- **Target customers**: B2B (game advertisers, app publishers, brands) and B2C (mobile gamers)
- **Mission**: "To be the best way to play mobile games for everyone, everywhere!" [builtin.com](https://builtin.com/company/mistplay)

## Products & Services
- **Mistplay App**: A loyalty platform for Android and iOS where users discover new games, earn rewards (gift cards) for time and in-app spending, and redeem them. Over 30M+ lifetime installs and 400+ games available.
- **Mistplay Audience Network**: A unified rewarded advertising network that connects advertisers to 40M+ high-intent, reward-motivated users across partner apps. [linkedin.com](https://linkedin.com/company/mistplay)
- **Helios AI Engine**: Advanced machine learning engine that powers rewarded advertising, optimizing engagement and loyalty beyond transactional rewards. [business.mistplay.com/about-us](https://business.mistplay.com/about-us)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of $100M (as per LinkedIn estimate) [linkedin.com](https://linkedin.com/company/mistplay)
- **Notable Investors/Partners**: GrowthCurve Capital (lead investor in 2021); ranked #10 in Gaming (Global) on AppsFlyer’s 2025 Performance Index; top media source in multiple categories on Singular ROI Index 2023.
- **Growth Signals**: 187 employees (+10% YoY, +21 people); presence in 11 countries including Canada, US, South Korea, China, UK; doubled headcount in 2023; ranked #5 on Deloitte Technology Fast 50 (Canada) in 2022; ranked #31 on Deloitte North America Technology Fast 500 in 2022; named a Top Employer in Montreal and Canada. [builtin.com](https://builtin.com/company/mistplay) [linkedin.com](https://linkedin.com/company/mistplay)

## Competitive Advantages
- **Pioneer of play-and-earn**: First loyalty platform to reward mobile gamers, creating a deep, engaged user base.
- **High user intent**: 40M+ reward-motivated users drive higher IAP spend and retention for advertisers (up to 2.5x more frequent visits).
- **Proprietary AI**: Helios AI engine delivers personalized, scalable rewarded engagement.
- **Multi-platform reach**: Owned app + network of partner apps create a unified rewarded ecosystem.

## Strategic Focus
- Expand the Mistplay Audience Network globally (currently in 9 key markets, with dedicated teams in APAC and EMEA).
- Deepen AI-driven personalization to improve advertiser ROI and user loyalty.
- Continue scaling the play-and-earn model as a “digital habit” for brands and publishers.
- Hiring for senior roles in business development, engineering, data science, and account management across regions. [jobs.lever.co/mistplay](https://jobs.lever.co/mistplay)

## Why Work Here
- **Culture**: Collaborative, innovative, and passionate about gaming. Regular team events and in-office lunches.
- **Work model**: Flexibility with in-office presence in Montreal; global team with remote employees in other countries.
- **Notable perks** (vary by location):
  - Flexible vacation (no set accrual for North America)
  - Training & development stipend
  - Parental leave top-up (Canada)
  - RRSP contribution matching up to 5% of salary
  - Private healthcare (drug, dental, vision, mental health, STD/LTD)
  - Telehealth via Dialogue (Canada)
  - Lifestyle Spending Account for personalized perks
  - In-office snacks and weekly lunch on the house. [mistplay.com/careers](https://www.mistplay.com/careers)
- **Engineering culture**: Strong investment in ML and data platform (open roles for Staff Data Scientist, Principal Platform Engineer, ML).  [jobs.lever.co/mistplay](https://jobs.lever.co/mistplay)

## Sources
1. [Mistplay Careers Page](https://jobs.lever.co/mistplay)
2. [Mistplay Careers Site](https://www.mistplay.com/careers)
3. [LinkedIn Company Page](https://linkedin.com/company/mistplay)
4. [Mistplay About Us](https://business.mistplay.com/about-us)
5. [Built In Company Profile](https://builtin.com/company/mistplay)

## Other roles at Mistplay

- [Creative Lead, APAC](https://feeny.ai/job/creative-lead-apac-mistplay-seoul-szw448qv3jxs) — Seoul, South Korea
- [Senior Data Analyst I, Product](https://feeny.ai/job/senior-data-analyst-i-product-mistplay-montreal-fwmh8tnchcr4) — Montréal, Canada
- [Senior Account Manager, Demand](https://feeny.ai/job/senior-account-manager-demand-mistplay-london-4pbc5wt4k8p0) — London, United Kingdom
- [Business Development Manager, Korean speaker](https://feeny.ai/job/business-development-manager-korean-speaker-mistplay-seoul-2c5vb7tk5w0v) — Seoul, South Korea
- [Senior iOS Developer II](https://feeny.ai/job/senior-ios-developer-ii-mistplay-montreal-8y9cht6178z6) — Montréal, Canada
- [Software Developer II](https://feeny.ai/job/software-developer-ii-mistplay-imola-dgeqt1qygjd8) — Imola