---
title: 'Business Development Manager (Wales) at Ajax Systems'
canonical: 'https://feeny.ai/job/business-development-manager-wales-ajax-systems-cardiff-fv3nqhngftqs'
type: 'job'
last_seen: '2026-09-07'
---

# Business Development Manager (Wales) at Ajax Systems

- **Company:** Ajax Systems
- **Location:** Cardiff, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/ajax/6119b0aa-2017-4cf2-9346-e0e763bf71e3

## Job description

Ajax Systems is an international technological company and Europe's largest security system manufacturer. In addition, the company offers solutions for video surveillance, smart homes, fire detection, and flood prevention. The product portfolio includes 180 wireless and wired devices for security and automation. Today, Ajax protects over 3.5 million users in 187 countries worldwide. The company employs 4,100 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems' production includes three factories, two of which are located in Ukraine and one in Turkey. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax's unwavering mission.

Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.

Key Responsibilities:

- Achieve sales targets in the area.
- Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development.
- Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders.
- Foster strong relationships with dealers and alarm receiving centers, ensuring effective communication of product features, benefits, and updates.
- Conduct comprehensive product and commercial education sessions in collaboration with partners to enhance product knowledge and drive sales.
- Advocate for the inclusion of Ajax Systems products in system specifications, actively influencing purchasing decisions.
- Collaborate closely with branded product distribution partners to meet the evolving needs of business partners.
- Contribute to the formulation and execution of market strategies tailored to Ajax Systems products and solutions.
- Assist in the development of targeted strategies for vertical markets, maximizing opportunities for Ajax Systems.
- Actively participate in marketing events and exhibitions to showcase Ajax Systems offerings and support brand visibility.
- Play a vital role in the overall growth and expansion of the Ajax Systems brand.
- Provide valuable feedback to management based on market requirements, contributing to the enhancement of current and future product offerings.

Qualifications:

- B2B sales experience with intrusion/CCTV/access control or other security products in the UK market.
- Great business sense and network in the industry.
- Deep understanding of the industry standards, channels, and sectors.
- Technical competence with security products.
- Strong sales and technical presentation skills.
- Ability to travel per business needs (up to 70 - 80% of time).
- Proactive, self-driven with hunter mentality.

We offer:

- Opportunity to work in one of the most recognized and innovative security manufacturers.
- Opportunity to take on new challenges, advance your career, and make a meaningful impact.
- Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
- Competitive compensation that includes a base salary and performance-related bonuses.
- Car allowance and all business expenses and work tools are covered by the company.

## About Ajax Systems

## Company Overview
- **One-liner**: Ajax Systems designs and manufactures wireless security, fire safety, video surveillance, and smart home automation systems, sold in over 180 countries.
- **Entity Type**: Private (Series A, $10M from Horizon Capital in 2019)
- **Headquarters**: Kyiv, Ukraine
- **Founded**: 2014 (first investment in 2015)
- **Founders**: Aleksandr Konotopskyi

## Core Business
- **Primary industries**: Security systems, smart home, IoT, fire and life safety, video surveillance
- **Target customers**: B2B (security installers, monitoring stations, distributors) and B2C (homeowners and businesses)
- **Mission**: “Stand against evil using innovative yet intuitive technologies.”

## Products & Services
- **Ajax Security System**: Wireless intrusion detection system including hubs, motion detectors, door/window sensors, glass break detectors, sirens, panic buttons, and keypads – all managed via iOS/Android/macOS/Windows apps.
- **Fire & Life Safety**: Smoke detectors with HazeFlow algorithm, leak detectors, air quality monitors – active 24/7 regardless of security mode.
- **Video Surveillance**: Cameras and NVRs introduced in 2023, integrated into the same system.
- **Comfort & Automation**: Smart plugs, relays, switches, and scenarios for lighting, heating, and appliance control.
- **OS Malevich**: Proprietary real-time operating system for hubs, supporting OTA updates, cloud connectivity, and up to 150 devices.
- **Jeweller Radio Technology**: Two-way encrypted communication at 868 MHz with up to 2 km range and alarm delivery in <0.15 seconds.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding $11M ($1M seed from SMRK in 2015, $10M Series A from Horizon Capital in 2019)
- **Notable Investors/Partners**: SMRK (Oleksandr Kosovan, Andriy Dovzhenko), Horizon Capital (Emerging Europe Growth Fund III)
- **Growth Signals**: 4,100+ employees (as of 2026), 4 million users, presence in 187 countries, second factory opened in Turkey (2022), product line expanded to video surveillance (2023)

## Competitive Advantages
- **Full-cycle production** in Ukraine and Turkey – all devices designed and manufactured in-house, ensuring quality control and rapid iteration.
- **Proprietary technologies**: Jeweller radio protocol, OS Malevich, HazeFlow smoke verification – create a unique, integrated ecosystem.
- **European certifications**: Grade 2 (wireless) and Grade 3 (wired) per EN 50131, fire standard EN 14604 – trusted by professional security companies.
- **Award-winning**: Recognized at IFSEC, Intersec, and by PSI Magazine, GIT Security – one of Europe’s most awarded security systems.

## Strategic Focus
- **Global expansion**: Strengthening presence in Western Europe (top markets: Ukraine, Spain, Italy, France, UK) and diversifying production geographically.
- **Product innovation**: Adding video surveillance and expanding automation/comfort devices to create a unified smart security platform.
- **R&D investment**: Continuous development of new wireless protocols, algorithms, and hardware across R&D centers in Kyiv, Kharkiv, Vinnytsia, and Lviv.

## Why Work Here
- **Culture**: A multinational team of over 4,100 people with a strong sense of purpose – “stand against evil” – and a history of resilience forged through Ukraine’s challenges.
- **Work model**: On-site roles in Kyiv and Istanbul; representative offices in UAE, UK, Italy, Spain, and other regions.
- **Engineering focus**: Full-cycle product development from scratch, R&D-driven environment, modern tech stack (RTOS, cloud, OTA updates).
- **Perks**: ISO 14001 environmental management, commitment to RoHS compliance, and a flat, impact-oriented structure. Hiring process uses AI tools to support application review.

## Sources
1. [Ajax Systems Career Page](https://ajax.systems/career/global/)
2. [Ajax Systems About Page](https://ajax.systems/about/)
3. [Ajax Systems FAQ](https://ajax.systems/faq/)
4. [Ajax Systems Jobs on Lever](https://jobs.lever.co/ajax/)

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