--- title: 'Business Development Rep at Lightspeed DMS' canonical: 'https://feeny.ai/job/business-development-rep-lightspeed-dms-south-jordan-2qsxq98dm4rw' type: 'job' last_seen: '2026-09-07' --- # Business Development Rep at Lightspeed DMS - **Company:** Lightspeed DMS - **Location:** South Jordan, UT - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/lightspeeddms/jobs/5356566008 ## Job description Company Overview: Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries adding hundreds of dealerships to the Lightspeed community each year. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, Accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. Lightspeed is the most complete and integrated DMS in the industry with over 500 integrations with Original Equipment Manufacturers (OEMs), aftermarket parts and accessory distributors and dozens of other software tools that a dealership may use to run their business. Uniquely designed by dealers for dealers, and refined over the past 4 decades, Lightspeed empowers over 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. As a Business Development Rep (BDR), you will play a crucial role in driving the growth of our SaaS solutions. Your primary responsibility will be to identify and qualify potential customers, build relationships, and generate new business opportunities. You will work closely with the sales and marketing teams to ensure a seamless transition from lead generation to sales closure. What you’ll do: Inbound Lead Generation -20% - Track inbound inquiries and engage with prospects in a timely manner to maximize interest and conversion potential. - Qualify marketing leads to understanding their challenges, priorities, and readiness. Gather insights into authority, needs, urgency, and decision-making processes to ensure a smooth handoff to Sales Executives. - Follow up with prospects who interact with marketing campaigns (e.g., content downloads, email clicks, webinar attendees, event registrations, or event presentation attendees). Evaluate their needs and interest levels, nurturing them until they are ready for a meeting. Outbound Lead Generation – 80% - Research target accounts by analyzing companies within our Ideal Customer Profile (ICP) to understand their dealer management challenges, goals, and how our solutions can address their needs. - Perform contact discovery by identifying the right decision-makers and key influencers within the dealership. - Use Salesforce and our sales engagement tool to execute a mix of personalized emails, calls, and LinkedIn activities. Introduce, nurture, and educate prospects on Lightspeed solutions. - Ensure qualification targets/ objectives are achieved monthly, quarterly, and annually. What you should have: Qualifications: - Bachelor's degree in Business, Marketing, or relative experience - 2+ years of proven experience in sales or business development, preferably in the SaaS industry. - Motivated individual who thrives in fast-paced environments and demonstrates a proven ability to initiate conversations and build lasting relationships. - Exceptional verbal and written communication skills, with the ability to craft personalized emails and effectively convey how our solutions meet the unique needs of each prospect. - Proficient with CRM platforms and prospecting tools such as Salesforce, HubSpot, Outreach, ZoomInfo, and LinkedIn Sales Navigator, with a willingness to learn new technologies. - A collaborative mindset with a commitment to contribute to team goals and foster a shared sense of success. Inclusion and Diversity at Lightspeed: At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact. Equal Employment Opportunity Statement: Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category. Important Note: Applicants must be authorized to work in the U.S. Ready to apply? Take the next step in your career—apply today and join a team where your skills will make an impact! ## About Lightspeed DMS ## Company Overview - **One-liner**: Lightspeed DMS provides an all-in-one dealer management system (DMS) designed specifically for powersports, marine, RV, trailer, outdoor power equipment, and golf dealerships. - **Entity Type**: Private (LLC) - **Headquarters**: Salt Lake City, Utah, United States - **Founded**: 1984 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Dealer Management Software (DMS) for recreational-vehicle dealerships - **Target customers**: B2B – dealerships of all sizes (single-store to multi-location), distributors, and manufacturers in the powersports, marine, RV, trailer, outdoor power equipment, and golf industries - **Mission or purpose statement**: “Make dealerships more efficient, productive, and profitable” by eliminating departmental silos and providing a single source of truth for sales, service, parts, rentals, and accounting. ## Products & Services - **Lightspeed DMS (Dealer Management System)**: A unified SaaS platform that integrates sales, service, parts inventory, rentals, and accounting. Features include real-time inventory updates, automated customer communications (SMS, e-signatures), Repair Event Cycle Time (RECT) reporting, and a mobile app for lot-side closing and bay-side updates. - **AI-Powered Intelligence Platform**: Launched in March 2026, this platform uses artificial intelligence to provide predictive insights, identify operational bottlenecks, and optimize parts procurement and service scheduling. - **Lightspeed Mobile App**: A mobile extension of the DMS that allows dealers to close deals, check inventory, manage service orders, and review financial insights from a phone or tablet. - **Integration Ecosystem**: Connects with payment processors (e.g., REPAY), OEM bulletins (e.g., Forest River), parts locators, and other third-party tools to create a seamless workflow. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held LLC) - **Key Metric**: **Annual Revenue** – Not publicly available. **Headcount**: 234 employees (+32.6% YoY growth) - **Notable Investors/Partners**: **REPAY** (payment technology partner), **CDK Global** (corporate parent / talent source), and integration partners across the recreation industry. - **Growth Signals**: 32.6% employee growth in the past year; launch of an AI-powered intelligence platform (March 2026); appointment of Brian Provost as President & CEO (March 2024); continued expansion of remote and hybrid roles; active job postings across engineering, sales, customer implementation, and product management. ## Competitive Advantages - **40+ years of domain expertise** – The system is purpose-built for recreation dealerships, not adapted from generic retail software. - **Deep integration across all dealership departments** – Eliminates manual handoffs and data re-entry, reducing revenue leakage. - **Industry-specific workflows** – Handles unit floor planning, multi-stage service work, OEM warranty claims, and specialized reporting (e.g., RECT). - **Strong partner ecosystem** – Integration with REPAY, OEM portals, and parts locators creates a stickier solution for dealers. ## Strategic Focus - **AI and automation**: Leveraging the newly launched AI intelligence platform to deliver predictive maintenance, inventory optimization, and automated customer engagement. - **Mobile-first experience**: Investing in the Lightspeed Mobile App to empower technicians and sales staff to work from anywhere. - **Continued vertical expansion**: Targeting additional recreation verticals and deepening functionality within existing industries. - **Talent growth**: Actively hiring for engineering, product, and sales roles to support a 30%+ headcount growth trajectory. ## Why Work Here - **Culture**: “We Own. We Innovate. We Collaborate. We Grow. We Believe.” – a scrappy, team-first environment where curiosity is rewarded and everyone’s voice matters. - **Growth opportunities**: The company is doubling in size, offering clear paths for learning, development, and advancement for both entry-level and leadership roles. - **Flexibility & benefits**: Flexible work arrangements, generous time off, wellness programs, robust healthcare, and a referral program with cash bonuses. - **Remote/hybrid policy**: Many roles are remote (e.g., Sales Executive – Marine, Payments Operational Manager), while others are based in South Jordan, UT, or Montevideo, Uruguay. Hybrid options are available. ## Sources 1. [Lightspeed DMS – Careers Page](https://www.lightspeeddms.com/careers/) 2. [Lightspeed DMS – Job Board (Greenhouse)](http://job-boards.greenhouse.io/lightspeeddms) 3. [Lightspeed DMS – LinkedIn Company Profile](https://www.linkedin.com/company/lightspeed-dms) 4. [Lightspeed DMS – Solutions Overview](https://www.lightspeeddms.com/solutions/dms/) 5. [Lightspeed DMS – LeadIQ Company Profile & News](https://leadiq.com/c/lightspeed-dms/6369bed4d4454f2aa350bbdb) ## Other roles at Lightspeed DMS - [Software Engineer - Mobile](https://feeny.ai/job/software-engineer-mobile-lightspeed-dms-south-jordan-fd3twcpxtqc9) — South Jordan, UT - [Data Analyst - API](https://feeny.ai/job/data-analyst-api-lightspeed-dms-south-jordan-651jzq5w7jks) — South Jordan, UT - [Manager, Data Conversion](https://feeny.ai/job/manager-data-conversion-lightspeed-dms-south-jordan-ttezedte4gfj) — South Jordan, UT - [Software Engineer - AI](https://feeny.ai/job/software-engineer-ai-lightspeed-dms-south-jordan-bvjzcrgd2qyb) — South Jordan, UT - [Sr Software Engineer](https://feeny.ai/job/sr-software-engineer-lightspeed-dms-montevideo-f3p76aez73s7) — Montevideo, Uruguay - [Sales Executive - Golf](https://feeny.ai/job/sales-executive-golf-lightspeed-dms-remote-jw2gffavmhzj) - [Sales Executive - Powersports](https://feeny.ai/job/sales-executive-powersports-lightspeed-dms-remote-41wq5gcf0pah) - [Field Customer/Tech Training Instructor](https://feeny.ai/job/field-customer-tech-training-instructor-lightspeed-dms-remote-642530zxm9eh) - [Data Conversion Specialist](https://feeny.ai/job/data-conversion-specialist-lightspeed-dms-montevideo-wpy4xq46xt9c) — Montevideo, Uruguay - [Project Manager](https://feeny.ai/job/project-manager-lightspeed-dms-south-jordan-71cvf609ans2) — South Jordan, UT