---
title: 'Business Development Representative at Atira'
canonical: 'https://feeny.ai/job/business-development-representative-atira-munich-y6hnsx6kr4yx'
type: 'job'
last_seen: '2026-09-04'
---

# Business Development Representative at Atira

- **Company:** Atira
- **Location:** Munich, Germany
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-29
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/atira/3ff8ca9b-05ca-44cb-8469-32ebc6d90e2c

## Job description

## ABOUT ATIRA

Atira builds the commercial brain for industrials. Our agents 10x the sales engineers of today by offering the complete toolbox of tasks needed in complex environments. They handle everything from extracting and classifying requirements from incoming RFQs, orchestrating communication and information retrieval across multiple stakeholders and systems, while generating outcomes like documentation, production system inputs, or configuration recommendations. CRM. Atira. ERP.

We are one of the fastest growing teams in Munich and are looking for you to join us!

## WHY THIS ROLE COMPOUNDS

Sales is the one skill that compounds across every career path. Whether you become a founder, a closer, or a senior commercial leader, the people who got there learned the craft early. Atira is where you learn it right.

You will be one of the first persons we hire in our GTM team. This means you will define how Atira finds, qualifies, and engages customers across our key verticals. This role goes well beyond what you would do at any other early stage startup looking for BDRs right now. We are looking for someone who is up for a real challenge in a fast moving environment and in return can become an Account Executive at Atira within the next 8-12 months.

## HOW THE ROLE SITS IN THE TEAM

As Atira scales, we build industry-specific "pods" at the heart of our GTM approach: Forward Deployed Engineer, Account Executive, BDR, Product Marketer, and a GTM Engineer. The BDR sits at the front of the pod, working hand-in-hand with the GTM Engineer and AE to bring success stories from existing customers to new ones. The story flywheel starts with you.

## WHAT YOU WILL DO

We have some of the highest profile enterprise customers and are building the story around them. In parallel our team is growing fast to meet the inbound demand we are currently getting across customer segments and sizes.

We are now heavily scaling our GTM Team and are looking for founding team members to re-define how industrials sell complex products.

Your role will involve:

- Building the outbound engine. You design the sequences, test the channels (phone, email, LinkedIn, events), and figure out what works even better at industrial customers. The global playbook starts now, you help write it
- Work closely with our Forward Deployed Engineering Teams. You will be the story teller of our deep and impactful Enterprise engagements. No mass blasts. We are working with the industry leaders in each sub vertical. You will know more about a customer's sales & engineering process than most of their own sales engineers before the first meeting.
- Customer outreach. You will speak with industrial leaders & Sales Engineers across different industrial verticals and be a key person within the initial sales process together with founders and Account executives.
- Become AI-native in your craft. You proactively identify where AI accelerates outbound work, you experiment with new approaches, and you share what works with the rest of the team
- Feed learnings back into product and marketing. What objection comes up in 70% of cold calls? Which ICP segment responds best to which message? You are the ground truth on what the market actually says, and that signal flows back to our founders, the AE, and the product team

## WHAT WE ARE LOOKING FOR

Hunger, structure, and the kind of resilience that does not wilt after seven dial-tones in a row. Problem-solving, creativity, and drive matter more than the right number of years on your CV. We have hired strong people from non-traditional backgrounds before. We will confidently do it again.

That said, the following references give a guideline of what we typically see in strong candidates.

## Your profile

- You are motivated to build something from the ground up. You take ownership of work others would delegate and finish what you start
- Fluent in German and English
- Ideally, concrete evidence of hitting outbound targets in a prior role. If you don't have prior experience, you compensate with a serious side hustle, sales-heavy student initiative, or another track record of convincing people to do hard things
- AI-native outbound: you have built your own research and personalisation stack and know how to scale personalisation without it becoming spam
- Genuine curiosity about manufacturing and industrials. You don't need to know what a defense or aerospace RFQ involves on day one, but you need to be the kind of person who will know in week three. Ideally, you have already looked it up by reading this

## WHAT YOU'LL GET

- Real ownership. You'll be one of the first BDRs and contribute to the playbook from day one. What works for the next five hires will be what you figured out
- Close collaboration with our co-founder Florian (ex-Palantir DACH commercial lead). You iterate the playbook with him, benefitting from his experience
- Validated traction. Leading Industrial customers including several with revenues above €1B within a clearly defined ICP. You are not hunting in the dark
- Clear AE pathway. Strong BDRs move into an AE seat within 12-18 months. For this strategic hire we have a fast track
- AI-native sales stack. Attio, Apollo, plus whatever else helps you close. We get you the tools you need
- Competitive base equity package, uncapped variable. OTE designed so over-performance is real money, not symbolic
- Central Munich office. Vibrant in-office culture additional benefits including Wellpass, JobRad and dinners
- Most importantly: Collaborate & thrive in a high-performing but caring culture. We will own the industrial sales function but will do so with modesty and integrity

WHAT SUCCESS LOOKS LIKE AFTER A FEW MONTHS

- You have co-built the first version of the outbound playbook: named sequences per ICP segment, tested openers, working objection handlers
- You have multi-threaded into multiple named accounts on your own, with key stakeholders engaged at each
- You drive our pipeline beyond the current hype we already experience
- AE and FDE trust your handoffs without re-qualifying

## About Atira

## Company Overview
- **One-liner**: Atira develops AI agents that automate the intake and processing of complex technical inquiries and requirement specifications for sales engineering workflows in manufacturing.
- **Entity Type**: Private (Bootstrapped/Unfunded)
- **Headquarters**: Munich (Gräfelfing), Germany
- **Founded**: 2024
- **Founders**: Florian Diegruber (Co-Founder & CEO) and August DuMont Schütte (Co-Founder & CTO)

## Core Business
- **Primary industry**: AI-powered Sales Engineering Software (Configure-Price-Quote / CPQ) for industrial manufacturing
- **Target customers**: B2B; specifically engineering organizations and manufacturers operating in the "Configure-to-Order" space with high custom solution ratios (e.g., modular machine builders, plant manufacturers)
- **Mission**: To build a global software champion that gives sales and mechanical engineers an AI-first upgrade, ensuring the best machinery products are quoted and sold efficiently. The company believes Munich will become the central hub for software engineers applying their skills to hardware challenges.

## Products & Services
- **Extract into Structured Content**: Instantly converts complex RFQs and heavyweight technical documents into organized requirements, ready for downstream workflows.
- **Auto-Suggest Commentary**: Automatically detects technical contradictions and generates expert commentary for every requirement by cross-referencing inquiries against product constraints and historic project data.
- **Capture Internal Know-How**: Transforms archived documentation into a self-organizing knowledge base that lets teams search and retrieve engineering solutions instantly.
- **Optimize Technical Solutions**: Processes complex CPQ & ERP rule engines to apply deterministic approaches to the classification of processed requirements.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no funding rounds raised)
- **Key Metric**: Total Funding — None raised (bootstrapped as of June 2026)
- **Notable Investors/Partners**: Advisory board includes Dr. Markus Flik (Chair LMT Group; Board Trumpf, Festo, Hittech), Eberhard Weiblen (CEO Porsche Consulting), Christian Beedgen (Founder, ex-CTO Sumo Logic), Michael Wax (Founder, ex-CEO Forto), Dr. Leopold von Schlenk-Barn, Khushnud Irani (CEO InfoKrafts, ex-CIO LafargeHolcim), Christof Wahl (Founder & Investor, ex-CDO ProSiebenSat.1)
- **Growth Signals**: Headcount grew from 9 to 14 employees between May and June 2026 (+55%); monthly web traffic growth of +23.6%; featured at Atoms & Bits 2026 in Munich; actively hiring across engineering and forward-deployed roles.

## Competitive Advantages
- **First-mover in AI for industrial sales engineering**: Atira is building the world's first AI sales workforce specifically for complex inbound processes in manufacturing, a niche largely ignored by legacy CPQ vendors.
- **Deep domain focus**: The platform is pre-trained on industry-specific engineering data (RFQs, technical specs, product constraints) rather than being a generic document parser, creating a significant moat.
- **Integration with existing enterprise systems**: Works with PLM, CRM, and ERP systems, reducing friction for adoption in traditional manufacturing environments.
- **Strong advisory board**: Backed by heavyweights from Porsche Consulting, Trumpf, Festo, Sumo Logic, and Forto, lending credibility and industry access.

## Strategic Focus
- **Product-led growth**: Building a suite of specialized AI "department agents" that can be personalized for complex inbound processes, starting with sales engineering and expanding to procurement and other functions.
- **Talent density**: Prioritizing a small, high-ownership team with above-market compensation and equity to attract top-tier AI and engineering talent.
- **Munich as a hub**: Actively positioning Munich as the central hub for applying cutting-edge AI to hardware and industrial challenges.
- **Bootstrapped discipline**: Operating without external funding, which forces a focus on product-market fit and sustainable unit economics from day one.

## Why Work Here
- **High ownership, small team**: With only ~14 employees, new hires will have outsized impact and responsibility from day one.
- **Cutting-edge tech stack**: The company emphasizes using the most advanced AI tooling available, offering engineers the chance to work on frontier AI applied to real-world hardware problems.
- **Above-market compensation**: The company explicitly offers above-market salary and equity, unusual for a bootstrapped startup.
- **Munich location**: Based in Munich's high-tech landscape, bridging industrial excellence with frontier AI.
- **Engineering culture**: Built by engineers for engineers; the team is 50% technical, with a flat structure and high autonomy.
- **Hybrid/remote flexibility**: The company has a presence in Munich and Switzerland, and recent hires include a Forward Deployed Engineer from Vienna, suggesting flexibility for the right candidates.
- **Small team, big impact**: With only 14 people, every hire directly shapes the product and company trajectory.

## Sources
1. [atira.ai](https://atira.ai/)
2. [atira.ai/about-us](https://atira.ai/about-us)
3. [LinkedIn - Atira](https://de.linkedin.com/company/atira-ai)
4. [atira.ai/products](https://atira.ai/products)
5. [Tracxn - Atira Company Profile](https://tracxn.com/d/companies/atira/__C9KDVhCyWAgAigeWWKyVEwWL-p0EYEUpFWfDM6sBDGk)

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